{"id":24823,"date":"2019-06-17T10:20:01","date_gmt":"2019-06-17T08:20:01","guid":{"rendered":"https:\/\/www.adventori.com\/?p=24823"},"modified":"2019-06-17T10:20:02","modified_gmt":"2019-06-17T08:20:02","slug":"ladserver-nouveau-gage-dindependance-de-lannonceur-interview-de-pierre-antoine-durgeat","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ladserver-nouveau-gage-dindependance-de-lannonceur-interview-de-pierre-antoine-durgeat\/","title":{"rendered":"\u00ab L&rsquo;adserver nouveau gage d&rsquo;ind\u00e9pendance de l&rsquo;annonceur ? \u00bb, interview de Pierre-Antoine Durgeat"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/media\/Adserver-TPS.png\" alt=\"\" class=\"wp-image-24825\" width=\"542\" height=\"344\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align:center\">\n\n\u00ab<strong>&nbsp;The Programmatic Society<\/strong>&nbsp;\u00bb, \u00e9mission propos\u00e9e par Michel Juvillier, vous propose d\u2019entendre chaque semaine la voix de ceux qui font le march\u00e9 du Programmatique en France et ailleurs.<\/p>\n\n\n\n<p style=\"text-align:center\">Retrouvez&nbsp;<strong>Pierre-Antoine Durgeat<\/strong>, Pr\u00e9sident d\u2019ADventori, lors de l\u2019\u00e9pisode :\n\n<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\">\u00ab L&rsquo;adserver nouveau gage d&rsquo;ind\u00e9pendance de l&rsquo;annonceur? \u00bb<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align:center\">Et si, apr\u00e8s la DMP (Data Management Platform), apr\u00e8s la DSP (Demand Side Platform), le vrai gage de l\u2019ind\u00e9pendance des annonceurs en termes d\u2019outils d\u2019achat m\u00e9dia c\u2019\u00e9tait l\u2019adserver ? Au c\u0153ur de la diffusion publicitaire depuis les origines du m\u00e9dia internet, l\u2019adserver pourrait bien \u00eatre, dans un avenir tr\u00e8s proche, le c\u0153ur du r\u00e9acteur des op\u00e9rations publicitaires autog\u00e9r\u00e9es par l\u2019annonceur. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"L&#039;adserver nouveau gage d&#039;ind\u00e9pendance de l&#039;annonceur\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ADdqOkg96Gw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab&nbsp;The Programmatic Society&nbsp;\u00bb, \u00e9mission propos\u00e9e par Michel Juvillier, vous propose d\u2019entendre chaque semaine la voix de ceux qui font le march\u00e9 du Programmatique en France et ailleurs. Retrouvez&nbsp;Pierre-Antoine Durgeat, Pr\u00e9sident d\u2019ADventori, lors de l\u2019\u00e9pisode : \u00ab L&rsquo;adserver nouveau gage d&rsquo;ind\u00e9pendance de l&rsquo;annonceur? \u00bb Et si, apr\u00e8s la DMP (Data Management Platform), apr\u00e8s la DSP (Demand &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ladserver-nouveau-gage-dindependance-de-lannonceur-interview-de-pierre-antoine-durgeat\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":22330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00ab L&#039;adserver nouveau gage d&#039;ind\u00e9pendance de l&#039;annonceur ? \u00bb, interview de Pierre-Antoine Durgeat | ADventori<\/title>\n<meta name=\"description\" content=\"Et si le vrai gage de l\u2019ind\u00e9pendance des annonceurs en termes d\u2019outils d\u2019achat m\u00e9dia c\u2019\u00e9tait l\u2019adserver ? 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