{"id":22333,"date":"2018-07-11T16:22:24","date_gmt":"2018-07-11T14:22:24","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=22333"},"modified":"2019-05-16T10:55:00","modified_gmt":"2019-05-16T08:55:00","slug":"pierre-antoine-durgeat-interviewe-par-programmatic-society","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pierre-antoine-durgeat-interviewe-par-programmatic-society\/","title":{"rendered":"PIERRE-ANTOINE DURGEAT INTERVIEW\u00c9 PAR THE PROGRAMMATIC SOCIETY."},"content":{"rendered":"<h1 style=\"text-align: center;\"><strong>Pierre-Antoine Durgeat interview\u00e9 par The Programmatic Society.<\/strong><\/h1>\n<p style=\"text-align: center;\"><\/p>\n<p style=\"text-align: center;\">\u00ab The Programmatic Society \u00bb, \u00e9mission propos\u00e9e par Michel Juvillier, vous propose d\u2019entendre chaque semaine la voix de ceux qui font le march\u00e9 du Programmatique en France et ailleurs.<\/p>\n<p style=\"text-align: center;\"><\/p>\n<p style=\"text-align: center;\">Retrouvez Pierre-Antoine Durgeat, CEO et Fondateur d\u2019ADventori, lors de l\u2019\u00e9pisode&nbsp;:<\/p>\n<p style=\"text-align: center;\"><\/p>\n\n<h2 style=\"text-align: center;\">\u00ab La mutation du m\u00e9tier d\u2019agence&nbsp;\u00bb<\/h2>\n<p style=\"text-align: center;\"><\/p>\n<p style=\"text-align: center;\">Avec l\u2019\u00e9mergence des nouvelles technologies publicitaires, la capacit\u00e9 de certains annonceurs \u00e0 g\u00e9rer de mani\u00e8re autonome leur strat\u00e9gie d\u2019acquisition, la transparence des transactions publicitaires facilit\u00e9e par des concepts comme le Header Bidding, l\u2019\u00e9mergence de nouveaux acteurs issus du domaine du conseil, on dit que les agences sont en phase de mutation. De quoi parle-t-on en r\u00e9alit\u00e9 ?<\/p>\n&nbsp;\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/g1yxIcez-hM\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe>\n\n<\/div>\n<\/div>\n&nbsp;\n\n<span><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/span>","protected":false},"excerpt":{"rendered":"<p>Pierre-Antoine Durgeat interview\u00e9 par The Programmatic Society. \u00ab The Programmatic Society \u00bb, \u00e9mission propos\u00e9e par Michel Juvillier, vous propose d\u2019entendre chaque semaine la voix de ceux qui font le march\u00e9 du Programmatique en France et ailleurs. Retrouvez Pierre-Antoine Durgeat, CEO et Fondateur d\u2019ADventori, lors de l\u2019\u00e9pisode&nbsp;: \u00ab La mutation du m\u00e9tier d\u2019agence&nbsp;\u00bb Avec l\u2019\u00e9mergence des &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pierre-antoine-durgeat-interviewe-par-programmatic-society\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":22329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PIERRE-ANTOINE DURGEAT INTERVIEW\u00c9 PAR THE PROGRAMMATIC SOCIETY. | ADventori<\/title>\n<meta name=\"description\" content=\"Programmatique, nouvelles technologies, d\u00e9sinterm\u00e9diation... le m\u00e9tier d&#039;agence en pleine mutation ? 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