{"id":24172,"date":"2019-05-14T10:22:18","date_gmt":"2019-05-14T08:22:18","guid":{"rendered":"https:\/\/www.adventori.com\/?p=24172"},"modified":"2019-05-15T18:09:39","modified_gmt":"2019-05-15T16:09:39","slug":"la-dco-un-enjeu-pour-lefficacite-marketing-interview-de-pierre-antoine-durgeat","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/la-dco-un-enjeu-pour-lefficacite-marketing-interview-de-pierre-antoine-durgeat\/","title":{"rendered":"\u00ab\u00a0La DCO un enjeu pour l&rsquo;efficacit\u00e9 marketing\u00a0\u00bb, interview de Pierre-Antoine Durgeat"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" style=\"text-align:center\">\u00ab LA DCO UN ENJEU POUR L\u2019EFFICACIT\u00c9 MARKETING \u00bb, interview de Pierre-Antoine Durgeat<\/h1>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align:center\">\u00ab<strong> The Programmatic Society<\/strong> \u00bb, \u00e9mission propos\u00e9e par Michel Juvillier, vous propose d\u2019entendre chaque semaine la voix de ceux qui font le march\u00e9 du Programmatique en France et ailleurs.<br><br>Retrouvez <strong>Pierre-Antoine Durgeat<\/strong>, Pr\u00e9sident d\u2019ADventori, lors de l\u2019\u00e9pisode :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\">\u00ab LA DCO UN ENJEU POUR L\u2019EFFICACIT\u00c9 MARKETING \u00bb<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"text-align:center\">D\u00e9livrer le bon message, au bon endroit et \u00e0 la bonne personne telle est la promesse du marketing et de la publicit\u00e9 depuis son av\u00e8nement\u2026 Le concept de \u00ab Dynamic Creative Optimisation \u00bb, plus commun\u00e9ment appel\u00e9 DCO, consiste en l\u2019optimisation des cr\u00e9ations publicitaires en temps r\u00e9el au fur et \u00e0 mesure de leur diffusion afin d\u2019am\u00e9liorer leurs performances (clics, visites ou leads, \u2026) <\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"text-align:center;\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"La DCO (Dynamic Creative Optimization) un enjeu pour l&#039;efficacit\u00e9 marketing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0e9nvC4K780?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab LA DCO UN ENJEU POUR L\u2019EFFICACIT\u00c9 MARKETING \u00bb, interview de Pierre-Antoine Durgeat \u00ab The Programmatic Society \u00bb, \u00e9mission propos\u00e9e par Michel Juvillier, vous propose d\u2019entendre chaque semaine la voix de ceux qui font le march\u00e9 du Programmatique en France et ailleurs.Retrouvez Pierre-Antoine Durgeat, Pr\u00e9sident d\u2019ADventori, lors de l\u2019\u00e9pisode : \u00ab LA DCO UN ENJEU &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/la-dco-un-enjeu-pour-lefficacite-marketing-interview-de-pierre-antoine-durgeat\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":22330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;La DCO un enjeu pour l&#039;efficacit\u00e9 marketing&quot;, interview de Pierre-Antoine Durgeat | ADventori<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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