{"id":2487,"date":"2016-05-13T12:00:03","date_gmt":"2016-05-13T10:00:03","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=2487"},"modified":"2021-06-07T14:49:14","modified_gmt":"2021-06-07T12:49:14","slug":"rossignol","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/rossignol\/","title":{"rendered":"Rossignol"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-sm-8\">\n<h3>Contexte<\/h3>\n<div>Le <strong>Groupe Rossignol<\/strong> est l&rsquo;un des leaders mondiaux du march\u00e9 des articles de sport d&rsquo;hiver et le leader mondial du ski alpin. Il a fait appel \u00e0 ADventori pour faciliter la g\u00e9olocalisation de ses&nbsp;15 000 revendeurs Rossignol, Lange, Look et Dynastar dans 55 pays.<\/div>\n<h3>Objectifs et enjeux<\/h3>\n<ul>\n \t<li>Mettre le digital au service du r\u00e9seau de points de vente physiques<\/li>\n \t<li>Am\u00e9liorer la visibilit\u00e9 des magasins dans les moteurs de recherches<\/li>\n \t<li>Apporter une r\u00e9ponse adapt\u00e9e aux consommateurs en mobilit\u00e9 (smartphones \/ tablettes)<\/li>\n \t<li>Conserver l\u2019internaute dans l\u2019environnement des marques lors de sa pr\u00e9paration d\u2019achat<\/li>\n \t<li>G\u00e9n\u00e9rer des leads qualifi\u00e9s chez les revendeurs pour les aider dans leur Sell-Out<\/li>\n \t<li>G\u00e9n\u00e9rer du trafic additionnel sur les sites web de Rossignol, Dynastar, Look et Lange<\/li>\n \t<li>Valoriser l\u2019investissement marketing de Rossignol Skis sur son r\u00e9seau de revendeurs<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-sm-4\">\n\n&nbsp;\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Rossignol_logo.jpg\" alt=\"Rossignol_logo\" class=\"wp-image-2463 aligncenter\" height=\"239\" width=\"239\">\n\n<\/div>\n<\/div>\n\n<hr>\n\n<div class=\"row\">\n<div class=\"col-md-8\">\n<h3>Solution d\u00e9ploy\u00e9e<\/h3>\n<strong>Widget Web-to-Store<\/strong>\n<ul>\n \t<li>Widget int\u00e9gr\u00e9 sur les pages produits : catalogue et site e-Commerce<\/li>\n \t<li>Mise en avant du nombre de points de vente \u00e0 proximit\u00e9 et redirection de&nbsp;l&rsquo;internaute vers le Store Locator<\/li>\n<\/ul>\n<strong>Store Locator<\/strong><span> <\/span>\n<ul>\n \t<li>Store Locator multilingue int\u00e9gr\u00e9 sur le site web et page Facebook de chaque marque<\/li>\n \t<li>Sur le site, affichage en full-map avec g\u00e9olocalisation automatique<\/li>\n \t<li>Adapt\u00e9 aux formats mobiles (smartphones\/tablettes)<\/li>\n \t<li>Tri selon les services et les produits<\/li>\n<\/ul>\n<strong>Mini-site<\/strong>\n<ul>\n \t<li>Mini site standardis\u00e9, adapt\u00e9 \u00e0 chaque point de vente :\n<ul>\n \t<li>Coordonn\u00e9es et horaires<\/li>\n \t<li>Offre en magasin &amp; services<\/li>\n \t<li>Localisation sur carte, demande d&rsquo;itin\u00e9raire<\/li>\n \t<li>Module d&rsquo;envoi des coordonn\u00e9es par mail\/sms<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<strong>R\u00e9f\u00e9rencement<\/strong>\n<ul>\n \t<li>SEO local : r\u00e9f\u00e9rencement automatique des points de vente dans les moteurs de recherche.<\/li>\n<\/ul>\nChacune de ces solutions est adapt\u00e9e&nbsp;\u00e0 la charte de la marque&nbsp;concern\u00e9e.\n\n<\/div>\n<div class=\"col-md-4\" style=\"text-align: center;\"><em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/widget-web-to-store2-300x297-1-300x297.jpg\" class=\"alignnone wp-image-10600 size-medium\" height=\"297\" width=\"300\" srcset=\"https:\/\/v4.adventori.com\/media\/widget-web-to-store2-300x297-1.jpg 300w, https:\/\/v4.adventori.com\/media\/widget-web-to-store2-300x297-1-150x150.jpg 150w, https:\/\/v4.adventori.com\/media\/widget-web-to-store2-300x297-1-45x45.jpg 45w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\n<\/em><em>Widget Web-to-store<\/em>\n\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n\n<hr>\n\n<h3>B\u00e9n\u00e9fices<\/h3>\n<ul>\n \t<li>Indexation des revendeurs Rossignol, Dynastar