{"id":21609,"date":"2018-06-02T18:03:13","date_gmt":"2018-06-02T16:03:13","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=21609"},"modified":"2018-06-07T11:54:11","modified_gmt":"2018-06-07T09:54:11","slug":"mcdonalds-promotions-avril-mai-2018","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/mcdonalds-promotions-avril-mai-2018\/","title":{"rendered":"McDonald\u2019s \u2013 Campagne \u00ab\u00a0Bons Plans\u00a0\u00bb"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><b>Objectif<\/b><b>\u00a0 <\/b><\/h4><p>Campagne d\u2019acquisition sur web et mobile (web mobile et in-app).<\/p><h4><b>Sc\u00e9nario<\/b><\/h4><ul><li>Chaque jour, pendant toute la dur\u00e9e de l\u2019op\u00e9ration, les banni\u00e8res affichent une promotion ou un bon plan diff\u00e9rent.<\/li><li>Sur certains sites th\u00e9matiques, le message est adapt\u00e9 au contexte \u00e9ditorial (affinit\u00e9s musique, sport, cin\u00e9ma\u2026).<\/li><li>Pour compl\u00e9ter le dispositif et faire la promotion des bons plans McDonald\u2019s, diff\u00e9rentes vid\u00e9os publicitaires sont diffus\u00e9es en amont de l\u2019op\u00e9ration et durant toute sa dur\u00e9e.<\/li><\/ul><h4><b>Donn\u00e9es utilis\u00e9es <\/b><\/h4><ul><li>Date<\/li><li>Images &amp; wording<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ddb-1-300x111.png\" alt=\"\" width=\"130\" height=\"48\" class=\"wp-image-9767 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/ddb-1-300x111.png 300w, https:\/\/v4.adventori.com\/media\/ddb-1-150x56.png 150w, https:\/\/v4.adventori.com\/media\/ddb-1.png 500w\" sizes=\"(max-width: 130px) 100vw, 130px\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/mcdonalds.jpeg\" alt=\"\" width=\"89\" height=\"89\" class=\"wp-image-3411 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/omd.png\" alt=\"\" width=\"108\" height=\"67\" class=\"wp-image-1625 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p><p style=\"text-align: center;\"><em>Cliquez sur les images ci-dessous pour lancer les vid\u00e9os<\/em><\/p>\r\n\r\n<hr \/><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Banni\u00e8re affich\u00e9e \u00e0 un internaute sur un site \u00ab\u00a0univers cin\u00e9ma\u00a0\u00bb le 28 avril<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-21609-1\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_300x600_allocine_28042018.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_300x600_allocine_28042018.mp4\">https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_300x600_allocine_28042018.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Banni\u00e8re affich\u00e9e \u00e0 un internaute sur un site \u00ab\u00a0univers sport \u00bb le 5 mai<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21609-2\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_300x600_05052018.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_300x600_05052018.mp4\">https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_300x600_05052018.mp4<\/a><\/video><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>Banni\u00e8re affich\u00e9e \u00e0 un mobinaute le 18 avril<\/em><\/h4><div class=\"row\"><div class=\"col-md-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_interstitiel_320x480_18042018_phase_2_mobile.jpg\" alt=\"\" width=\"248\" height=\"500\" class=\"wp-image-21616 aligncenter\" \/><\/p><\/div><div class=\"col-md-6\"><div style=\"width: 340px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21609-3\" width=\"340\" height=\"500\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_interstitiel_320x480_18042018.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_interstitiel_320x480_18042018.mp4\">https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_interstitiel_320x480_18042018.mp4<\/a><\/video><\/div><\/div><\/div><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>Banni\u00e8re affich\u00e9e \u00e0 un mobinaute le 23 avril<\/em><\/h4><div class=\"row\"><div class=\"col-md-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_interstitiel_320x480_23042018_phase_2_mobile.jpg\" alt=\"\" width=\"248\" height=\"500\" class=\"wp-image-21613 aligncenter\" \/><\/p><\/div><div class=\"col-md-6\"><div style=\"width: 340px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21609-4\" width=\"340\" height=\"500\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_interstitiel_320x480_23042018.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_interstitiel_320x480_23042018.mp4\">https:\/\/v4.adventori.com\/media\/15052018_macdonald_promo_interstitiel_320x480_23042018.mp4<\/a><\/video><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectif\u00a0 Campagne d\u2019acquisition sur web et mobile (web mobile et in-app).Sc\u00e9narioChaque jour, pendant toute la dur\u00e9e de l\u2019op\u00e9ration, les banni\u00e8res affichent une promotion ou un bon plan diff\u00e9rent.Sur certains sites th\u00e9matiques, le message est adapt\u00e9 au contexte \u00e9ditorial (affinit\u00e9s musique, sport, cin\u00e9ma\u2026).Pour compl\u00e9ter le dispositif et faire la promotion des bons plans McDonald\u2019s, diff\u00e9rentes vid\u00e9os &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/mcdonalds-promotions-avril-mai-2018\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":21656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[134,163,179,184],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald\u2019s \u2013 Campagne &quot;Bons Plans&quot; | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la nouvelle campagne de d&#039;acquisition de McDonald&#039;s : chaque jour de nouvelles promotion, et personnalis\u00e9e selon l&#039;int\u00e9r\u00eat de l&#039;utilisateur\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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