{"id":23862,"date":"2018-12-01T11:51:33","date_gmt":"2018-12-01T10:51:33","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=23862"},"modified":"2021-06-16T12:49:21","modified_gmt":"2021-06-16T10:49:21","slug":"oui-sncf","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/","title":{"rendered":"Oui SNCF"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-sm-7\">\n\n<strong>Objectifs<\/strong>\n\nCampagnes d\u2019acquisition et retargeting\n<h4><strong>Sc\u00e9nario<\/strong><\/h4>\n<ul>\n \t<li><span style=\"text-decoration-line: underline;\">G\u00e9olocalisation<\/span><\/li>\n<\/ul>\nAffichage des trajets au d\u00e9part de la gare la plus proche de l\u2019internaute.\n\n+ sc\u00e9nario adapt\u00e9 aux possesseurs de cartes de fid\u00e9lit\u00e9 et\/ou sc\u00e9nario DMP\n<ul>\n \t<li><span style=\"text-decoration-line: underline;\">Retargeting<\/span><\/li>\n<\/ul>\nPr\u00e9sentation d\u2019un top 3 meilleurs prix issus de l\u2019API OUI.sncf pour la m\u00eame destination \u00e0 d\u2019autre dates\n<ul>\n \t<li><span style=\"text-decoration: underline;\">Multivariant testing<\/span><strong>&nbsp;<\/strong><\/li>\n<\/ul>\nAvec ou sans prix \/\/ sur les destinations au d\u00e9part de Paris\n<h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\n<ul>\n \t<li>Template cr\u00e9atif 100% dynamique<\/li>\n \t<li>G\u00e9olocalisation<\/li>\n \t<li>Donn\u00e9es annonceur : trajets, prix, dates<\/li>\n \t<li>Donn\u00e9es DMP<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-sm-5\">\n<div class=\"row\">\n<div class=\"col-xs-6\">\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/eulerian_logo.jpg\" alt=\"\" class=\"wp-image-2004 aligncenter\" width=\"110\" height=\"110\">\n\n<\/div>\n<div class=\"col-xs-6\">\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Oui_sncf.png\" alt=\"\" class=\"wp-image-19128 aligncenter\" width=\"174\" height=\"60\">\n\n<\/div>\n<div class=\"col-xs-6\"><\/div>\n<div class=\"col-xs-6\">\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/clmbbdo.jpg\" alt=\"\" class=\"wp-image-23864 aligncenter\" width=\"122\" height=\"68\">\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<hr>\n\n<div class=\"row\">\n<div class=\"col-md-6\">\n<h4 style=\"text-align: center;\"><i>G\u00e9olocalisation<\/i><\/h4>\n<div style=\"width: 300px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-23862-1\" width=\"300\" height=\"250\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/Acquisition2_300x250_OUIsncf.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/Acquisition2_300x250_OUIsncf.mp4\">https:\/\/v4.adventori.com\/media\/Acquisition2_300x250_OUIsncf.mp4<\/a><\/video><\/div>\n\n<\/div>\n<div class=\"col-md-6\">\n<h4 style=\"text-align: center;\"><i>Retargeting<\/i><\/h4>\n<div style=\"width: 300px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23862-2\" width=\"300\" height=\"250\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/Retargeting_300x250_OUIsncf.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/Retargeting_300x250_OUIsncf.mp4\">https:\/\/v4.adventori.com\/media\/Retargeting_300x250_OUIsncf.mp4<\/a><\/video><\/div>\n\n<\/div>\n<div class=\"col-md-6\">\n<h4 style=\"text-align: center;\"><i>Multivariant testing&nbsp;<\/i><\/h4>\n<div style=\"width: 300px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23862-3\" width=\"300\" height=\"250\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/ABTest_300x250_OUIsncf.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/ABTest_300x250_OUIsncf.mp4\">https:\/\/v4.adventori.com\/media\/ABTest_300x250_OUIsncf.mp4<\/a><\/video><\/div>\n\n<\/div>\n<div class=\"col-md-6\">\n<h4 style=\"text-align: center;\"><i>Multivariant testing&nbsp;<\/i><\/h4>\n<div style=\"width: 300px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23862-4\" width=\"300\" height=\"250\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/ABTest2_300x250_OUIsncf.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/ABTest2_300x250_OUIsncf.mp4\">https:\/\/v4.adventori.com\/media\/ABTest2_300x250_OUIsncf.mp4<\/a><\/video><\/div>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Objectifs Campagnes d\u2019acquisition et retargeting Sc\u00e9nario G\u00e9olocalisation Affichage des trajets au d\u00e9part de la gare la plus proche de l\u2019internaute. + sc\u00e9nario adapt\u00e9 aux possesseurs de cartes de fid\u00e9lit\u00e9 et\/ou sc\u00e9nario DMP Retargeting Pr\u00e9sentation d\u2019un top 3 meilleurs prix issus de l\u2019API OUI.sncf pour la m\u00eame destination \u00e0 d\u2019autre dates Multivariant testing&nbsp; Avec ou sans &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":23886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,179,180,182,199,331],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oui SNCF | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne DCO d&#039;acquisition et de retargeting de Oui.SNCF utilisant le multivariant testing et les donn\u00e9es de g\u00e9olocalisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oui SNCF | ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la campagne DCO d&#039;acquisition et de retargeting de Oui.SNCF utilisant le multivariant testing et les donn\u00e9es de g\u00e9olocalisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-01T10:51:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T10:49:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/featured_image_ouisncf.