{"id":21857,"date":"2018-06-19T12:19:24","date_gmt":"2018-06-19T10:19:24","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=21857"},"modified":"2018-07-18T15:44:47","modified_gmt":"2018-07-18T13:44:47","slug":"samsung-machine-a-laver-quick-drive","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/samsung-machine-a-laver-quick-drive\/","title":{"rendered":"Samsung \u2013 Quick Drive"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectif<\/strong><\/h4><p>Campagne visant \u00e0 promouvoir les machines \u00e0 laver Samsung QuickDrive, sur desktop et mobile (web mobile et in-app).<\/p><h4><strong>Sc\u00e9narios<\/strong><\/h4><ul><li>Les banni\u00e8res sont personnalis\u00e9es et pr\u00e9sentent diff\u00e9rents USP produit en fonction du profil et des affinit\u00e9s de l\u2019internaute, ainsi que de son avanc\u00e9e dans le tunnel de conversion.<\/li><li>Pour chaque sc\u00e9nario, A\/B testing du message et du CTA de la banni\u00e8re.<\/li><\/ul><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Donn\u00e9es 3rd party<\/li><li>Donn\u00e9es annonceur (wording et images)<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Cheil.png\" alt=\"\" width=\"101\" height=\"31\" class=\"wp-image-20857 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Samsung.png\" alt=\"\" width=\"233\" height=\"76\" class=\"wp-image-20514 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/starcom_logo.png\" alt=\"\" width=\"122\" height=\"117\" class=\"wp-image-9504 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/starcom_logo.png 200w, https:\/\/v4.adventori.com\/media\/starcom_logo-150x145.png 150w\" sizes=\"(max-width: 122px) 100vw, 122px\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>\r\n\r\n<p style=\"text-align: center;\"><em>Cliquez sur les images ci-dessous pour lancer les vid\u00e9os<\/em><\/p><hr \/><div class=\"row\"><div class=\"row\"><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>USP Design<\/i><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-21857-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x250_Design.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x250_Design.mp4\">https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x250_Design.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>USP Save Time<\/i><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21857-2\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x250_SaveTime.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x250_SaveTime.mp4\">https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x250_SaveTime.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>USP Efficacit\u00e9 et Rapidit\u00e9<\/i><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21857-3\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x600_EfficaceEtRapide.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x600_EfficaceEtRapide.mp4\">https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x600_EfficaceEtRapide.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>USP Save Energy<\/i><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21857-4\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x600_SaveEnergy.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x600_SaveEnergy.mp4\">https:\/\/v4.adventori.com\/media\/23052018_samsung_quickdrive_300x600_SaveEnergy.mp4<\/a><\/video><\/div><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifCampagne visant \u00e0 promouvoir les machines \u00e0 laver Samsung QuickDrive, sur desktop et mobile (web mobile et in-app).Sc\u00e9nariosLes banni\u00e8res sont personnalis\u00e9es et pr\u00e9sentent diff\u00e9rents USP produit en fonction du profil et des affinit\u00e9s de l\u2019internaute, ainsi que de son avanc\u00e9e dans le tunnel de conversion.Pour chaque sc\u00e9nario, A\/B testing du message et du CTA de &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/samsung-machine-a-laver-quick-drive\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":21872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[141,163,169,179,182,199,206],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samsung \u2013 Quick Drive | ADventori<\/title>\n<meta name=\"description\" content=\"Campagne visant \u00e0 promouvoir les machines \u00e0 laver QuickDrive, sur desktop et mobile. 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