{"id":20215,"date":"2018-03-10T10:00:34","date_gmt":"2018-03-10T09:00:34","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=20215"},"modified":"2018-03-15T14:54:36","modified_gmt":"2018-03-15T13:54:36","slug":"fdj-native-ads","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/","title":{"rendered":"FDJ \u2013 NATIVE ADS"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectifs<\/strong><\/h4><ul><li>Augmenter le nombre de cr\u00e9ation de comptes FDJ<\/li><li>Optimisation des co\u00fbts de production de banni\u00e8res<\/li><\/ul><p>Campagne de publicit\u00e9 native ads, sur les sites MSN et La Provence.<\/p><h4><strong>Sc\u00e9nario<\/strong><\/h4><p>La date et le montant de la cagnotte du prochain tirage du Loto et de l\u2019Euromillions affich\u00e9s sur les banni\u00e8res sont adapt\u00e9s en temps-r\u00e9el.<\/p><p>Au clic, redirection sur un formulaire de cr\u00e9ation de compte FDJ.<\/p><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Flux des dates des tirages au sort et montants des cagnottes<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/adyoulike-new.png\" alt=\"\" width=\"101\" height=\"64\" class=\"wp-image-18442 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/FDJ-300x162.png\" alt=\"\" width=\"154\" height=\"75\" class=\"wp-image-15904 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/iProspect-1-300x114.png\" alt=\"\" width=\"187\" height=\"34\" class=\"wp-image-12012 aligncenter\" \/><\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><div class=\"row\"><div class=\"col-xs-12\"><p><img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid black;\" src=\"https:\/\/v4.adventori.com\/media\/FDJ_MaquetteMSNEuromillions_2.jpg\" alt=\"\" width=\"766\" height=\"523\" class=\"size-full wp-image-20279 aligncenter\" \/><\/p><\/div><div class=\"col-xs-12\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>Redirection sur un formulaire de cr\u00e9ation de compte FDJ<\/em><\/h4><p><img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid black;\" src=\"https:\/\/v4.adventori.com\/media\/201711_FDJ_CapEcran_RedirectionMSN.png\" alt=\"\" width=\"834\" height=\"402\" class=\"size-full wp-image-20208 aligncenter\" \/><\/p><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifsAugmenter le nombre de cr\u00e9ation de comptes FDJOptimisation des co\u00fbts de production de banni\u00e8resCampagne de publicit\u00e9 native ads, sur les sites MSN et La Provence.Sc\u00e9narioLa date et le montant de la cagnotte du prochain tirage du Loto et de l\u2019Euromillions affich\u00e9s sur les banni\u00e8res sont adapt\u00e9s en temps-r\u00e9el.Au clic, redirection sur un formulaire de cr\u00e9ation &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":20282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[203,139,166,179,183],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FDJ - Euromillions - Native ads dynamiques<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne FDJ qui utilise la technologie d&#039;ADventori pour rendre ses native ads dynamiques, adaptant la date &amp; le montant des cagnottes en live.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FDJ - Euromillions - Native ads dynamiques\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la campagne FDJ qui utilise la technologie d&#039;ADventori pour rendre ses native ads dynamiques, adaptant la date &amp; le montant des cagnottes en live.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-10T09:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-15T13:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/fdj_native_ads_featured_image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/fdj_native_ads_featured_image.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/fdj_native_ads_featured_image.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/fdj_native_ads_featured_image.png\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/\",\"name\":\"FDJ - Euromillions - Native ads dynamiques\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#primaryimage\"},\"datePublished\":\"2018-03-10T09:00:34+00:00\",\"dateModified\":\"2018-03-15T13:54:36+00:00\",\"description\":\"D\u00e9couvrez la campagne FDJ qui utilise la technologie d'ADventori pour rendre ses native ads dynamiques, adaptant la date & le montant des cagnottes en live.\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FDJ \u2013 NATIVE ADS\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\"},\"headline\":\"FDJ \u2013 NATIVE ADS\",\"datePublished\":\"2018-03-10T09:00:34+00:00\",\"dateModified\":\"2018-03-15T13:54:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#webpage\"},\"wordCount\":101,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/fdj_native_ads_featured_image.png\",\"keywords\":[\"Moment Marketing - Donn\u00e9es temporelles\",\"Entertainment Loisirs et Culture\",\"Native Ads\",\"Campagnes d'acquisition\",\"Fil Rouge\"],\"articleSection\":[\"Galerie\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\",\"name\":\"Carole Ellouk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FDJ - Euromillions - Native ads dynamiques","description":"D\u00e9couvrez la campagne FDJ qui utilise la technologie d'ADventori pour rendre ses native ads dynamiques, adaptant la date & le montant des cagnottes en live.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/","og_locale":"fr_FR","og_type":"article","og_title":"FDJ - Euromillions - Native ads dynamiques","og_description":"D\u00e9couvrez la campagne FDJ qui utilise la technologie d'ADventori pour rendre ses native ads dynamiques, adaptant la date & le montant des cagnottes en live.","og_url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/","og_site_name":"ADventori","article_published_time":"2018-03-10T09:00:34+00:00","article_modified_time":"2018-03-15T13:54:36+00:00","og_image":[{"width":300,"height":250,"url":"https:\/\/v4.adventori.com\/media\/fdj_native_ads_featured_image.png","type":"image\/png"}],"twitter_card":"summary","twitter_image":"https:\/\/v4.adventori.com\/media\/fdj_native_ads_featured_image.png","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Carole Ellouk"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/fdj_native_ads_featured_image.png","contentUrl":"https:\/\/v4.adventori.com\/media\/fdj_native_ads_featured_image.png","width":300,"height":250},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/","name":"FDJ - Euromillions - Native ads dynamiques","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#primaryimage"},"datePublished":"2018-03-10T09:00:34+00:00","dateModified":"2018-03-15T13:54:36+00:00","description":"D\u00e9couvrez la campagne FDJ qui utilise la technologie d'ADventori pour rendre ses native ads dynamiques, adaptant la date & le montant des cagnottes en live.","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"FDJ \u2013 NATIVE ADS"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1"},"headline":"FDJ \u2013 NATIVE ADS","datePublished":"2018-03-10T09:00:34+00:00","dateModified":"2018-03-15T13:54:36+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#webpage"},"wordCount":101,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-native-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/fdj_native_ads_featured_image.png","keywords":["Moment Marketing - Donn\u00e9es temporelles","Entertainment Loisirs et Culture","Native Ads","Campagnes d'acquisition","Fil Rouge"],"articleSection":["Galerie"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1","name":"Carole Ellouk"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/20215"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=20215"}],"version-history":[{"count":7,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/20215\/revisions"}],"predecessor-version":[{"id":20448,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/20215\/revisions\/20448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/20282"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=20215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=20215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=20215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}