et Lange au plus haut dans les moteurs de recherche<\/li>\n \t<li>Augmentation du trafic naturel entrant sur le site web des marques<\/li>\n \t<li>Conversion du trafic sur le Store Locator \/ pages produits en prospects qualifi\u00e9s dans les points de vente<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<hr>\n\n<h4 style=\"text-align: center;\"><em>Cliquer pour agrandir les visuels<\/em><\/h4>\n&nbsp;\n\n<div id='gallery-1' class='gallery galleryid-2487 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/rossignol_1.png' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/v4.adventori.com\/media\/rossignol_1-1024x535.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-10312\" srcset=\"https:\/\/v4.adventori.com\/media\/rossignol_1-1024x535.png 1024w, https:\/\/v4.adventori.com\/media\/rossignol_1-150x78.png 150w, https:\/\/v4.adventori.com\/media\/rossignol_1-300x157.png 300w, https:\/\/v4.adventori.com\/media\/rossignol_1.png 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10312'>\n\t\t\t\tFull map g\u00e9olocalis\u00e9e Rossignol\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/rossignol_2.png' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/v4.adventori.com\/media\/rossignol_2-1024x535.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-10328\" srcset=\"https:\/\/v4.adventori.com\/media\/rossignol_2-1024x535.png 1024w, https:\/\/v4.adventori.com\/media\/rossignol_2-150x78.png 150w, https:\/\/v4.adventori.com\/media\/rossignol_2-300x157.png 300w, https:\/\/v4.adventori.com\/media\/rossignol_2.png 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10328'>\n\t\t\t\tMini-site adapt\u00e9 \u00e0 chaque point de vente Rossignol\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/Dynastar_1-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/v4.adventori.com\/media\/Dynastar_1-1-1024x535.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-10447\" srcset=\"https:\/\/v4.adventori.com\/media\/Dynastar_1-1-1024x535.jpg 1024w, https:\/\/v4.adventori.com\/media\/Dynastar_1-1-150x78.jpg 150w, https:\/\/v4.adventori.com\/media\/Dynastar_1-1-300x157.jpg 300w, https:\/\/v4.adventori.com\/media\/Dynastar_1-1.jpg 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10447'>\n\t\t\t\tFull map g\u00e9olocalis\u00e9e Dynastar\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/Dynastar_2-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/v4.adventori.com\/media\/Dynastar_2-1-1024x535.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-10450\" srcset=\"https:\/\/v4.adventori.com\/media\/Dynastar_2-1-1024x535.jpg 1024w, https:\/\/v4.adventori.com\/media\/Dynastar_2-1-150x78.jpg 150w, https:\/\/v4.adventori.com\/media\/Dynastar_2-1-300x157.jpg 300w, https:\/\/v4.adventori.com\/media\/Dynastar_2-1.jpg 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10450'>\n\t\t\t\tMini-site adapt\u00e9 \u00e0 chaque point de vente Dynastar\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/lange_1-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/v4.adventori.com\/media\/lange_1-1-1024x535.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-10459\" srcset=\"https:\/\/v4.adventori.com\/media\/lange_1-1-1024x535.jpg 1024w, https:\/\/v4.adventori.com\/media\/lange_1-1-150x78.jpg 150w, https:\/\/v4.adventori.com\/media\/lange_1-1-300x157.jpg 300w, https:\/\/v4.adventori.com\/media\/lange_1-1.jpg 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10459'>\n\t\t\t\tFull map g\u00e9olocalis\u00e9e Lange\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/lange_2-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/v4.adventori.com\/media\/lange_2-1-1024x535.