{"id":23672,"date":"2018-08-19T15:19:02","date_gmt":"2018-08-19T13:19:02","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=23672"},"modified":"2018-12-19T16:09:34","modified_gmt":"2018-12-19T15:09:34","slug":"memphis-coffee","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/","title":{"rendered":"Memphis Coffee"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><b>Objectifs<\/b><\/h4><p>Campagne fil rouge d\u2019acquisition web to store.<\/p><h4><b>Sc\u00e9nario<\/b><\/h4><ul><li>Informer l\u2019utilisateur de la distance qui le s\u00e9pare du restaurant le plus proche.<\/li><li>G\u00e9olocalisation du restaurant \u00e0 proximit\u00e9.<\/li><li>Mise \u00e0 jour des offres promotionnelles et commerciales en fonction du calendrier des offres.<\/li><\/ul><h4><b>Donn\u00e9es utilis\u00e9es<\/b><\/h4><ul><li>G\u00e9olocalisation<\/li><li>Images, textes<\/li><li>Offre commerciales : jour \/ date \/ calendrier<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Tamino_logo.png\" alt=\"\" width=\"173\" height=\"33\" class=\"wp-image-3622 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/memphis_coffe.png\" alt=\"\" width=\"139\" height=\"131\" class=\"wp-image-23673 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<hr \/>\r\n\r\n\r\n\r\n<div class=\"row\"><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Marseille &#8211; 9 minutes<\/i><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-23672-1\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/Capture-d\u2019e\u0301cran-2018-12-19-a\u0300-10.33.45.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/Memphis300x600_Marseille.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/Memphis300x600_Marseille.mp4\">https:\/\/v4.adventori.com\/media\/Memphis300x600_Marseille.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Paris &#8211; 5 minutes<\/i><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23672-2\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/Memphis300x600_Paris.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/Memphis300x600_Paris.mp4\">https:\/\/v4.adventori.com\/media\/Memphis300x600_Paris.mp4<\/a><\/video><\/div><\/div>\r\n\r\n\r\n<div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Niort &#8211; 2 minutes<\/i><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23672-3\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/Memphis300x250_Niort.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/Memphis300x250_Niort.mp4\">https:\/\/v4.adventori.com\/media\/Memphis300x250_Niort.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Arras &#8211; 3 minutes<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23672-4\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/Memphis300x250_Arras.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/Memphis300x250_Arras.mp4\">https:\/\/v4.adventori.com\/media\/Memphis300x250_Arras.mp4<\/a><\/video><\/div><\/div><\/div>\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifsCampagne fil rouge d\u2019acquisition web to store.Sc\u00e9narioInformer l\u2019utilisateur de la distance qui le s\u00e9pare du restaurant le plus proche.G\u00e9olocalisation du restaurant \u00e0 proximit\u00e9.Mise \u00e0 jour des offres promotionnelles et commerciales en fonction du calendrier des offres.Donn\u00e9es utilis\u00e9esG\u00e9olocalisationImages, textesOffre commerciales : jour \/ date \/ calendrier&nbsp;&nbsp;&nbsp;&nbsp; Marseille &#8211; 9 minutesParis &#8211; 5 minutes Niort &#8211; 2 &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":23693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[134,179,181,183,184,199,203],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Memphis Coffee \u2013 Campagne d&#039;Acquisition Web to Store | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Memphis Coffee a utilis\u00e9 la technologie DCO, en utilisant la g\u00e9olocalisation et les offres commerciales pour personnaliser ses annonces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Memphis Coffee \u2013 Campagne d&#039;Acquisition Web to Store | ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Memphis Coffee a utilis\u00e9 la technologie DCO, en utilisant la g\u00e9olocalisation et les offres commerciales pour personnaliser ses annonces\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-19T13:19:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-19T15:09:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/featured_image_memphis_coffee.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/featured_image_memphis_coffee.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/featured_image_memphis_coffee.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/featured_image_memphis_coffee.png\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/\",\"name\":\"Memphis Coffee \u2013 Campagne d'Acquisition Web to Store | ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#primaryimage\"},\"datePublished\":\"2018-08-19T13:19:02+00:00\",\"dateModified\":\"2018-12-19T15:09:34+00:00\",\"description\":\"D\u00e9couvrez comment Memphis Coffee a utilis\u00e9 la technologie DCO, en utilisant la g\u00e9olocalisation et les offres commerciales pour personnaliser ses annonces\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Memphis Coffee\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\"},\"headline\":\"Memphis Coffee\",\"datePublished\":\"2018-08-19T13:19:02+00:00\",\"dateModified\":\"2018-12-19T15:09:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#webpage\"},\"wordCount\":141,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/featured_image_memphis_coffee.png\",\"keywords\":[\"Restauration\",\"Campagnes d'acquisition\",\"Web-to-Store\",\"Fil Rouge\",\"Op\u00e9rations sp\u00e9ciales\",\"G\u00e9olocalisation\",\"Moment Marketing - Donn\u00e9es temporelles\"],\"articleSection\":[\"Galerie\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\",\"name\":\"Carole Ellouk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Memphis Coffee \u2013 Campagne d'Acquisition Web to Store | ADventori","description":"D\u00e9couvrez comment Memphis Coffee a utilis\u00e9 la technologie DCO, en utilisant la g\u00e9olocalisation et les offres commerciales pour personnaliser ses annonces","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/","og_locale":"fr_FR","og_type":"article","og_title":"Memphis Coffee \u2013 Campagne d'Acquisition Web to Store | ADventori","og_description":"D\u00e9couvrez comment Memphis Coffee a utilis\u00e9 la technologie DCO, en utilisant la g\u00e9olocalisation et les offres commerciales pour personnaliser ses annonces","og_url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/","og_site_name":"ADventori","article_published_time":"2018-08-19T13:19:02+00:00","article_modified_time":"2018-12-19T15:09:34+00:00","og_image":[{"width":300,"height":250,"url":"https:\/\/v4.adventori.com\/media\/featured_image_memphis_coffee.png","type":"image\/png"}],"twitter_card":"summary","twitter_image":"https:\/\/v4.adventori.com\/media\/featured_image_memphis_coffee.png","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Carole Ellouk","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/featured_image_memphis_coffee.png","contentUrl":"https:\/\/v4.adventori.com\/media\/featured_image_memphis_coffee.png","width":300,"height":250},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/","name":"Memphis Coffee \u2013 Campagne d'Acquisition Web to Store | ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#primaryimage"},"datePublished":"2018-08-19T13:19:02+00:00","dateModified":"2018-12-19T15:09:34+00:00","description":"D\u00e9couvrez comment Memphis Coffee a utilis\u00e9 la technologie DCO, en utilisant la g\u00e9olocalisation et les offres commerciales pour personnaliser ses annonces","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Memphis Coffee"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1"},"headline":"Memphis Coffee","datePublished":"2018-08-19T13:19:02+00:00","dateModified":"2018-12-19T15:09:34+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#webpage"},"wordCount":141,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/memphis-coffee\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/featured_image_memphis_coffee.png","keywords":["Restauration","Campagnes d'acquisition","Web-to-Store","Fil Rouge","Op\u00e9rations sp\u00e9ciales","G\u00e9olocalisation","Moment Marketing - Donn\u00e9es temporelles"],"articleSection":["Galerie"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1","name":"Carole Ellouk"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/23672"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=23672"}],"version-history":[{"count":4,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/23672\/revisions"}],"predecessor-version":[{"id":23796,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/23672\/revisions\/23796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/23693"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=23672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=23672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=23672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}