{"id":26419,"date":"2019-08-01T14:25:03","date_gmt":"2019-08-01T12:25:03","guid":{"rendered":"https:\/\/www.adventori.com\/?p=26419"},"modified":"2019-10-03T10:54:08","modified_gmt":"2019-10-03T08:54:08","slug":"universal-pictures-comme-des-betes-2-2","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/universal-pictures-comme-des-betes-2-2\/","title":{"rendered":"Universal Pictures \u2013 Comme des B\u00eates 2"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<ul><li>Campagne d\u2019acquisition vid\u00e9o multi-device : web, mobile &amp; tablette. <\/li><li>Promotion du film <em>Comme des B\u00eates 2<\/em>, sorti en salle le 31 juillet 2019. <\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>La campagne comportait deux formats vid\u00e9o diff\u00e9rents : <\/p>\n\n\n\n<ul><li>Pre-roll de 30 secondes pour la\nphase de pr\u00e9-lancement,<\/li><li>Spot de 6 secondes pour la phase post-lancement.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Afin de maximiser le teasing de ces bandes annonces, la DCO* a permis de varier les contenus propos\u00e9s \u00e0 l\u2019internaute. Ainsi, et dans le respect de la RGPD, les internautes se voyaient proposer, en amont de la sortie, une vid\u00e9o \u00ab&nbsp;30 secondes&nbsp;\u00bb diff\u00e9rente \u00e0 chaque exposition.<br><br>C\u2019est le 31 juillet 2019, jour de la sortie du film que la&nbsp;seconde phase de la campagne est activ\u00e9e de mani\u00e8re \u00e0 renforcer l\u2019intention d\u2019aller voir le film en salles.<br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>Site tracker ADventori <\/li><li>Donn\u00e9es DMP<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/WM-Global_Logo.png\" alt=\"\" class=\"wp-image-26428\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Universal-Pictures_Logo.png\" alt=\"\" class=\"wp-image-26430\" width=\"150\" height=\"150\"\/><\/figure>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"text-align:center\"><strong><em>Phase de pr\u00e9-lancement<\/em><\/strong><\/p>\n\n\n\n<p style=\"text-align:center\"><em>Vid\u00e9o pr\u00e9sent\u00e9e \u00e0 un internaute affili\u00e9\nau segment \u00ab fans d\u2019animaux \u00bb<\/em><\/p>\n\n\n\n<figure class=\"wp-block-video text-center\"><video controls src=\"\/media\/dogWillBeDogs-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"text-align:center\"><strong><em>Phase de pr\u00e9-lancement<\/em><\/strong><\/p>\n\n\n\n<p style=\"text-align:center\"><em>Vid\u00e9o pr\u00e9sent\u00e9e \u00e0 un internaute affili\u00e9 au segment \u00ab fans de com\u00e9dies \u00bb<\/em><\/p>\n\n\n\n<figure class=\"wp-block-video text-center\"><video controls src=\"\/media\/whileAway-2.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align:center\"><strong><em>Phase de post-lancement<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"\/media\/Bumper-Blender-6s-ACTU.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align:center\"><strong><em>Phase de post-lancement<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"\/media\/Bumper-Max-6s-ACTU.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition vid\u00e9o multi-device : web, mobile &amp; tablette. Promotion du film Comme des B\u00eates 2, sorti en salle le 31 juillet 2019. Sc\u00e9nario La campagne comportait deux formats vid\u00e9o diff\u00e9rents : Pre-roll de 30 secondes pour la phase de pr\u00e9-lancement,Spot de 6 secondes pour la phase post-lancement. Afin de maximiser le teasing de &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/universal-pictures-comme-des-betes-2-2\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":26439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[139,163,164,179,180,182,205],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Universal Pictures \u2013 Comme des B\u00eates 2 | ADventori<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/universal-pictures-comme-des-betes-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Pictures \u2013 Comme des B\u00eates 2 | ADventori\" \/>\n<meta property=\"og:description\" content=\"Objectifs Campagne d\u2019acquisition vid\u00e9o multi-device : web, mobile &amp; tablette. Promotion du film Comme des B\u00eates 2, sorti en salle le 31 juillet 2019. Sc\u00e9nario La campagne comportait deux formats vid\u00e9o diff\u00e9rents : Pre-roll de 30 secondes pour la phase de pr\u00e9-lancement,Spot de 6 secondes pour la phase post-lancement. Afin de maximiser le teasing de &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/universal-pictures-comme-des-betes-2-2\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-01T12:25:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-03T08:54:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/Miniature_UPI-Comme-des-B\u00eates-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole 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