{"id":21270,"date":"2018-05-15T18:00:49","date_gmt":"2018-05-15T16:00:49","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=21270"},"modified":"2018-11-13T17:28:37","modified_gmt":"2018-11-13T16:28:37","slug":"oui-sncf-ventes-ete","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-ventes-ete\/","title":{"rendered":"Oui.SNCF Ventes \u00e9t\u00e9"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectifs<\/strong><\/h4><ul><li>Mise en avant des offres TGV et OUIGO pour les ventes d\u2019\u00e9t\u00e9<\/li><li>Pr\u00e9senter les offres les plus pertinentes en utilisant la DMP.<\/li><\/ul><h4><strong>Sc\u00e9nario<\/strong><\/h4><p><strong>Donn\u00e9es DMP<\/strong><\/p><p>&gt; Si l\u2019internaute est reconnu, alors son top trajet est affich\u00e9.<\/p><p><strong>G\u00e9olocalisation<\/strong><\/p><p>&gt; Affichage des trajets (TGV et OUIGO) au d\u00e9part de la gare la plus proche de l\u2019internaute.<\/p><p><strong>Alternance des messages<\/strong><\/p><p>&gt; Les offres alternent selon un ordre de priorit\u00e9 \u00e9tabli par OuiSNCF.<\/p><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>G\u00e9olocalisation<\/li><li>Donn\u00e9es annonceur : trajets, prix\u2026<\/li><li>Donn\u00e9es DMP<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/eulerian_logo.jpg\" alt=\"\" width=\"150\" height=\"150\" class=\"size-full wp-image-2004 aligncenter\" \/><\/p><\/div><p>&nbsp;<\/p><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Oui_sncf.png\" alt=\"\" width=\"185\" height=\"64\" class=\"wp-image-19128 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p style=\"text-align: center;\"><\/p><\/div><\/div><\/div><\/div><em><em>\r\n\r\n<\/em><\/em><p>&nbsp;<\/p><p style=\"text-align: center;\"><i>Cliquez sur les images ci-dessous pour lancer les vid\u00e9os<\/i><\/p><em><em>\r\n<\/em><\/em><hr \/><div class=\"row\"><div class=\"col-xs-6\"><h4 style=\"text-align: center;\"><em>G\u00e9olocalisation Bordeaux<\/em><\/h4><div style=\"width: 376px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-21270-1\" width=\"376\" height=\"750\" poster=\"https:\/\/v4.adventori.com\/media\/oui_bordeaux_300x600_featured.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/oui_bordeaux_300x600.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/oui_bordeaux_300x600.mp4\">https:\/\/v4.adventori.com\/media\/oui_bordeaux_300x600.mp4<\/a><\/video><\/div><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>G\u00e9olocalisation Aix-En-Provence<\/em><\/h4><div style=\"width: 376px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21270-2\" width=\"376\" height=\"314\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/oui_aix_300x250.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/oui_aix_300x250.mp4\">https:\/\/v4.adventori.com\/media\/oui_aix_300x250.mp4<\/a><\/video><\/div><\/div><div class=\"col-xs-12\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>G\u00e9olocalisation Bordeaux<\/em><\/h4><div style=\"width: 1214px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21270-3\" width=\"1214\" height=\"314\" poster=\"https:\/\/v4.adventori.com\/media\/oui_bordeaux_970x250_featured.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/oui_bordeaux_970x250.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/oui_bordeaux_970x250.mp4\">https:\/\/v4.adventori.com\/media\/oui_bordeaux_970x250.mp4<\/a><\/video><\/div><\/div><div class=\"col-xs-12\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>Donn\u00e9es DMP &#8211; Internaute dont le trajet favori est Lyon &#8211; Marseille<\/em><\/h4><div style=\"width: 1274px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21270-4\" width=\"1274\" height=\"158\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/oui_lyon_728x90.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/oui_lyon_728x90.mp4\">https:\/\/v4.adventori.com\/media\/oui_lyon_728x90.mp4<\/a><\/video><\/div><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifsMise en avant des offres TGV et OUIGO pour les ventes d\u2019\u00e9t\u00e9Pr\u00e9senter les offres les plus pertinentes en utilisant la DMP.Sc\u00e9narioDonn\u00e9es DMP&gt; Si l\u2019internaute est reconnu, alors son top trajet est affich\u00e9.G\u00e9olocalisation&gt; Affichage des trajets (TGV et OUIGO) au d\u00e9part de la gare la plus proche de l\u2019internaute.Alternance des messages&gt; Les offres alternent selon un &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-ventes-ete\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":21292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,179,184,199,205],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OUI.SNCF - Campagne DCO utilisant les donn\u00e9es DMP - ADventori<\/title>\n<meta name=\"description\" content=\"OUi.SNCF a choisi de dynamiser sa campagne &quot;Ventes d&#039;\u00e9t\u00e9&quot; avec la technologie DCO d&#039;ADventori. 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