{"id":24452,"date":"2018-12-04T16:55:33","date_gmt":"2018-12-04T15:55:33","guid":{"rendered":"https:\/\/www.adventori.com\/?p=24452"},"modified":"2021-06-16T12:40:34","modified_gmt":"2021-06-16T10:40:34","slug":"gmf","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/gmf\/","title":{"rendered":"GMF"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"> <strong>Objectifs<\/strong> <\/h4>\n\n\n\n<p>Campagne d\u2019acquisition, de retargeting et de contextualisation, personnalis\u00e9e en fonction de la g\u00e9olocalisation et du profil de l\u2019internaute. Fil Rouge.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"> <strong>Sc\u00e9narios<\/strong>  <\/h4>\n\n\n\n<p><strong>Acquisition &amp; Retargeting <\/strong><\/p>\n\n\n\n<ul><li>S\u2019applique aux offres AUTO (assurance auto) et MRH (multi risque habitation) <\/li><li>DCO sur le wording et les visuels en fonctions des offres et des p\u00e9riodes. Message adapt\u00e9 en tunnel de conversion de l\u2019internaute. <\/li><\/ul>\n\n\n\n<p><strong>Contextualisation<\/strong><\/p>\n\n\n\n<ul><li>S\u2019applique uniquement aux offres AUTO <\/li><li>Le prix de l\u2019assurance auto et le mod\u00e8le sont adapt\u00e9s \u00e0 la recherche de l\u2019internaute sur Leboncoin.  <\/li><\/ul>\n\n\n\n<p><strong>Cr\u00e9a<\/strong><\/p>\n\n\n\n<ul><li>Refonte cr\u00e9atives des banni\u00e8res de la marque<\/li><li>Production d\u2019un M\u00e9ta-Template <\/li><li>A\/B test sur les visuels et les CTA  <\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Donn\u00e9es utilis\u00e9es <\/strong><\/h4>\n\n\n\n<ul><li>G\u00e9olocalisation <\/li><li>Offres promotionnelles et commerciales <\/li><li>Navigation de l\u2019internaute  <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Quantcast_logo.jpg\" alt=\"\" class=\"wp-image-24997\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/GMF_logo-1.jpg\" alt=\"\" class=\"wp-image-25004\" width=\"150\" height=\"150\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Leboncoin_logo.jpg\" alt=\"\" class=\"wp-image-24990\" width=\"150\" height=\"150\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><strong>Acquisition &amp; Retargeting<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Offre\nAuto 0\nKilom\u00e8tres<\/p>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x600_GMF-Auto-0-kilometres.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"text-center wp-block-heading\"><strong> Acquisition &amp; Retargeting <\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Offre\nMRH Locataire<\/p>\n\n\n\n<figure class=\"wp-block-video text-center width300\"><video controls src=\"\/media\/300x600_GMF-Offre-MRH-Locataire-2.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"text-center wp-block-heading\"><strong>Contextualisation<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">Fiat 500<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter width300\"><video controls src=\"\/media\/300x600_GMF-Contextualisation.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagne d\u2019acquisition, de retargeting et de contextualisation, personnalis\u00e9e en fonction de la g\u00e9olocalisation et du profil de l\u2019internaute. Fil Rouge. Sc\u00e9narios Acquisition &amp; Retargeting S\u2019applique aux offres AUTO (assurance auto) et MRH (multi risque habitation) DCO sur le wording et les visuels en fonctions des offres et des p\u00e9riodes. Message adapt\u00e9 en tunnel de &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/gmf\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":24484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[136,179,180,183,199,207,331],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GMF - Campagne d&#039;Acquisition et de Retargeting | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment GMF utilise la technologie d&#039;ADventori pour mettre en avant ses offres \u00e0 travers des campagnes publicitaires cr\u00e9atives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/gmf\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GMF - Campagne d&#039;Acquisition et de Retargeting | ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment GMF utilise la technologie d&#039;ADventori pour mettre en avant ses offres \u00e0 travers des campagnes publicitaires cr\u00e9atives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/gmf\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-04T15:55:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T10:40:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/GMF-300x250.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/gmf\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/GMF-300x250.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/GMF-300x250.png\",\"width\":300,\"height\":250,\"caption\":\"GMF\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/gmf\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/gmf\/\",\"name\":\"GMF - 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