{"id":2540,"date":"2016-05-08T10:00:19","date_gmt":"2016-05-08T08:00:19","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=2540"},"modified":"2016-06-23T13:44:34","modified_gmt":"2016-06-23T11:44:34","slug":"honda","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/honda\/","title":{"rendered":"HONDA"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectif de campagne<br \/><\/strong><\/h3><p>Campagne d\u2019acquisition \u2013 Web to store \u2013 Multi-Variant testing.<\/p><h3><strong>Sc\u00e9nario<br \/><\/strong><\/h3><ul><li>A chaque impression, l\u2019adresse du concessionnaire le plus proche de l\u2019internaute est pr\u00e9sent\u00e9e.<\/li><li>Multi-variant testing sur le choix de l\u2019avantage \u00ab\u00a0toit ouvrant\u00a0\u00bb ou \u00ab\u00a0si\u00e8ges magiques\u00a0\u00bb.<\/li><\/ul><h3><strong> Donn\u00e9es utilis\u00e9es<br \/><\/strong><\/h3><ul><li>G\u00e9olocalisation<\/li><li>Point de vente<\/li><li>Sc\u00e9narios cr\u00e9atifs<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><h4><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Honda.png\" alt=\"Honda\" class=\"alignnone wp-image-2541\" height=\"43\" width=\"200\" \/><\/strong><\/h4><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><h4><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/logo_starcom.png\" alt=\"logo_starcom\" class=\"alignnone wp-image-2545\" height=\"70\" width=\"200\" \/><\/strong><\/h4><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>Sc\u00e9nario si\u00e8ge Caen<br \/><\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-2540-1\" width=\"320\" height=\"640\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_Honda_Starcom_ScenarioSiegeCaen.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_Honda_Starcom_ScenarioSiegeCaen.mp4\">https:\/\/v4.adventori.com\/media\/300x600_Honda_Starcom_ScenarioSiegeCaen.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>Sc\u00e9nario toit Poitiers<br \/><\/em><\/h4><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2540-2\" width=\"320\" height=\"640\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/300x600_Honda_Starcom_ScenarioToitPoitiers.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/300x600_Honda_Starcom_ScenarioToitPoitiers.mp4\">https:\/\/v4.adventori.com\/media\/300x600_Honda_Starcom_ScenarioToitPoitiers.mp4<\/a><\/video><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Objectif de campagneCampagne d\u2019acquisition \u2013 Web to store \u2013 Multi-Variant testing.Sc\u00e9narioA chaque impression, l\u2019adresse du concessionnaire le plus proche de l\u2019internaute est pr\u00e9sent\u00e9e.Multi-variant testing sur le choix de l\u2019avantage \u00ab\u00a0toit ouvrant\u00a0\u00bb ou \u00ab\u00a0si\u00e8ges magiques\u00a0\u00bb. Donn\u00e9es utilis\u00e9esG\u00e9olocalisationPoint de venteSc\u00e9narios cr\u00e9atifs&nbsp;&nbsp;&nbsp;Sc\u00e9nario si\u00e8ge Caen&nbsp;&nbsp;Sc\u00e9nario toit Poitiers&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":2549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[200,131,179,181,182],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Honda - Campagne digitale - ADventori<\/title>\n<meta name=\"description\" content=\"Web-to-Store, multivariant testing... 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