{"id":21991,"date":"2018-06-20T11:39:30","date_gmt":"2018-06-20T09:39:30","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=21991"},"modified":"2018-08-17T10:44:38","modified_gmt":"2018-08-17T08:44:38","slug":"heineken-country-bottles-2018","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/heineken-country-bottles-2018\/","title":{"rendered":"Heineken \u2013 Country bottles 2018"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><b>Objectif<\/b><b>\u00a0 <\/b><\/h4><p>Campagne de branding autour des bouteilles pays de la marque Heineken.<\/p><h4><b>Sc\u00e9nario <\/b><\/h4><p><strong>Sc\u00e9nario coupe du monde 2018<\/strong> : en fonction du calendrier de la comp\u00e9tition, la bouteille pays correspondant \u00e0 l\u2019\u00e9quipe phare du jour est pr\u00e9sent\u00e9e dans la banni\u00e8re.<\/p><p><strong>Sc\u00e9nario affinit\u00e9s pays\u00a0<\/strong>: En fonction de l\u2019affinit\u00e9 de l\u2019internaute avec un pays sp\u00e9cifique, la banni\u00e8re affiche la bouteille correspondante. Certaines bouteilles ont \u00e9t\u00e9 d\u00e9sign\u00e9s par des artistes, \u00e9galement pr\u00e9sent\u00e9s dans les banni\u00e8res.<\/p><p><strong>Scenario contextualisation<\/strong> : en fonction de la recherche de voyage de l\u2019internaute sur\u00a0 Edreams.fr, la banni\u00e8re affiche la bouteille correspondant \u00e0 sa destination.<\/p><h4><b>Donn\u00e9es utilis\u00e9es <\/b><\/h4><ul><li>Calendrier des matchs<\/li><li>3rd party data<\/li><li>Donn\u00e9es Edreams (recherche de voyages)<\/li><li>Produits : wording &amp; images<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Publicis_conseil-1.png\" alt=\"\" width=\"178\" height=\"50\" class=\"size-full wp-image-3478 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Heineken.png\" alt=\"\" width=\"215\" height=\"55\" class=\"wp-image-8485 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/starcom_logo.png\" alt=\"\" width=\"87\" height=\"84\" class=\"wp-image-9503 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/starcom_logo.png 200w, https:\/\/v4.adventori.com\/media\/starcom_logo-150x145.png 150w\" sizes=\"(max-width: 87px) 100vw, 87px\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>\r\n\r\n<hr \/>\r\n\r\n<div class=\"row\"><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Bouteille pr\u00e9sent\u00e9e \u00e0 un internaute affinitaire de l\u2019Angleterre<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-21991-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201806-Heineken-300x250-Bottle-England.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201806-Heineken-300x250-Bottle-England.mp4\">https:\/\/v4.adventori.com\/media\/201806-Heineken-300x250-Bottle-England.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Bouteille \u00ab\u00a0artiste\u00a0\u00bb pr\u00e9sent\u00e9e \u00e0 un internaute affinitaire de l&rsquo;Inde<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21991-2\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201806-Heineken-300x250-ArtistBottle-India.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201806-Heineken-300x250-ArtistBottle-India.mp4\">https:\/\/v4.adventori.com\/media\/201806-Heineken-300x250-ArtistBottle-India.mp4<\/a><\/video><\/div><\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"col-md-6\"><h4><\/h4><h4 style=\"text-align: center;\"><em>Bouteille pr\u00e9sent\u00e9e un jour de match de l\u2019\u00e9quipe de France<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21991-3\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/20180621-Heineken-300x600-MatchDay-France.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/20180621-Heineken-300x600-MatchDay-France.mp4\">https:\/\/v4.adventori.com\/media\/20180621-Heineken-300x600-MatchDay-France.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4><\/h4><h4 style=\"text-align: center;\"><em>Bouteille pr\u00e9sent\u00e9e un jour de match de l\u2019\u00e9quipe du Bresil<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21991-4\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/20180617-Heineken-300x600-MatchDay-Bresil.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/20180617-Heineken-300x600-MatchDay-Bresil.mp4\">https:\/\/v4.adventori.com\/media\/20180617-Heineken-300x600-MatchDay-Bresil.mp4<\/a><\/video><\/div><\/div><\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"row\"><div class=\"col-md-6\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>Bouteille pr\u00e9sent\u00e9e \u00e0 un internaute affinitaire de l\u2019Espagne<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21991-5\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201806-Heineken-300x600-Bottle-Spain.mp4?_=5\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201806-Heineken-300x600-Bottle-Spain.mp4\">https:\/\/v4.adventori.com\/media\/201806-Heineken-300x600-Bottle-Spain.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>Bouteille \u00ab\u00a0artiste\u00a0\u00bb pr\u00e9sent\u00e9e \u00e0 un internaute affinitaire du Canada<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21991-6\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201806-Heineken-300x600-ArtistBottle-Canada.mp4?_=6\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201806-Heineken-300x600-ArtistBottle-Canada.mp4\">https:\/\/v4.adventori.com\/media\/201806-Heineken-300x600-ArtistBottle-Canada.mp4<\/a><\/video><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Objectif\u00a0 Campagne de branding autour des bouteilles pays de la marque Heineken.Sc\u00e9nario Sc\u00e9nario coupe du monde 2018 : en fonction du calendrier de la comp\u00e9tition, la bouteille pays correspondant \u00e0 l\u2019\u00e9quipe phare du jour est pr\u00e9sent\u00e9e dans la banni\u00e8re.Sc\u00e9nario affinit\u00e9s pays\u00a0: En fonction de l\u2019affinit\u00e9 de l\u2019internaute avec un pays sp\u00e9cifique, la banni\u00e8re affiche la &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/heineken-country-bottles-2018\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":22011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[224],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken \u2013 Country bottles 2018 | ADventori<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken \u2013 Country bottles 2018 | ADventori\" \/>\n<meta property=\"og:description\" content=\"Objectif\u00a0 Campagne de branding autour des bouteilles pays de la marque Heineken.Sc\u00e9nario Sc\u00e9nario coupe du monde 2018 : en fonction du calendrier de la comp\u00e9tition, la bouteille pays correspondant \u00e0 l\u2019\u00e9quipe phare du jour est pr\u00e9sent\u00e9e dans la banni\u00e8re.Sc\u00e9nario affinit\u00e9s pays\u00a0: En fonction de l\u2019affinit\u00e9 de l\u2019internaute avec un pays sp\u00e9cifique, la banni\u00e8re affiche la &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/heineken-country-bottles-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-20T09:39:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-17T08:44:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/heineken_coupe_du_monde_2018_featured_image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" 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