{"id":22885,"date":"2018-08-20T10:00:44","date_gmt":"2018-08-20T08:00:44","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=22885"},"modified":"2018-08-27T14:32:47","modified_gmt":"2018-08-27T12:32:47","slug":"nexity-2","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nexity-2\/","title":{"rendered":"Nexity"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectifs de campagne<\/strong><\/h4><p>Campagne d\u2019acquisition et de g\u00e9n\u00e9ration de leads.<\/p><h4><strong>Sc\u00e9nario<\/strong><\/h4><p>Dans cette campagne, le DCO est utilis\u00e9 pour attirer l\u2019attention et convaincre de l\u2019avantage d\u2019investir dans le neuf chez Nexity.<\/p><ol><li><u> G\u00e9olocalisation<\/u><\/li><\/ol><p>L\u2019internaute est g\u00e9olocalis\u00e9. On lui propose alors de devenir propri\u00e9taire dans le neuf dans la ville avec un programme le plus proche de chez lui.<\/p><ol start=\"2\"><li><u> Test et alternance des messages<\/u><\/li><\/ol><p>\u00c0 chaque impression, un nouvel argument sur l\u2019int\u00e9r\u00eat d\u2019investir dans le neuf est affich\u00e9.<\/p><ol start=\"3\"><li><u> Test des CTA<\/u><\/li><\/ol><p>\u00a0Diff\u00e9rents CTA sont affich\u00e9s et test\u00e9s.<\/p><p>&gt;&gt; Optimisation des banni\u00e8res apr\u00e8s quelques jours de diffusion.<\/p><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/nexity_logo.jpg\" alt=\"\" width=\"93\" height=\"93\" class=\"wp-image-2454 aligncenter\" \/><\/p><\/div><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<hr \/>\r\n\r\n\r\n\r\n<div class=\"row\"><div class=\"col-md-6\"><p>&nbsp;<\/p><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-22885-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_300x250_Amiens_message_1_cta_1.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_300x250_Amiens_message_1_cta_1.mp4\">https:\/\/v4.adventori.com\/media\/29032018_nexity_300x250_Amiens_message_1_cta_1.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><p>&nbsp;<\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22885-2\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_300x250_clermont_ferrand_message_2_cta_2.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_300x250_clermont_ferrand_message_2_cta_2.mp4\">https:\/\/v4.adventori.com\/media\/29032018_nexity_300x250_clermont_ferrand_message_2_cta_2.mp4<\/a><\/video><\/div><\/div><p>&nbsp;<\/p>\r\n\r\n\r\n<div class=\"col-md-6\"><p>&nbsp;<\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22885-3\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_300x600_Bordeaux_message_4_cta_3.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_300x600_Bordeaux_message_4_cta_3.mp4\">https:\/\/v4.adventori.com\/media\/29032018_nexity_300x600_Bordeaux_message_4_cta_3.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><p>&nbsp;<\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22885-4\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_300x600_Marseille_message_3_cta_2.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_300x600_Marseille_message_3_cta_2.mp4\">https:\/\/v4.adventori.com\/media\/29032018_nexity_300x600_Marseille_message_3_cta_2.mp4<\/a><\/video><\/div><\/div><\/div>\r\n\r\n<div class=\"row\"><div class=\"col-md-12\"><p>&nbsp;<\/p><div style=\"width: 748px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22885-5\" width=\"748\" height=\"150\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_728x90_Lille_message_5_cta_1.mp4?_=5\" \/><a href=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_728x90_Lille_message_5_cta_1.mp4\">https:\/\/v4.adventori.com\/media\/29032018_nexity_728x90_Lille_message_5_cta_1.mp4<\/a><\/video><\/div><\/div><\/div>\r\n\r\n<div class=\"row\"><div class=\"col-md-12\"><p>&nbsp;<\/p><div style=\"width: 748px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22885-6\" width=\"748\" height=\"150\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_728x90_Nancy_message_6_cta_3.mp4?_=6\" \/><a href=\"https:\/\/v4.adventori.com\/media\/29032018_nexity_728x90_Nancy_message_6_cta_3.mp4\">https:\/\/v4.adventori.com\/media\/29032018_nexity_728x90_Nancy_message_6_cta_3.mp4<\/a><\/video><\/div><\/div><p>&nbsp;<\/p><\/div>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Objectifs de campagneCampagne d\u2019acquisition et de g\u00e9n\u00e9ration de leads.Sc\u00e9narioDans cette campagne, le DCO est utilis\u00e9 pour attirer l\u2019attention et convaincre de l\u2019avantage d\u2019investir dans le neuf chez Nexity. G\u00e9olocalisationL\u2019internaute est g\u00e9olocalis\u00e9. On lui propose alors de devenir propri\u00e9taire dans le neuf dans la ville avec un programme le plus proche de chez lui. Test et &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nexity-2\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":22911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[137,179,182,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nexity - Campagne DCO et multivariant | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne Nexity qui utilise le DCO afin d&#039;afficher le message le plus pertinent et iinciter l&#039;internaute \u00e0 investir dans ses programme immo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/nexity-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexity - 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