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-10462\" srcset=\"https:\/\/v4.adventori.com\/media\/lange_2-1-1024x535.jpg 1024w, https:\/\/v4.adventori.com\/media\/lange_2-1-150x78.jpg 150w, https:\/\/v4.adventori.com\/media\/lange_2-1-300x157.jpg 300w, https:\/\/v4.adventori.com\/media\/lange_2-1.jpg 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10462'>\n\t\t\t\tMini-site adapt\u00e9 \u00e0 chaque point de vente Lange\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/Look_1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/v4.adventori.com\/media\/Look_1-1024x535.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-10465\" srcset=\"https:\/\/v4.adventori.com\/media\/Look_1-1024x535.jpg 1024w, https:\/\/v4.adventori.com\/media\/Look_1-150x78.jpg 150w, https:\/\/v4.adventori.com\/media\/Look_1-300x157.jpg 300w, https:\/\/v4.adventori.com\/media\/Look_1.jpg 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10465'>\n\t\t\t\tFull map g\u00e9olocalis\u00e9e Look\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/Look_2.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/v4.adventori.com\/media\/Look_2-1024x535.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-10468\" srcset=\"https:\/\/v4.adventori.com\/media\/Look_2-1024x535.jpg 1024w, https:\/\/v4.adventori.com\/media\/Look_2-150x78.jpg 150w, https:\/\/v4.adventori.com\/media\/Look_2-300x157.jpg 300w, https:\/\/v4.adventori.com\/media\/Look_2.jpg 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10468'>\n\t\t\t\tMini-site adapt\u00e9 \u00e0 chaque point de vente Look\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/widget_1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/v4.adventori.com\/media\/widget_1-1024x535.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-10604\" srcset=\"https:\/\/v4.adventori.com\/media\/widget_1-1024x535.jpg 1024w, https:\/\/v4.adventori.com\/media\/widget_1-150x78.jpg 150w, https:\/\/v4.adventori.com\/media\/widget_1-300x157.jpg 300w, https:\/\/v4.adventori.com\/media\/widget_1.jpg 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10604'>\n\t\t\t\tWidget Web-to-store int\u00e9gr\u00e9 sur les pages produit\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/rossignol_mobile-4.png' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/v4.adventori.com\/media\/rossignol_mobile-4-1024x535.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-10560\" srcset=\"https:\/\/v4.adventori.com\/media\/rossignol_mobile-4-1024x535.png 1024w, https:\/\/v4.adventori.com\/media\/rossignol_mobile-4-150x78.png 150w, https:\/\/v4.adventori.com\/media\/rossignol_mobile-4-300x157.png 300w, https:\/\/v4.adventori.com\/media\/rossignol_mobile-4.png 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-10560'>\n\t\t\t\tSolution adapt\u00e9e au format Mobile Rrossignol\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n\n<\/div>\n&nbsp;\n<div class=\"row\">\n<div class=\"col-md-6\">\n<p style=\"text-align: center;\"><a href=\"\/?cat_ID=27\"><button class=\"btn btn-primary\">Tous nos cas clients<\/button><\/a><\/p>\n\n<\/div>\n<div class=\"col-md-6\">\n<p style=\"text-align: center;\"><a href=\"\/?cat_ID=6\"><button class=\"btn btn-primary\">Toutes nos campagnes<\/button><\/a><\/p>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Rossignol choisit la solution Store Locator d&rsquo;ADventori pour faciliter la g\u00e9olocalisation des 15 000 revendeurs de sa marque, Lange et Dynastar. Cette solution est automatis\u00e9e pour les 55 pays et personnalis\u00e9e pour chaque point de vente.<\/p>\n","protected":false},"author":4,"featured_media":5232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[132,141,167,169,181],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas Client - Rossignol - Campangne DCO Web-to-Store | ADventori<\/title>\n<meta name=\"description\" content=\"Rossignol choisit la solution Store Locator d&#039;ADventori pour faciliter la g\u00e9olocalisation des 15 000 revendeurs de sa marque, Lange et Dynastar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/actualites\/rossignol\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas Client - 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