{"id":23380,"date":"2018-12-03T10:00:36","date_gmt":"2018-12-03T09:00:36","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=23380"},"modified":"2018-12-06T11:45:33","modified_gmt":"2018-12-06T10:45:33","slug":"chanel","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/chanel\/","title":{"rendered":"Chanel"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectif<\/strong><\/h4><p>Campagne de retargeting alliant branding et performance pour la marque de luxe Chanel.<\/p><h4><strong>Sc\u00e9nario<\/strong><\/h4><p>Faire \u00e9voluer la banni\u00e8re Chanel en fonction :<\/p><ul><li>des pages visit\u00e9es par l\u2019internaute<\/li><li>de son avanc\u00e9e dans le tunnel de conversion<\/li><\/ul><ol><li><u> Visite d\u2019une cat\u00e9gorie de produit <\/u><\/li><\/ol><p>Affichage d\u2019une banni\u00e8re adapt\u00e9e \u00e0 la cat\u00e9gorie visit\u00e9e : parfum, maquillage, soin du visage\u2026<\/p><ol start=\"2\"><li><u> Visite d\u2019une page produit<\/u><\/li><\/ol><p>Affichage du produit visit\u00e9 + autre produit de m\u00eame cat\u00e9gorie<\/p><ol start=\"3\"><li><u> Abandon de panier<\/u><\/li><\/ol><p>Affichage du\/des produits mis au panier + visuel avec paquet cadeau.<\/p><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Tags ADventori sur le site<\/li><li>Flux Produit Chanel<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/GroupM_Hero_Logo_RGB_png.png\" alt=\"\" width=\"177\" height=\"51\" class=\"wp-image-23523 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Chanel_logo.svg_.png\" alt=\"\" width=\"230\" height=\"38\" class=\"wp-image-23382 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/agence-plus.png\" alt=\"\" width=\"173\" height=\"58\" class=\"wp-image-23526 aligncenter\" \/><\/p><\/div><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<hr \/>\r\n\r\n\r\n\r\n<div class=\"row\">\r\n\r\n<div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Visite d&rsquo;une cat\u00e9gorie &#8211; Soins<\/i><br \/><img loading=\"lazy\" decoding=\"async\" style=\"border: solid 1px black;\" src=\"https:\/\/v4.adventori.com\/media\/Chanel_300x250_Soin.png\" alt=\"\" width=\"299\" height=\"249\" class=\"wp-image-23408 aligncenter\" \/><\/h4><\/div>\r\n\r\n\r\n<div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Visite d&rsquo;une cat\u00e9gorie\u00a0 &#8211; Maquillage<\/i><\/h4><h4 style=\"text-align: center;\"><em><\/em><img loading=\"lazy\" decoding=\"async\" style=\"border: solid 1px black;\" src=\"https:\/\/v4.adventori.com\/media\/Chanel_300x250_Maquillage_g.png\" alt=\"\" width=\"301\" height=\"251\" class=\"wp-image-23411 aligncenter\" \/><\/h4><\/div>\r\n<br \/><br \/>\r\n\r\n<div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Visite d&rsquo;une cat\u00e9gorie &#8211; Soins<\/i><\/h4>\r\n<div style=\"width: 300px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-23380-1\" width=\"300\" height=\"600\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/Chanel_300x600_soin_CAT.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/Chanel_300x600_soin_CAT.mp4\">https:\/\/v4.adventori.com\/media\/Chanel_300x600_soin_CAT.mp4<\/a><\/video><\/div><\/div>\r\n<br \/>\r\n\r\n<div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Visite d&rsquo;une cat\u00e9gorie &#8211; Maquillage<\/i><\/h4>\r\n<div style=\"width: 300px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23380-2\" width=\"300\" height=\"600\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/chanel_300x600_maquillage_CAT-1.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/chanel_300x600_maquillage_CAT-1.mp4\">https:\/\/v4.adventori.com\/media\/chanel_300x600_maquillage_CAT-1.mp4<\/a><\/video><\/div><\/div>\r\n<br \/>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"row\">\r\n<br \/>\r\n<div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Visite d&rsquo;une page d&rsquo;un produit<\/i><\/h4>\r\n<div style=\"width: 300px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23380-3\" width=\"300\" height=\"600\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/chanel_300x600_maquillage_PRODUIT.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/chanel_300x600_maquillage_PRODUIT.mp4\">https:\/\/v4.adventori.com\/media\/chanel_300x600_maquillage_PRODUIT.mp4<\/a><\/video><\/div><\/div>\r\n\r\n<div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Visite d&rsquo;une page d&rsquo;un produit<\/i><\/h4>\r\n<div style=\"width: 300px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23380-4\" width=\"300\" height=\"600\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/CHANEL_300x600_soin_produit.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/CHANEL_300x600_soin_produit.mp4\">https:\/\/v4.adventori.com\/media\/CHANEL_300x600_soin_produit.mp4<\/a><\/video><\/div><\/div><\/div>\r\n<br \/>\r\n\r\n\r\n<div class=\"row\"><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Abandon de panier<\/i><\/h4>\r\n<div style=\"width: 300px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23380-5\" width=\"300\" height=\"600\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/Chanel_300x600_PANIER82.mp4?_=5\" \/><a href=\"https:\/\/v4.adventori.com\/media\/Chanel_300x600_PANIER82.mp4\">https:\/\/v4.adventori.com\/media\/Chanel_300x600_PANIER82.mp4<\/a><\/video><\/div><\/div>\r\n\r\n<div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Abandon de panier<\/i><\/h4><div style=\"width: 316px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-23380-6\" width=\"316\" height=\"616\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/Chanel_300x600_parfum_PANIER.mp4?_=6\" \/><a href=\"https:\/\/v4.adventori.com\/media\/Chanel_300x600_parfum_PANIER.mp4\">https:\/\/v4.adventori.com\/media\/Chanel_300x600_parfum_PANIER.mp4<\/a><\/video><\/div>\r\n<\/div><\/div>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>ObjectifCampagne de retargeting alliant branding et performance pour la marque de luxe Chanel.Sc\u00e9narioFaire \u00e9voluer la banni\u00e8re Chanel en fonction :des pages visit\u00e9es par l\u2019internautede son avanc\u00e9e dans le tunnel de conversion Visite d\u2019une cat\u00e9gorie de produit Affichage d\u2019une banni\u00e8re adapt\u00e9e \u00e0 la cat\u00e9gorie visit\u00e9e : parfum, maquillage, soin du visage\u2026 Visite d\u2019une page produitAffichage du &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/chanel\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":23434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[132,180,330],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chanel - Campagne DCO - Secteur Luxe | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne de retargeting pour la marque de luxe Chanel. 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