{"id":21268,"date":"2018-03-07T12:00:57","date_gmt":"2018-03-07T11:00:57","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=21268"},"modified":"2018-06-06T15:09:12","modified_gmt":"2018-06-06T13:09:12","slug":"orchestra","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/orchestra\/","title":{"rendered":"Orchestra"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectif<\/strong><\/h4><ul><li>Acquisition &amp; retargeting<\/li><li>Mise en avant de la carte Club d\u2019Orchestra et de ses avantages.<\/li><\/ul><h4><strong>Sc\u00e9nario<\/strong><\/h4><p>Selon le segment de trading, ou les pages visit\u00e9es par l&rsquo;internaute, le message prendra un axe diff\u00e9rent :<\/p><ul><li>Femme enceinte,<\/li><li>Parent d\u2019un b\u00e9b\u00e9,<\/li><li>Parent d\u2019un enfant\u2026<\/li><\/ul><p>La carte Club d\u2019Orchestra sera \u00e9galement mise en avant diff\u00e9remment (texte et image).<\/p><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Segment de targeting\/retargeting, 3rd party data<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/iProspect-1-300x114.png\" alt=\"\" width=\"150\" height=\"57\" class=\"wp-image-12012 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/iProspect-1-300x114.png 300w, https:\/\/v4.adventori.com\/media\/iProspect-1-150x57.png 150w, https:\/\/v4.adventori.com\/media\/iProspect-1.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/orchestra.png\" alt=\"\" width=\"269\" height=\"43\" class=\"wp-image-21203 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><hr \/><div class=\"row\"><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Cible : Parents avec b\u00e9b\u00e9<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-21268-1\" width=\"320\" height=\"270\" poster=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x250_bebe_quantcast_featured.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x250_bebe_quantcast.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x250_bebe_quantcast.mp4\">https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x250_bebe_quantcast.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><em>Cible : Parents avec enfant<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21268-2\" width=\"320\" height=\"270\" poster=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x250_enfant_amnet_featured.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x250_enfant_amnet.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x250_enfant_amnet.mp4\">https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x250_enfant_amnet.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>Cible : Femme enceinte<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21268-3\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x600_maternite_amnet_featured.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x600_maternite_amnet.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x600_maternite_amnet.mp4\">https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x600_maternite_amnet.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>Cible : Parents avec b\u00e9b\u00e9<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-21268-4\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x600_bebe_amazon_featured.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x600_bebe_amazon.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x600_bebe_amazon.mp4\">https:\/\/v4.adventori.com\/media\/20180514_orchestra_300x600_bebe_amazon.mp4<\/a><\/video><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifAcquisition &amp; retargetingMise en avant de la carte Club d\u2019Orchestra et de ses avantages.Sc\u00e9narioSelon le segment de trading, ou les pages visit\u00e9es par l&rsquo;internaute, le message prendra un axe diff\u00e9rent :Femme enceinte,Parent d\u2019un b\u00e9b\u00e9,Parent d\u2019un enfant\u2026La carte Club d\u2019Orchestra sera \u00e9galement mise en avant diff\u00e9remment (texte et image).Donn\u00e9es utilis\u00e9esSegment de targeting\/retargeting, 3rd party data&nbsp;&nbsp;Cible : &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/orchestra\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":21244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[132,141,179,206],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orchestra - Campagne digitale et personnalisation - ADventori<\/title>\n<meta name=\"description\" content=\"En utilisant la technologie DCO d&#039;ADventori, Orchestra a pu personnalsier le message de ses banni\u00e8res selon la donn\u00e9e 3rd party.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/orchestra\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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