{"id":21344,"date":"2018-05-17T12:52:44","date_gmt":"2018-05-17T10:52:44","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=21344"},"modified":"2018-05-17T12:52:44","modified_gmt":"2018-05-17T10:52:44","slug":"centerparcs","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/","title":{"rendered":"CenterParcs"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><b>Objectif<\/b><b>\u00a0 <\/b><\/h4><p>Campagne d\u2019acquisition et de retargeting &#8211; internationale et multilingue, dans le cadre de l\u2019op\u00e9ration \u00ab\u00a0Say Yes\u00a0\u00bb.<\/p><h4><b>Sc\u00e9nario<\/b><\/h4><ul><li>Campagne diffus\u00e9e en Allemagne, aux Pays-Bas et en Belgique.<\/li><li>Personnalisation du message publicitaire en fonction du segment affinitaire et de l\u2019historique de l\u2019internaute sur le site de CenterParcs.<\/li><li>Multivariant testing : tests entre 2 \u00e0 3 CTA diff\u00e9rents, selon le pays.<\/li><\/ul><h4><b>Donn\u00e9es utilis\u00e9es <\/b><\/h4><ul><li>3rd Party data<\/li><li>Accroche : wording et image<\/li><li>Langue et g\u00e9olocalisation de l\u2019internaute<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/metapeople.png\" alt=\"\" width=\"250\" height=\"54\" class=\"wp-image-21360 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Center-Parcs-300x225.jpg\" alt=\"\" width=\"144\" height=\"108\" class=\"wp-image-12794 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/Center-Parcs-300x225.jpg 300w, https:\/\/v4.adventori.com\/media\/Center-Parcs-150x113.jpg 150w, https:\/\/v4.adventori.com\/media\/Center-Parcs.jpg 500w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>\r\n\r\n<hr \/><p>\r\n<\/p><div class=\"row\"><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Belgique<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-21344-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x250-BE-FR-Kidshaven.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x250-BE-FR-Kidshaven.mp4\">https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x250-BE-FR-Kidshaven.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Allemagne<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21344-2\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x250-DE-Aquamundo.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x250-DE-Aquamundo.mp4\">https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x250-DE-Aquamundo.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Allemagne<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21344-3\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x600-NL-HighAdventure.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x600-NL-HighAdventure.mp4\">https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x600-NL-HighAdventure.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Pays-Bas<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21344-4\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x600-DE-Ranger.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x600-DE-Ranger.mp4\">https:\/\/v4.adventori.com\/media\/201712-CenterParcs-300x600-DE-Ranger.mp4<\/a><\/video><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectif\u00a0 Campagne d\u2019acquisition et de retargeting &#8211; internationale et multilingue, dans le cadre de l\u2019op\u00e9ration \u00ab\u00a0Say Yes\u00a0\u00bb.Sc\u00e9narioCampagne diffus\u00e9e en Allemagne, aux Pays-Bas et en Belgique.Personnalisation du message publicitaire en fonction du segment affinitaire et de l\u2019historique de l\u2019internaute sur le site de CenterParcs.Multivariant testing : tests entre 2 \u00e0 3 CTA diff\u00e9rents, selon le pays.Donn\u00e9es &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":21363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[224],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CenterParcs | ADventori<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CenterParcs | ADventori\" \/>\n<meta property=\"og:description\" content=\"Objectif\u00a0 Campagne d\u2019acquisition et de retargeting &#8211; internationale et multilingue, dans le cadre de l\u2019op\u00e9ration \u00ab\u00a0Say Yes\u00a0\u00bb.Sc\u00e9narioCampagne diffus\u00e9e en Allemagne, aux Pays-Bas et en Belgique.Personnalisation du message publicitaire en fonction du segment affinitaire et de l\u2019historique de l\u2019internaute sur le site de CenterParcs.Multivariant testing : tests entre 2 \u00e0 3 CTA diff\u00e9rents, selon le pays.Donn\u00e9es &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-17T10:52:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/centerparcs_featured_image_de_052018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/centerparcs_featured_image_de_052018.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/centerparcs_featured_image_de_052018.jpg\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/centerparcs_featured_image_de_052018.jpg\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/\",\"name\":\"CenterParcs | ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#primaryimage\"},\"datePublished\":\"2018-05-17T10:52:44+00:00\",\"dateModified\":\"2018-05-17T10:52:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CenterParcs\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\"},\"headline\":\"CenterParcs\",\"datePublished\":\"2018-05-17T10:52:44+00:00\",\"dateModified\":\"2018-05-17T10:52:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#webpage\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/centerparcs_featured_image_de_052018.jpg\",\"keywords\":[\"Cas non class\u00e9s\"],\"articleSection\":[\"Non class\u00e9 @fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\",\"name\":\"Carole Ellouk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CenterParcs | ADventori","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"fr_FR","og_type":"article","og_title":"CenterParcs | ADventori","og_description":"Objectif\u00a0 Campagne d\u2019acquisition et de retargeting &#8211; internationale et multilingue, dans le cadre de l\u2019op\u00e9ration \u00ab\u00a0Say Yes\u00a0\u00bb.Sc\u00e9narioCampagne diffus\u00e9e en Allemagne, aux Pays-Bas et en Belgique.Personnalisation du message publicitaire en fonction du segment affinitaire et de l\u2019historique de l\u2019internaute sur le site de CenterParcs.Multivariant testing : tests entre 2 \u00e0 3 CTA diff\u00e9rents, selon le pays.Donn\u00e9es &hellip; Continued","og_url":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/","og_site_name":"ADventori","article_published_time":"2018-05-17T10:52:44+00:00","og_image":[{"width":300,"height":250,"url":"https:\/\/v4.adventori.com\/media\/centerparcs_featured_image_de_052018.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_image":"https:\/\/v4.adventori.com\/media\/centerparcs_featured_image_de_052018.jpg","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Carole Ellouk","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/centerparcs_featured_image_de_052018.jpg","contentUrl":"https:\/\/v4.adventori.com\/media\/centerparcs_featured_image_de_052018.jpg","width":300,"height":250},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/","name":"CenterParcs | ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#primaryimage"},"datePublished":"2018-05-17T10:52:44+00:00","dateModified":"2018-05-17T10:52:44+00:00","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"CenterParcs"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1"},"headline":"CenterParcs","datePublished":"2018-05-17T10:52:44+00:00","dateModified":"2018-05-17T10:52:44+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#webpage"},"wordCount":142,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/non-classe-fr\/centerparcs\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/centerparcs_featured_image_de_052018.jpg","keywords":["Cas non class\u00e9s"],"articleSection":["Non class\u00e9 @fr"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1","name":"Carole Ellouk"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/21344"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=21344"}],"version-history":[{"count":2,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/21344\/revisions"}],"predecessor-version":[{"id":21386,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/21344\/revisions\/21386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/21363"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=21344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=21344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=21344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}