{"id":19287,"date":"2017-11-11T13:00:19","date_gmt":"2017-11-11T12:00:19","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=19287"},"modified":"2017-12-18T13:14:03","modified_gmt":"2017-12-18T12:14:03","slug":"capter-lattention-le-defi-de-la-publicite-lere-du-digital","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/capter-lattention-le-defi-de-la-publicite-lere-du-digital\/","title":{"rendered":"Capter l\u2019attention : le d\u00e9fi de la publicit\u00e9 \u00e0 l\u2019\u00e8re du digital"},"content":{"rendered":"<p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-3\"><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/CB_News_2011_logo.svg_.png\" alt=\"\" width=\"1200\" height=\"651\" class=\"alignnone size-full wp-image-19291\" \/><\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><\/div><div class=\"col-md-7\"><p>&nbsp;<\/p><h3>Capter l\u2019attention : le d\u00e9fi de la publicit\u00e9 \u00e0 l\u2019\u00e8re du digital !<br \/>Comment ? En cr\u00e9ant de la porosit\u00e9 entre la donn\u00e9e et la cr\u00e9ation<\/h3><p><span>\u00ab\u00a0Le mariage de la cr\u00e9a et de la donn\u00e9e permet\u00a0de cr\u00e9er de la pertinence pour capter l\u2019attention, de la sc\u00e9narisation afin de l\u2019imprimer, et enfin, d\u2019en mesurer ses effets et performances.\u00a0\u00bb<\/span><\/p><p>Comment \u00eatre inspirationel dans l&rsquo;univers de la publicit\u00e9 digitale ? R\u00e9ponse dans cet article publi\u00e9 par CB News, avec Carole Ellouk, Chief Marketing Officer d&rsquo;ADventori.<\/p><h4>\u00a0\u00a0<\/h4><h4 class=\"j-blog-header j-blog-headline\"><button class=\"btn btn-primary\"><a href=\"http:\/\/www.cbnews.fr\/info-cb-news\/tribune-carole-ellouk-a1038702\" target=\"_blank\" rel=\"noopener\">Voir sur le site<\/a><\/button>     <a href=\"https:\/\/v4.adventori.com\/media\/20171113-CB-News-Capter-l\u2019attention-le-defi-de-la-publicite-a-lair-du-digital.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn btn-primary\">Voir la capture<\/button><\/a><\/h4><\/div><\/div><p>&nbsp;<\/p><div class=\"row\"><\/div><p>&nbsp;<\/p><p><span>\u00a0<a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Capter l\u2019attention : le d\u00e9fi de la publicit\u00e9 \u00e0 l\u2019\u00e8re du digital !Comment ? En cr\u00e9ant de la porosit\u00e9 entre la donn\u00e9e et la cr\u00e9ation\u00ab\u00a0Le mariage de la cr\u00e9a et de la donn\u00e9e permet\u00a0de cr\u00e9er de la pertinence pour capter l\u2019attention, de la sc\u00e9narisation afin de l\u2019imprimer, et enfin, d\u2019en mesurer ses effets et performances.\u00a0\u00bbComment &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/capter-lattention-le-defi-de-la-publicite-lere-du-digital\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":19292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capter l\u2019attention : le d\u00e9fi de la publicit\u00e9 \u00e0 l\u2019\u00e8re du digital | ADventori<\/title>\n<meta name=\"description\" content=\"Comment \u00eatre inspirationel dans l&#039;univers de la publicit\u00e9 digitale ? 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