{"id":2071,"date":"2016-05-16T12:00:46","date_gmt":"2016-05-16T10:00:46","guid":{"rendered":"https:\/\/v4.adventori.com\/?p=2071"},"modified":"2021-06-07T21:49:22","modified_gmt":"2021-06-07T19:49:22","slug":"cas-renault","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/cas-renault\/","title":{"rendered":"Renault"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-lg-8\">\n<h3>Contexte<\/h3>\n<span style=\"line-height: 1.42857;\">Organisation des campagnes Web-to-Store<\/span>\n<h3>Objectifs et enjeux<\/h3>\n<ul>\n \t<li>G\u00e9n\u00e9rer du trafic sur les sites web des concessions Renault pr\u00e9sentant les offres.<\/li>\n \t<li>G\u00e9n\u00e9rer du trafic en concession via un formulaire de r\u00e9servation d\u2019essai.<\/li>\n<\/ul>\n&nbsp;\n\n<\/div>\n<div class=\"col-lg-4\">\n<div class=\"row\">\n<div class=\"col-xs-6\">\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/renault_fr.png\" alt=\"renault_fr\" width=\"600\" height=\"600\" class=\"alignnone size-full wp-image-1622\">\n\n<\/div>\n<div class=\"col-xs-6\">\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/publicis-activ.jpg\" alt=\"publicis activ\" width=\"210\" height=\"210\" class=\"alignnone size-full wp-image-2078\">\n\n<\/div>\n<\/div>\n<div class=\"row\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-lg-12\">\n<h3>Solution d\u00e9ploy\u00e9e<\/h3>\n<ul>\n \t<li>Depuis 2011, ADventori a d\u00e9ploy\u00e9 avec Publicis environ 130 campagnes r\u00e9gionales par an, chacune d\u2019entre elles comprenant : Campagne display avec bandeau de repiquage indiquant la(les) concession(s) en proximit\u00e9.<\/li>\n \t<li>Page d&rsquo;atterrissage cr\u00e9\u00e9e et h\u00e9berg\u00e9e par ADventori, pr\u00e9sentant le visuel de l\u2019offre ainsi que le Local Pad.<\/li>\n \t<li>Le Local Pad est une interface CRM\/cartographique propri\u00e9taire pr\u00e9sentant la liste des concessions en proximit\u00e9 de l\u2019internaute et fournissant \u00e0 l\u2019utilisateur plusieurs fonctionnalit\u00e9s de mise en relation avec la concession souhait\u00e9e : r\u00e9servation d\u2019essai, renvoi vers le site de la concession, calcul d\u2019itin\u00e9raire\u2026<\/li>\n \t<li>Les leads g\u00e9n\u00e9r\u00e9s par la landing page sont automatiquement transmis au CRM de Renault.<\/li>\n<\/ul>\n<\/div>\n<div class=\"col-lg-12\">\n\n&nbsp;\n<h3>B\u00e9n\u00e9fices<\/h3>\n<ul>\n \t<li>Plusieurs milliers de visiteurs sur les sites web des concessions.<\/li>\n \t<li>Ces visiteurs ont pu d\u00e9couvrir les offres pr\u00e8s de chez eux.<\/li>\n \t<li>Plusieurs dizaines d\u2019itin\u00e9raires calcul\u00e9s et de r\u00e9servation d\u2019essai.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<hr>\n\n<div class=\"row\">\n<div class=\"col-lg-12\">\n\n<div id='gallery-1' class='gallery galleryid-2071 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/Renault_LP_1-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/v4.adventori.com\/media\/Renault_LP_1-1.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/Renault_LP_3.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/v4.adventori.com\/media\/Renault_LP_3.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n\n<\/div>\n<\/div>\n<div class=\"row\">\n<h2>&nbsp;<\/h2>\n<div class=\"row\">\n<div class=\"col-lg-12\">\n\n<div id='gallery-2' class='gallery galleryid-2071 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/Renault_LP_2.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/v4.adventori.com\/media\/Renault_LP_2.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/v4.adventori.com\/media\/Renault_LP_4.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/v4.adventori.com\/media\/Renault_LP_4.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n&nbsp;\n<div class=\"row\"><\/div>\n&nbsp;\n<div class=\"row\">\n<div class=\"col-md-6\">\n<p style=\"text-align: center;\"><a href=\"\/?cat_ID=27\"><button class=\"btn btn-primary\">Tous nos cas clients<\/button><\/a><\/p>\n\n<\/div>\n<div class=\"col-md-6\">\n<p style=\"text-align: center;\"><a href=\"\/?cat_ID=6\"><button class=\"btn btn-primary\">Toutes nos campagnes<\/button><\/a><\/p>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Depuis 2011, Renault utilise la technologie d&rsquo;ADventori pour optimiser ses campagnes web-to-store r\u00e9gionales et ses landing pages dynamiques. D\u00e9couvrez tous les aspects de ce partenariat qui dure.<\/p>\n","protected":false},"author":4,"featured_media":5052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[131,167,181,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas Client - Campagne DCO Web-to-Sore - Renault | ADventori<\/title>\n<meta name=\"description\" content=\"Depuis 2011, Renault utilise la technologie DCO d&#039;ADventori pour otpimiser ses campagnes web-to-store ainsi que ses landing pages. D\u00e9couvrez comment...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/cas-renault\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas Client - Campagne DCO Web-to-Sore - Renault | ADventori\" \/>\n<meta property=\"og:description\" content=\"Depuis 2011, Renault utilise la technologie DCO d&#039;ADventori pour otpimiser ses campagnes web-to-store ainsi que ses landing pages. 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