{"id":21455,"date":"2018-04-05T12:00:05","date_gmt":"2018-04-05T10:00:05","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=21455"},"modified":"2018-06-06T15:45:25","modified_gmt":"2018-06-06T13:45:25","slug":"intermarche-drive-2","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/intermarche-drive-2\/","title":{"rendered":"Intermarch\u00e9 Drive"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectif<\/strong><\/h4><ul><li>Acquisition &amp; Retargeting : mettre en avant le service Drive d\u2019Intermarch\u00e9<\/li><li>CRM display : utiliser les donn\u00e9es DMP pour personnaliser le message<\/li><\/ul><h4><strong>Sc\u00e9nario<\/strong><\/h4><p><u>Acquisition<\/u><\/p><p>Affichage les adresses des Drives Intermarch\u00e9 les plus proches.<\/p><p><u>Retargeting &amp; Donn\u00e9es DMP<\/u><\/p><p>Message sp\u00e9cifique si :<\/p><ul><li>Si l\u2019internaute est identifi\u00e9 comme d\u00e9j\u00e0 client Intermarch\u00e9 Drive<\/li><li>S\u2019il est d\u00e9j\u00e0 venu sur le site.<\/li><\/ul><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>CRM\/DMP<\/li><li>G\u00e9olocalisation<\/li><li>Adresse des Drives Intermarch\u00e9<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ZenithOptimedia.png\" alt=\"\" width=\"215\" height=\"63\" class=\"wp-image-17281 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/intermarche.png\" alt=\"\" width=\"242\" height=\"53\" class=\"wp-image-2857 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><hr \/><h4 style=\"text-align: center;\"><em>Acquisition<\/em><\/h4><div class=\"row\"><div class=\"col-md-6\"><p style=\"text-align: center;\"><strong>Bordeaux<\/strong><\/p><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-21455-1\" width=\"320\" height=\"270\" poster=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x250_acquisition_featured_video.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x250_acquisition_bordeaux.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x250_acquisition_bordeaux.mp4\">https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x250_acquisition_bordeaux.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><p style=\"text-align: center;\"><strong>Perpignan<\/strong><\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21455-2\" width=\"320\" height=\"270\" poster=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x250_acquisition_featured_video.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x250_acquisition_perpignan.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x250_acquisition_perpignan.mp4\">https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x250_acquisition_perpignan.mp4<\/a><\/video><\/div><\/div><\/div><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>Messages sp\u00e9cifiques pour le CRM display et le retargeting<\/em><\/h4><div class=\"row\"><div class=\"col-md-6\"><p style=\"text-align: center;\">\u00a0<strong>Poitiers<\/strong><\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21455-3\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x600_retargeting_poitiers_featured_video.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x600_retargeting_poitiers.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x600_retargeting_poitiers.mp4\">https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x600_retargeting_poitiers.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><p style=\"text-align: center;\"><strong>Lille<\/strong><\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21455-4\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x600_dmp_lille_featured_video.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x600_dmp_lille.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x600_dmp_lille.mp4\">https:\/\/v4.adventori.com\/media\/052018_intermarche_drive_300x600_dmp_lille.mp4<\/a><\/video><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifAcquisition &amp; Retargeting : mettre en avant le service Drive d\u2019Intermarch\u00e9CRM display : utiliser les donn\u00e9es DMP pour personnaliser le messageSc\u00e9narioAcquisitionAffichage les adresses des Drives Intermarch\u00e9 les plus proches.Retargeting &amp; Donn\u00e9es DMPMessage sp\u00e9cifique si :Si l\u2019internaute est identifi\u00e9 comme d\u00e9j\u00e0 client Intermarch\u00e9 DriveS\u2019il est d\u00e9j\u00e0 venu sur le site.Donn\u00e9es utilis\u00e9esCRM\/DMPG\u00e9olocalisationAdresse des Drives Intermarch\u00e9&nbsp;&nbsp;AcquisitionBordeauxPerpignan&nbsp;Messages sp\u00e9cifiques pour &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/intermarche-drive-2\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":21431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[180,181,199,205,133,141,169,179],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intermarch\u00e9 Drive - Acquisition, CRM display et retargeting - ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Intermarch\u00e9 met en avant son service de Drive en utilisant la technologie DCO d&#039;ADventori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/intermarche-drive-2\/\" \/>\n<meta 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