{"id":20852,"date":"2018-04-07T12:00:15","date_gmt":"2018-04-07T10:00:15","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=20852"},"modified":"2018-05-18T12:00:39","modified_gmt":"2018-05-18T10:00:39","slug":"volvo-2","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volvo-2\/","title":{"rendered":"Volvo"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectif<\/strong><\/h4><p>Campagne d\u2019acquisition et de retargeting fil rouge.<\/p><h4><strong>Sc\u00e9narios<\/strong><\/h4><ul><li><i>Acquisition<\/i> : selon le profil de l\u2019utilisateur, la banni\u00e8re affiche un mod\u00e8le Volvo correspondant, les wordings et visuels sont adapt\u00e9s d&rsquo;apr\u00e8s 4 segments pr\u00e9d\u00e9finis (design, luxe, s\u00e9curit\u00e9, performances techniques).<\/li><li><i>Retargeting<\/i> : la banni\u00e8re affiche le dernier mod\u00e8le vu par l\u2019utilisateur.<\/li><\/ul><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Donn\u00e9es annonceur<\/li><li>Wordings &amp; visuels<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ProgrammaticBusinessUnit_groupM_1.png\" alt=\"\" width=\"202\" height=\"87\" class=\"wp-image-20878 aligncenter\" \/><\/strong><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/volvo-300x300.png\" alt=\"\" width=\"92\" height=\"92\" class=\"wp-image-9845 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/volvo-300x300.png 300w, https:\/\/v4.adventori.com\/media\/volvo-150x150.png 150w, https:\/\/v4.adventori.com\/media\/volvo-45x45.png 45w, https:\/\/v4.adventori.com\/media\/volvo.png 500w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/MIndshare-2.png\" alt=\"\" width=\"186\" height=\"53\" class=\"wp-image-20850 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>\r\n\r\n<p>&nbsp;<\/p><p style=\"text-align: center;\"><i>Cliquez sur les images ci-dessous pour lancer les vid\u00e9os\u00a0 <\/i><\/p><hr \/><div class=\"row\"><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>Design<\/i><\/h4><div style=\"width: 396px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-20852-1\" width=\"396\" height=\"332\" poster=\"https:\/\/v4.adventori.com\/media\/201803_Volvo_acquisition_300x250_design_xc60.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201803_Volvo_300x250_Design_X60.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201803_Volvo_300x250_Design_X60.mp4\">https:\/\/v4.adventori.com\/media\/201803_Volvo_300x250_Design_X60.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><h4 style=\"text-align: center;\"><i>S\u00e9curit\u00e9<\/i><i><\/i><\/h4><div style=\"width: 396px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-20852-2\" width=\"396\" height=\"332\" poster=\"https:\/\/v4.adventori.com\/media\/201803_Volvo_acquisition_300x250_safety_v40.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201803_Volvo_300x250_safety_V40.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201803_Volvo_300x250_safety_V40.mp4\">https:\/\/v4.adventori.com\/media\/201803_Volvo_300x250_safety_V40.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><i>Luxe<\/i><\/h4><div style=\"width: 396px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-20852-3\" width=\"396\" height=\"772\" poster=\"https:\/\/v4.adventori.com\/media\/201803_Volvo_acquisition_300x600_luxury_x60.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201803_Volvo_Luxury_X60.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201803_Volvo_Luxury_X60.mp4\">https:\/\/v4.adventori.com\/media\/201803_Volvo_Luxury_X60.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><i>Performances techniques<\/i><\/h4><div style=\"width: 396px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-20852-4\" width=\"396\" height=\"772\" poster=\"https:\/\/v4.adventori.com\/media\/201803_Volvo_acquisition_300x600_techperf_x90_2.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201803_volvo_TechPerf_x90.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201803_volvo_TechPerf_x90.mp4\">https:\/\/v4.adventori.com\/media\/201803_volvo_TechPerf_x90.mp4<\/a><\/video><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifCampagne d\u2019acquisition et de retargeting fil rouge.Sc\u00e9nariosAcquisition : selon le profil de l\u2019utilisateur, la banni\u00e8re affiche un mod\u00e8le Volvo correspondant, les wordings et visuels sont adapt\u00e9s d&rsquo;apr\u00e8s 4 segments pr\u00e9d\u00e9finis (design, luxe, s\u00e9curit\u00e9, performances techniques).Retargeting : la banni\u00e8re affiche le dernier mod\u00e8le vu par l\u2019utilisateur.Donn\u00e9es utilis\u00e9esDonn\u00e9es annonceurWordings &amp; visuels&nbsp; &nbsp;Cliquez sur les images ci-dessous pour &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volvo-2\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":20843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[131,179,180,183],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagne d&#039;acquisition et de retargeting Volvo | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition et de retargeting Volvo, utilisant la technologie DCO ADventori afin d&#039;adapter ses messages aux utilisateurs...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/volvo-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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