{"id":20367,"date":"2018-05-01T10:00:44","date_gmt":"2018-05-01T08:00:44","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=20367"},"modified":"2018-06-12T17:43:57","modified_gmt":"2018-06-12T15:43:57","slug":"decathlon-active-toi","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/decathlon-active-toi\/","title":{"rendered":"Decathlon \u2013 Active toi"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectif<\/strong><\/h4><ul><li>Mise en avant de diff\u00e9rentes gammes de la marque &#8211; 8 activit\u00e9s diff\u00e9rentes<\/li><li>Personnalisation du message<\/li><li>8 formats desktop et web mobile<\/li><\/ul><h4><strong>Sc\u00e9nario<\/strong><\/h4><p><strong>Personnalisation<\/strong><\/p><p>Selon la cible ( jeune maman, senior\u2026), la banni\u00e8re affiche un type de sport adapt\u00e9 avec 1 ou 2 articles correspondants.<\/p><p><strong>Alternance des messages<\/strong><\/p><p>L\u2019internaute voit un nouveau sport et un nouvelle gamme de produit \u00e0 chaque impression.<\/p><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Segment de trading<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/tradelab-2.png\" alt=\"\" width=\"172\" height=\"82\" class=\"wp-image-17332 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Decathlon_2018.png\" alt=\"\" width=\"3550\" height=\"950\" class=\"size-full wp-image-20384 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n<hr \/>\r\n<h4 style=\"text-align: center;\"><em>Jeune maman natation<\/em><\/h4>\r\n<div class=\"row\"><div class=\"col-md-6\">\r\n<p><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/07032018_decathlon_activetoi_300x250_Natation_cap_ecran_visuel_texte.png\" alt=\"\" width=\"320\" height=\"270\" class=\"size-full wp-image-20377 aligncenter\" \/><\/p><\/div>\r\n<div class=\"col-md-6\"><p>&nbsp;<\/p>\r\n<div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-20367-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/07032018_decathlon_activetoi_300x250_Natation.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/07032018_decathlon_activetoi_300x250_Natation.mp4\">https:\/\/v4.adventori.com\/media\/07032018_decathlon_activetoi_300x250_Natation.mp4<\/a><\/video><\/div><\/div><\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<div class=\"col-md-6\"><h4><\/h4><h4 style=\"text-align: center;\"><em>G\u00e9n\u00e9rique training<\/em><\/h4>\r\n<div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-20367-2\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/07032018_decathlon_activetoi_300x600_generique_training.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/07032018_decathlon_activetoi_300x600_generique_training.mp4\">https:\/\/v4.adventori.com\/media\/07032018_decathlon_activetoi_300x600_generique_training.mp4<\/a><\/video><\/div><\/div>\r\n\r\n<div class=\"col-md-6\">\r\n<h4 style=\"text-align: center;\"><em>G\u00e9n\u00e9rique boxe<\/em><\/h4>\r\n<div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-20367-3\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/07032018_decathlon_activetoi_160x600_generique_boxe.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/07032018_decathlon_activetoi_160x600_generique_boxe.mp4\">https:\/\/v4.adventori.com\/media\/07032018_decathlon_activetoi_160x600_generique_boxe.mp4<\/a><\/video><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>ObjectifMise en avant de diff\u00e9rentes gammes de la marque &#8211; 8 activit\u00e9s diff\u00e9rentesPersonnalisation du message8 formats desktop et web mobileSc\u00e9narioPersonnalisationSelon la cible ( jeune maman, senior\u2026), la banni\u00e8re affiche un type de sport adapt\u00e9 avec 1 ou 2 articles correspondants.Alternance des messagesL\u2019internaute voit un nouveau sport et un nouvelle gamme de produit \u00e0 chaque impression.Donn\u00e9es &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/decathlon-active-toi\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":20369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[141,163,169,206],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decathlon - Active toi - Campagne DCO | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne &quot;Active toi&quot; de Decathlon qui utilise la technologie Data Driven Creative d&#039;ADventori pour mettre en avant ses gammes sportives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/decathlon-active-toi\/\" \/>\n<meta property=\"og:locale\" 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