{"id":21370,"date":"2018-05-16T17:08:53","date_gmt":"2018-05-16T15:08:53","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=21370"},"modified":"2018-05-16T17:08:53","modified_gmt":"2018-05-16T15:08:53","slug":"les-annonceurs-doivent-sappuyer-sur-le-sport-et-les-donnees-dans-leur-communication","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/les-annonceurs-doivent-sappuyer-sur-le-sport-et-les-donnees-dans-leur-communication\/","title":{"rendered":"Les annonceurs doivent s&rsquo;appuyer sur le sport et les donn\u00e9es dans leur communication"},"content":{"rendered":"<p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-3\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/MindMedia.png\" alt=\"\" width=\"225\" height=\"225\" class=\"alignnone size-full wp-image-21374\" \/><\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><\/div><div class=\"col-md-7\"><p>&nbsp;<\/p><h3>Carole Ellouk : \u00ab\u00a0Les annonceurs doivent s&rsquo;appuyer sur le sport et les donn\u00e9es dans leur communication\u00a0\u00bb<\/h3><p><span>La strat\u00e9gie marketing et le contexte publicitaire reprennent de l&rsquo;importance aux yeux des annonceurs, et les \u00e9v\u00e9nements sportifs constituent des moments \u00e9motionnels forts dans lesquels ils doivent s&rsquo;inscrire, en utilisant la donn\u00e9e pour combiner spontan\u00e9it\u00e9 et planification, estime Carole Ellouk, chief marketing officer chez Adventori.\u00a0<\/span><\/p><p>Comment utiliser l&rsquo;actualit\u00e9 sportive pour vos campagnes de communication ? Quelles sont les donn\u00e9es \u00e0 votre disposition ?D\u00e9couvrez la tribune de Carole Ellouk, Chiref Marketing Officer chez ADventori, publi\u00e9e dans Mind Media.\u00a0<\/p><h4>\u00a0\u00a0<\/h4><h4 class=\"j-blog-header j-blog-headline\"><button class=\"btn btn-primary\"><a href=\"https:\/\/www.mindnews.fr\/article\/12082\/carole-ellouk-adventori-les-annonceurs-doivent-s-appuyer-sur-le-sport-et-les-donnees-dans-leur-communication\/\" target=\"_blank\" rel=\"noopener\">Voir sur le site<\/a><\/button>     <a href=\"https:\/\/v4.adventori.com\/media\/20180516-Mind-Media-Les-annonceurs-doivent-s-appuyer-sur-le-sport-et-les-donn\u00e9es-dans-leur-communication.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn btn-primary\">Voir la capture<\/button><\/a><\/h4><\/div><\/div><p>&nbsp;<\/p><div class=\"row\"><\/div><p>&nbsp;<\/p><p><span>\u00a0<a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Carole Ellouk : \u00ab\u00a0Les annonceurs doivent s&rsquo;appuyer sur le sport et les donn\u00e9es dans leur communication\u00a0\u00bbLa strat\u00e9gie marketing et le contexte publicitaire reprennent de l&rsquo;importance aux yeux des annonceurs, et les \u00e9v\u00e9nements sportifs constituent des moments \u00e9motionnels forts dans lesquels ils doivent s&rsquo;inscrire, en utilisant la donn\u00e9e pour combiner spontan\u00e9it\u00e9 et planification, estime Carole Ellouk, &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/les-annonceurs-doivent-sappuyer-sur-le-sport-et-les-donnees-dans-leur-communication\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":21374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les annonceurs doivent s&#039;appuyer sur le sport et les donn\u00e9es dans leur communication | ADventori<\/title>\n<meta name=\"description\" content=\"Comment utiliser l&#039;actualit\u00e9 sportive pour vos campagnes digitales ? 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