{"id":2284,"date":"2016-05-14T12:00:15","date_gmt":"2016-05-14T10:00:15","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=2284"},"modified":"2021-06-07T21:40:31","modified_gmt":"2021-06-07T19:40:31","slug":"blablacar","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/","title":{"rendered":"Blablacar"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-lg-8\">\n\n&nbsp;\n<h3>Contexte<\/h3>\nContextualisation de messages digitaux sur Mappy.fr &#8211; D\u00e9cembre 2013\n<h3>Objectifs et enjeux<\/h3>\n<ul>\n \t<li>Communiquer sur l\u2019avantage \u00e9conomique du covoiturage pendant les f\u00eates (No\u00ebl + Nouvel an) aupr\u00e8s des conducteurs ;<\/li>\n \t<li>Augmenter le trafic vers le site BlaBlaCar pour d\u00e9velopper l\u2019offre de si\u00e8ges offerts pour les f\u00eates ;<\/li>\n \t<li>Augmenter la notori\u00e9t\u00e9 de BlaBlaCar (branding).<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-lg-4\">\n\n&nbsp;\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Blablacar_logo.jpg\" alt=\"Blablacar_logo\" class=\"size-full wp-image-2264 aligncenter\" height=\"150\" width=\"150\">\n\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<h3>Solution d\u00e9ploy\u00e9e<\/h3>\n<ul>\n \t<li>La technologie DCO mise en place par ADventori a permis de contextualiser les messages au site Mappy et ainsi de personnaliser l\u2019offre en fonction de la demande de chaque utilisateur.<\/li>\n \t<li>La banni\u00e8re BlaBlaCar reprend les informations de recherche de trajet et informe en temps r\u00e9el un montant estim\u00e9 d\u2019\u00e9conomies r\u00e9alisables en faisant du covoiturage. L\u2019utilisateur peut ainsi comparer le co\u00fbt de son trajet estim\u00e9 par Mappy et le montant qu\u2019il pourrait \u00e9conomiser en utilisant BlaBlaCar.<\/li>\n \t<li>Le post clic est g\u00e9r\u00e9 de mani\u00e8re diff\u00e9renci\u00e9 et renvoie directement sur BlaBlaCar, dans la page pr\u00e9-remplie de ces m\u00eames informations. Il n\u2019y a plus qu\u2019\u00e0 valider la publication du trajet.<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-xs-12\">\n<h3>B\u00e9n\u00e9fices et r\u00e9sultats<\/h3>\n<ul>\n \t<li>Le taux de clics sur les banni\u00e8res dynamiques est 2,1 fois sup\u00e9rieur \u00e0 ceux enregistr\u00e9s sur la banni\u00e8re qui comportait le message g\u00e9n\u00e9rique.<\/li>\n \t<li>Si l\u2019on affine l\u2019analyse, on constate que, plus la distance demand\u00e9e est grande, plus le taux de clic augmente. Les banni\u00e8res qui affichaient un prix sur des longues distances influent encore plus sur l\u2019int\u00e9r\u00eat en portant ce chiffre \u00e0 x3,5. L\u2019\u00e9conomie r\u00e9alis\u00e9e affich\u00e9e dans la banni\u00e8re a donc provoqu\u00e9 un int\u00e9r\u00eat suppl\u00e9mentaire, qui :\n<ul>\n \t<li>N\u2019aurait pas \u00e9t\u00e9 le m\u00eame en cas de message g\u00e9n\u00e9rique<\/li>\n \t<li>\u00c9volue en fonction de la donn\u00e9e g\u00e9n\u00e9r\u00e9e<\/li>\n<\/ul>\n<\/li>\n \t<li>Strat\u00e9giquement, cette information apporte 2 enseignements : Le DCO&nbsp;a un impact probant sur la campagne et son optimisation pourrait pousser le client BlaBlaCar \u00e0 ne concentrer son achat d\u2019espace qu\u2019\u00e0 partir d\u2019une certaine distance demand\u00e9e.<\/li>\n \t<li>Meilleur ROI<\/li>\n \t<li>Augmentation de l\u2019engagement de l\u2019internaute<\/li>\n \t<li>Am\u00e9lioration du taux de notori\u00e9t\u00e9 sur la cible.<\/li>\n<\/ul>\n<\/div>\n&nbsp;\n\n<\/div>\n<div class=\"row\"><\/div>\n\n<hr>\n\n<div class=\"row\">\n<div class=\"col-md-12\">\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/blablacar_1.png\" alt=\"blablacar_1\" class=\"size-full wp-image-2269 aligncenter\" height=\"195\" width=\"728\">\n\n<\/div>\n<\/div>\n&nbsp;\n<div class=\"row\"><\/div>\n&nbsp;\n<div class=\"row\">\n\n&nbsp;\n<div class=\"col-lg-12\">\n\n<div id='gallery-1' class='gallery galleryid-2284 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/Blablacar_2.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"600\" src=\"https:\/\/v4.adventori.com\/media\/Blablacar_2.jpg\" class=\"attachment-large size-large\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/Blablacar3.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"600\" src=\"https:\/\/v4.adventori.com\/media\/Blablacar3.jpg\" class=\"attachment-large size-large\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n\n<\/div>\n<\/div>\n&nbsp;\n\n&nbsp;\n<div class=\"row\">\n<div class=\"col-md-6\">\n<p style=\"text-align: center;\"><a href=\"\/?cat_ID=27\"><button class=\"btn btn-primary\">Tous nos cas clients<\/button><\/a><\/p>\n\n<\/div>\n<div class=\"col-md-6\">\n<p style=\"text-align: center;\"><a href=\"\/?cat_ID=6\"><button class=\"btn btn-primary\">Toutes nos campagnes<\/button><\/a><\/p>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment contextualiser de fa\u00e7on efficace son offre de covoiturage pendant les f\u00eates de fin d&rsquo;ann\u00e9e? Blablacar a trouv\u00e9 la r\u00e9ponse en lan\u00e7ant sa campagne de contextualisation en partenariat avec ADventori et Mappy.