{"id":24572,"date":"2019-06-04T15:25:42","date_gmt":"2019-06-04T13:25:42","guid":{"rendered":"https:\/\/www.adventori.com\/?p=24572"},"modified":"2021-06-16T12:40:20","modified_gmt":"2021-06-16T10:40:20","slug":"sncf-inoui","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/sncf-inoui\/","title":{"rendered":"SNCF &#8211; INOUI"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Objectifs<\/strong><\/h4>\n\n\n\n<p>Mise en avant des prix d\u2019appel pour l\u2019offre InOui de SNCF. <br>Format habillage, desktop, mobile et tablette exclusivement sur Leboncoin. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sc\u00e9nario<\/strong><\/h4>\n\n\n\n<p>Les banni\u00e8res mettent en avant des offres de trajet diff\u00e9rentes en fonction de la g\u00e9olocalisation de l\u2019internaute. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n\n\n\n<ul><li>G\u00e9olocalisation<\/li><li>Images et wording<\/li><li>Donn\u00e9es annonceur : trajets et prix<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Leboncoin_logo.jpg\" alt=\"\" class=\"wp-image-24990\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/SNCF_logo.jpg\" alt=\"\" class=\"wp-image-24987\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1517\" height=\"800\" src=\"https:\/\/v4.adventori.com\/media\/SNCFInOui_Leboncoin.jpg\" alt=\"SNCF InOui\" class=\"wp-image-24591\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em>Habillage &#8211; Internaute g\u00e9olocalis\u00e9 \u00e0 Paris <\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width970\"><video controls src=\"\/media\/2014x250_SNCF-InOui-Paris.mp4\"><\/video><\/figure>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em>Internaute g\u00e9olocalis\u00e9 \u00e0 Paris <\/em><\/h4>\n\n\n\n<figure class=\"wp-block-video text-center width970\"><video controls src=\"\/media\/1024x250_SNCF-InOui-Nancy.mp4\"><\/video><\/figure>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><em>Internaute g\u00e9olocalis\u00e9 \u00e0 Nancy<\/em><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Mise en avant des prix d\u2019appel pour l\u2019offre InOui de SNCF. Format habillage, desktop, mobile et tablette exclusivement sur Leboncoin. Sc\u00e9nario Les banni\u00e8res mettent en avant des offres de trajet diff\u00e9rentes en fonction de la g\u00e9olocalisation de l\u2019internaute. Donn\u00e9es utilis\u00e9es G\u00e9olocalisationImages et wordingDonn\u00e9es annonceur : trajets et prix Habillage &#8211; Internaute g\u00e9olocalis\u00e9 \u00e0 Paris &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/sncf-inoui\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":24595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,162,179,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SNCF - InOui - Campagne d&#039;acquisition | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment SNCF a fait appel \u00e0 la technologie d&#039;ADventori pour promouvoir ses offres InOui en utilisant des formats exclusivement sur Leboncoin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/sncf-inoui\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SNCF - InOui - Campagne d&#039;acquisition | ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment SNCF a fait appel \u00e0 la technologie d&#039;ADventori pour promouvoir ses offres InOui en utilisant des formats exclusivement sur Leboncoin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/sncf-inoui\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-04T13:25:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T10:40:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/inoui_featured_image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/sncf-inoui\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/inoui_featured_image.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/inoui_featured_image.png\",\"width\":300,\"height\":250,\"caption\":\"InOui\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/sncf-inoui\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/sncf-inoui\/\",\"name\":\"SNCF - 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