{"id":20407,"date":"2018-03-12T10:00:37","date_gmt":"2018-03-12T09:00:37","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=20407"},"modified":"2018-04-25T15:01:59","modified_gmt":"2018-04-25T13:01:59","slug":"oui-sncf-campagne-on-site","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-campagne-on-site\/","title":{"rendered":"Oui-Sncf \u2013 On site"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectif<\/strong><\/h4><ul><li>Campagne de contextualisation on-site<\/li><li>Inciter \u00e0 l\u2019achat d\u2019une carte de r\u00e9duction Oui.sncf directement sur le site.<\/li><\/ul><h4><strong>Sc\u00e9nario<\/strong><\/h4><p>Quand un internaute fait une recherche de trajet sans carte de r\u00e9duction, alors une banni\u00e8re contextualis\u00e9e qui en met une en avant appara\u00eet sur la page de r\u00e9sultats.<\/p><p>Cette banni\u00e8re int\u00e8gre :<\/p><ul><li>Une carte adapt\u00e9e selon l\u2019\u00e2ge indiqu\u00e9 : Jeune, Senior+, Enfant+ ou Week-end<\/li><li>L\u2019origine et la destination<\/li><li>Le nombre de trajets \u00e0 faire pour rentabiliser la carte.<\/li><\/ul><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Recherche de l\u2019internaute<\/li><li>Nombre de trajets n\u00e9cessaires pour rentabiliser chaque carte \/ OD<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Oui_sncf.png\" alt=\"\" width=\"218\" height=\"49\" class=\"wp-image-19128 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><div class=\"row\"><div class=\"row\"><div class=\"col-md-4\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/oui_sncf_carte_week-end.png\" alt=\"\" width=\"209\" height=\"416\" class=\"size-full wp-image-20399 aligncenter\" \/><\/p><\/div><div class=\"col-md-4\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/oui_sncf_carte_senior.png\" alt=\"\" width=\"208\" height=\"415\" class=\"size-full wp-image-20396 aligncenter\" \/><\/p><\/div><div class=\"col-md-4\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/oui_sncf_carte_enfant.png\" alt=\"\" width=\"210\" height=\"416\" class=\"size-full wp-image-20393 aligncenter\" \/><\/p><\/div><\/div><p>&nbsp;<\/p><div class=\"col-md-12\"><p><img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid black;\" src=\"https:\/\/v4.adventori.com\/media\/on-site-2018.png\" alt=\"\" width=\"910\" height=\"906\" class=\"size-full wp-image-20390 aligncenter\" \/><\/p><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifCampagne de contextualisation on-siteInciter \u00e0 l\u2019achat d\u2019une carte de r\u00e9duction Oui.sncf directement sur le site.Sc\u00e9narioQuand un internaute fait une recherche de trajet sans carte de r\u00e9duction, alors une banni\u00e8re contextualis\u00e9e qui en met une en avant appara\u00eet sur la page de r\u00e9sultats.Cette banni\u00e8re int\u00e8gre :Une carte adapt\u00e9e selon l\u2019\u00e2ge indiqu\u00e9 : Jeune, Senior+, Enfant+ ou &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-campagne-on-site\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":20403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,183,207,333],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - 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