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/featured_image_ouisncf.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/featured_image_ouisncf.jpg\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/featured_image_ouisncf.jpg\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/\",\"name\":\"Oui SNCF | ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#primaryimage\"},\"datePublished\":\"2018-12-01T10:51:33+00:00\",\"dateModified\":\"2021-06-16T10:49:21+00:00\",\"description\":\"D\u00e9couvrez la campagne DCO d'acquisition et de retargeting de Oui.SNCF utilisant le multivariant testing et les donn\u00e9es de g\u00e9olocalisation.\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oui SNCF\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\"},\"headline\":\"Oui SNCF\",\"datePublished\":\"2018-12-01T10:51:33+00:00\",\"dateModified\":\"2021-06-16T10:49:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#webpage\"},\"wordCount\":163,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/featured_image_ouisncf.jpg\",\"keywords\":[\"Tourisme\",\"Campagnes d'acquisition\",\"Retargeting\",\"Multivariant testing\",\"G\u00e9olocalisation\",\"Studio cr\u00e9a ADventori\"],\"articleSection\":[\"Galerie\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\",\"name\":\"Carole Ellouk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oui SNCF | ADventori","description":"D\u00e9couvrez la campagne DCO d'acquisition et de retargeting de Oui.SNCF utilisant le multivariant testing et les donn\u00e9es de g\u00e9olocalisation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/","og_locale":"fr_FR","og_type":"article","og_title":"Oui SNCF | ADventori","og_description":"D\u00e9couvrez la campagne DCO d'acquisition et de retargeting de Oui.SNCF utilisant le multivariant testing et les donn\u00e9es de g\u00e9olocalisation.","og_url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/","og_site_name":"ADventori","article_published_time":"2018-12-01T10:51:33+00:00","article_modified_time":"2021-06-16T10:49:21+00:00","og_image":[{"width":300,"height":250,"url":"https:\/\/v4.adventori.com\/media\/featured_image_ouisncf.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_image":"https:\/\/v4.adventori.com\/media\/featured_image_ouisncf.jpg","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Carole Ellouk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/featured_image_ouisncf.jpg","contentUrl":"https:\/\/v4.adventori.com\/media\/featured_image_ouisncf.jpg","width":300,"height":250},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/","name":"Oui SNCF | ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#primaryimage"},"datePublished":"2018-12-01T10:51:33+00:00","dateModified":"2021-06-16T10:49:21+00:00","description":"D\u00e9couvrez la campagne DCO d'acquisition et de retargeting de Oui.SNCF utilisant le multivariant testing et les donn\u00e9es de g\u00e9olocalisation.","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Oui SNCF"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1"},"headline":"Oui SNCF","datePublished":"2018-12-01T10:51:33+00:00","dateModified":"2021-06-16T10:49:21+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#webpage"},"wordCount":163,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/featured_image_ouisncf.jpg","keywords":["Tourisme","Campagnes d'acquisition","Retargeting","Multivariant testing","G\u00e9olocalisation","Studio cr\u00e9a ADventori"],"articleSection":["Galerie"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1","name":"Carole Ellouk"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/23862"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=23862"}],"version-history":[{"count":12,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/23862\/revisions"}],"predecessor-version":[{"id":41065,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/23862\/revisions\/41065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/23886"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=23862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=23862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=23862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}