{"id":22858,"date":"2018-05-23T16:17:09","date_gmt":"2018-05-23T14:17:09","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=22858"},"modified":"2018-08-23T16:46:22","modified_gmt":"2018-08-23T14:46:22","slug":"transavia-retargeting-scenarise","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/transavia-retargeting-scenarise\/","title":{"rendered":"Transavia \u2013 Retargeting Sc\u00e9naris\u00e9"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectifs de campagne<\/strong><\/h4><p>Campagne de retargeting, sc\u00e9naris\u00e9e en fonction de l\u2019avanc\u00e9e de l\u2019internaute dans le tunnel de conversion et de ses recherches de vols sur le site de Transavia.<\/p><h4><strong>Sc\u00e9narios<\/strong><\/h4><ul><li><u>Si recherche de vol uniquement: <\/u><\/li><\/ul><p>Affichage du\/des vols recherch\u00e9s et d\u2019une s\u00e9lection de vols similaires correspondant \u00e0 la ville de d\u00e9part de l\u2019internaute.<\/p><ul><li><u>Si recherche de vol + avanc\u00e9e dans le tunnel de conversion : <\/u><\/li><\/ul><p>Affichage du vol recherch\u00e9 et du nombres de places restantes pour ce vol.<\/p><p>&gt;&gt; Redirection vers l\u2019offre correspondante sur le site<\/p><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Historique de navigation \/ Parcours client<\/li><li>Flux produits : vols disponibles, prix, dates, nombre de place restantes<\/li><li>Wording et images\u2026<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/KrMedia.jpg\" alt=\"\" width=\"120\" height=\"112\" class=\"wp-image-2479 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/transavia-245x300.png\" alt=\"\" width=\"92\" height=\"113\" class=\"wp-image-11124 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/transavia-245x300.png 245w, https:\/\/v4.adventori.com\/media\/transavia-123x150.png 123w, https:\/\/v4.adventori.com\/media\/transavia-837x1024.png 837w, https:\/\/v4.adventori.com\/media\/transavia.png 1616w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/><\/p><\/div><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<hr \/>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<div class=\"row\"><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Banni\u00e8re retargeting pour une recherche <br \/>de vol Lyon &#8211; Lisbonne<\/em><\/h4>\r\n\r\n<div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-22858-1\" width=\"320\" height=\"618\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201808_transavia_retargting_pousse_lyon-lisbonne_300x600.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201808_transavia_retargting_pousse_lyon-lisbonne_300x600.mp4\">https:\/\/v4.adventori.com\/media\/201808_transavia_retargting_pousse_lyon-lisbonne_300x600.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Banni\u00e8re retargeting pour une recherche <br \/>approfondie de vol Nantes\u00a0<\/em><em>&#8211; Barcelone<\/em><\/h4>\r\n\r\n<div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22858-2\" width=\"320\" height=\"618\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201808_transavia_retargting_pousse_nantes-Barcelone_300x600.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201808_transavia_retargting_pousse_nantes-Barcelone_300x600.mp4\">https:\/\/v4.adventori.com\/media\/201808_transavia_retargting_pousse_nantes-Barcelone_300x600.mp4<\/a><\/video><\/div><\/div><br \/><br \/><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectifs de campagneCampagne de retargeting, sc\u00e9naris\u00e9e en fonction de l\u2019avanc\u00e9e de l\u2019internaute dans le tunnel de conversion et de ses recherches de vols sur le site de Transavia.Sc\u00e9nariosSi recherche de vol uniquement: Affichage du\/des vols recherch\u00e9s et d\u2019une s\u00e9lection de vols similaires correspondant \u00e0 la ville de d\u00e9part de l\u2019internaute.Si recherche de vol + avanc\u00e9e &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/transavia-retargeting-scenarise\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":22865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,180,183,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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