{"id":22309,"date":"2018-07-18T11:37:10","date_gmt":"2018-07-18T09:37:10","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=22309"},"modified":"2018-07-19T11:43:18","modified_gmt":"2018-07-19T09:43:18","slug":"decathlon","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/decathlon\/","title":{"rendered":"Decathlon"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectif<\/strong><\/h4><p>Campagne d\u2019acquisition web-to-store pour Decathlon en Allemagne.<\/p><p>Formats IAB classiques et habillage.<\/p><h4><strong>Sc\u00e9nario<\/strong><\/h4><p>La banni\u00e8re pr\u00e9sente un carrousel de diff\u00e9rents produits et, en fonction de la g\u00e9olocalisation de l\u2019internaute, lui indique l\u2019adresse et les horaires du magasin le plus proche.<\/p><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>G\u00e9olocalisation de l\u2019internaute<\/li><li>Liste des magasins Decathlon<\/li><li>Wording et Images<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/tradelab-2.png\" alt=\"\" width=\"153\" height=\"73\" class=\"wp-image-17332 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Decathlon_2018.png\" alt=\"\" width=\"195\" height=\"52\" class=\"wp-image-20384 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p>\r\n<hr \/>\r\n<div class=\"row\"><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Banni\u00e8re pr\u00e9sent\u00e9e \u00e0 un internaute \u00e0 Berlin<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-22309-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/260629018_decathlon_DE_300x250_sup_Berlin.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/260629018_decathlon_DE_300x250_sup_Berlin.mp4\">https:\/\/v4.adventori.com\/media\/260629018_decathlon_DE_300x250_sup_Berlin.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Banni\u00e8re pr\u00e9sent\u00e9e \u00e0 un internaute \u00e0 Hambourg<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22309-2\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/260629018_decathlon_DE_300x250_easy_breath_hambourg.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/260629018_decathlon_DE_300x250_easy_breath_hambourg.mp4\">https:\/\/v4.adventori.com\/media\/260629018_decathlon_DE_300x250_easy_breath_hambourg.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-12\"><h4 style=\"text-align: center;\"><em>Habillage pr\u00e9sent\u00e9 \u00e0 un internaute \u00e0 Berlin<\/em><\/h4><div style=\"border: 1px solid black;\"><div style=\"width: 1320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22309-3\" width=\"1320\" height=\"690\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/260629018_decathlon_DE_habillage.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/260629018_decathlon_DE_habillage.mp4\">https:\/\/v4.adventori.com\/media\/260629018_decathlon_DE_habillage.mp4<\/a><\/video><\/div><\/div><\/div><\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>ObjectifCampagne d\u2019acquisition web-to-store pour Decathlon en Allemagne.Formats IAB classiques et habillage.Sc\u00e9narioLa banni\u00e8re pr\u00e9sente un carrousel de diff\u00e9rents produits et, en fonction de la g\u00e9olocalisation de l\u2019internaute, lui indique l\u2019adresse et les horaires du magasin le plus proche.Donn\u00e9es utilis\u00e9esG\u00e9olocalisation de l\u2019internauteListe des magasins DecathlonWording et Images&nbsp;&nbsp; &nbsp; Banni\u00e8re pr\u00e9sent\u00e9e \u00e0 un internaute \u00e0 BerlinBanni\u00e8re pr\u00e9sent\u00e9e \u00e0 &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/decathlon\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":22319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[221,162,163,169,179,181,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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