<\/p>\n","protected":false},"author":4,"featured_media":19761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[131,142,207],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas Client - Campagne DCO Contextuelle - BlaBlaCar | ADventori<\/title>\n<meta name=\"description\" content=\"Comment contextualiser de fa\u00e7on efficace son offre de covoiturage pendant les f\u00eates de fin d&#039;ann\u00e9e? Blablacar a trouv\u00e9 la r\u00e9ponse. D\u00e9couvrez cette campagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas Client - Campagne DCO Contextuelle - BlaBlaCar | ADventori\" \/>\n<meta property=\"og:description\" content=\"Comment contextualiser de fa\u00e7on efficace son offre de covoiturage pendant les f\u00eates de fin d&#039;ann\u00e9e? Blablacar a trouv\u00e9 la r\u00e9ponse. D\u00e9couvrez cette campagne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-14T10:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-07T19:40:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/blablablacar_300x250.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/blablablacar_300x250.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/blablablacar_300x250.jpg\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/blablablacar_300x250.jpg\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/\",\"name\":\"Cas Client - Campagne DCO Contextuelle - BlaBlaCar | ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#primaryimage\"},\"datePublished\":\"2016-05-14T10:00:15+00:00\",\"dateModified\":\"2021-06-07T19:40:31+00:00\",\"description\":\"Comment contextualiser de fa\u00e7on efficace son offre de covoiturage pendant les f\u00eates de fin d'ann\u00e9e? Blablacar a trouv\u00e9 la r\u00e9ponse. D\u00e9couvrez cette campagne.\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blablacar\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\"},\"headline\":\"Blablacar\",\"datePublished\":\"2016-05-14T10:00:15+00:00\",\"dateModified\":\"2021-06-07T19:40:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#webpage\"},\"wordCount\":389,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/blablablacar_300x250.jpg\",\"keywords\":[\"Automobile\",\"Services\",\"Publicit\u00e9 contextualis\u00e9e\"],\"articleSection\":[\"Galerie\",\"Inspirez-Vous\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\",\"name\":\"Carole Ellouk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cas Client - Campagne DCO Contextuelle - BlaBlaCar | ADventori","description":"Comment contextualiser de fa\u00e7on efficace son offre de covoiturage pendant les f\u00eates de fin d'ann\u00e9e? Blablacar a trouv\u00e9 la r\u00e9ponse. D\u00e9couvrez cette campagne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/","og_locale":"fr_FR","og_type":"article","og_title":"Cas Client - Campagne DCO Contextuelle - BlaBlaCar | ADventori","og_description":"Comment contextualiser de fa\u00e7on efficace son offre de covoiturage pendant les f\u00eates de fin d'ann\u00e9e? Blablacar a trouv\u00e9 la r\u00e9ponse. D\u00e9couvrez cette campagne.","og_url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/","og_site_name":"ADventori","article_published_time":"2016-05-14T10:00:15+00:00","article_modified_time":"2021-06-07T19:40:31+00:00","og_image":[{"width":300,"height":250,"url":"https:\/\/v4.adventori.com\/media\/blablablacar_300x250.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_image":"https:\/\/v4.adventori.com\/media\/blablablacar_300x250.jpg","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Carole Ellouk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/blablablacar_300x250.jpg","contentUrl":"https:\/\/v4.adventori.com\/media\/blablablacar_300x250.jpg","width":300,"height":250},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/","name":"Cas Client - Campagne DCO Contextuelle - BlaBlaCar | ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#primaryimage"},"datePublished":"2016-05-14T10:00:15+00:00","dateModified":"2021-06-07T19:40:31+00:00","description":"Comment contextualiser de fa\u00e7on efficace son offre de covoiturage pendant les f\u00eates de fin d'ann\u00e9e? Blablacar a trouv\u00e9 la r\u00e9ponse. D\u00e9couvrez cette campagne.","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Blablacar"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1"},"headline":"Blablacar","datePublished":"2016-05-14T10:00:15+00:00","dateModified":"2021-06-07T19:40:31+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#webpage"},"wordCount":389,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/blablacar\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/blablablacar_300x250.jpg","keywords":["Automobile","Services","Publicit\u00e9 contextualis\u00e9e"],"articleSection":["Galerie","Inspirez-Vous"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1","name":"Carole Ellouk"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/2284"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=2284"}],"version-history":[{"count":15,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/2284\/revisions"}],"predecessor-version":[{"id":40978,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/2284\/revisions\/40978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/19761"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=2284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=2284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=2284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}