{"id":19126,"date":"2017-11-01T10:25:29","date_gmt":"2017-11-01T09:25:29","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=19126"},"modified":"2018-05-18T12:57:20","modified_gmt":"2018-05-18T10:57:20","slug":"oui-sncf-contextualisation","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-contextualisation\/","title":{"rendered":"OUI.SNCF &#8211; CONTEXTUALISATION"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectifs<\/strong><\/h4>\r\n<ul>\r\n<li>Dans le cadre du changement de nom de Voyages-SNCF pour Oui.SNCF, modifier dans une campagne fil rouge le nom et logo de la marque sur les banni\u00e8res \u00e0 partir d&rsquo;une date pr\u00e9cise, gr\u00e2ce \u00e0 la DCO.<\/li>\r\n<li>Inciter les utilisateurs \u00e0 choisir un trajet en train plut\u00f4t qu\u2019en avion.<\/li>\r\n<li>Contextualisation sur les comparateurs de vol Kayak, Skyscanner, le groupe Odigeo, ainsi que sur TripAdvisor.<\/li>\r\n<\/ul>\r\n<h4><strong>Sc\u00e9nario<\/strong><\/h4>\r\n<p><u>Selon la recherche utilisateur :<\/u>\r\n<\/p><ul>\r\n<li>Lieu de d\u00e9part \/ destination (OD)<\/li>\r\n<li>Date du d\u00e9part<\/li><\/ul><p><u>La banni\u00e8re affiche :<\/u><\/p>\r\n<ul>\r\n<li>Un visuel de la destination<\/li><li>Le trajet correspondant via Oui.SNCF, avec la m\u00eame OD et \u00e0 la m\u00eame date<\/li>\r\n<li>Le prix, jusqu\u2019\u00e0 un prix seuil, sinon la dur\u00e9e du trajet<\/li><\/ul><p><u>Multiariant<\/u> <u>testing<\/u><\/p><p>La marque a d\u00e9cid\u00e9 de tester diff\u00e9rentes couleurs pour les offres et accroches.<\/p>\r\n\r\n<h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Donn\u00e9es \u00e9diteurs : Kayak, Odigeo, Skyscanner et TripAdvisor<\/li><li>Flux annonceur : trajets, prix, visuels, etc.<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/kayak-300x78.png\" alt=\"\" width=\"127\" height=\"33\" class=\"wp-image-15213 alignright\" srcset=\"https:\/\/v4.adventori.com\/media\/kayak-300x78.png 300w, https:\/\/v4.adventori.com\/media\/kayak-150x39.png 150w, https:\/\/v4.adventori.com\/media\/kayak.png 500w\" sizes=\"(max-width: 127px) 100vw, 127px\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Oui_sncf.png\" alt=\"\" width=\"109\" height=\"38\" class=\"wp-image-19127 alignleft\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/TripAdvisor-logo.png\" alt=\"\" width=\"165\" height=\"29\" class=\"wp-image-18221 alignright\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/eDreamsODIGEO.jpg\" alt=\"\" width=\"160\" height=\"43\" class=\"wp-image-19133 alignleft\" \/><\/p><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Skyscanner_Logo_New.png\" alt=\"\" width=\"161\" height=\"38\" class=\"wp-image-19130 aligncenter\" \/><\/p><div class=\"row\"><\/div><\/div><\/div>\r\n\r\n<hr \/>\r\n<div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p><p style=\"text-align: center;\">Banni\u00e8re contextualis\u00e9e apr\u00e8s une recherche Paris\/Grenoble le 24 d\u00e9cembre<\/p><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-19126-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_300x250_prix_grenoble_Paris.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_300x250_prix_grenoble_Paris.mp4\">https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_300x250_prix_grenoble_Paris.mp4<\/a><\/video><\/div><\/div><\/div><div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p>\r\n\r\n<h4 style=\"text-align: center;\"><em>Liligo<\/em><\/h4>\r\n\r\n<p style=\"text-align: center;\">Banni\u00e8re contextualis\u00e9e pendant une recherche Paris\/Aix-en-Provence le 18 janvier<\/p>\r\n<div class=\"row\"><div class=\"col-md-1\"><p>&nbsp;<\/p><\/div><div class=\"col-md-10\">\r\n<div style=\"padding-right: 1px; border: solid black 1px;\">\r\n<div style=\"width: 1594px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-19126-2\" width=\"1594\" height=\"910\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_300x250_liligo_paris_aix-en-provence.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_300x250_liligo_paris_aix-en-provence.mp4\">https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_300x250_liligo_paris_aix-en-provence.mp4<\/a><\/video><\/div><\/div><\/div>\r\n\r\n<div class=\"col-md-1\"><p>&nbsp;<\/p><\/div><\/div><\/div>\r\n<div class=\"col-xs-12\">\r\n<p>&nbsp;<\/p>\r\n<h4 style=\"text-align: center;\"><em>Skyscanner<\/em><\/h4>\r\n\r\n<p style=\"text-align: center;\">Banni\u00e8re contextualis\u00e9e pendant une recherche Paris\/Nice le 2 f\u00e9vrier<\/p>\r\n<div class=\"row\"><div class=\"col-md-1\"><p>&nbsp;<\/p><\/div>\r\n<div class=\"col-md-10\"><div style=\"padding-right: 1px; border: solid black 1px;\">\r\n<div style=\"width: 1594px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-19126-3\" width=\"1594\" height=\"910\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_300x600_Skyscanner_paris_nice_2.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_300x600_Skyscanner_paris_nice_2.mp4\">https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_300x600_Skyscanner_paris_nice_2.mp4<\/a><\/video><\/div><\/div><\/div>\r\n\r\n<div class=\"col-md-1\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-12\"><p>&nbsp;<\/p>\r\n\r\n<h4 style=\"text-align: center;\"><em>TripAdvisor<\/em><\/h4>\r\n<p style=\"text-align: center;\">Banni\u00e8re contextualis\u00e9e pendant une recherche Paris\/Bordeaux le 25 d\u00e9cembre<\/p><div class=\"row\"><div class=\"col-md-1\"><p>&nbsp;<\/p><\/div>\r\n\r\n<div class=\"col-md-10\"><div style=\"padding-right: 1px; border: solid black 1px;\"><div style=\"width: 1484px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-19126-4\" width=\"1484\" height=\"878\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_tripadvisor_paris_bordeaux.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_tripadvisor_paris_bordeaux.mp4\">https:\/\/v4.adventori.com\/media\/122018_OUI_SNCF_tripadvisor_paris_bordeaux.mp4<\/a><\/video><\/div><\/div><\/div><div class=\"col-md-1\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectifs Dans le cadre du changement de nom de Voyages-SNCF pour Oui.SNCF, modifier dans une campagne fil rouge le nom et logo de la marque sur les banni\u00e8res \u00e0 partir d&rsquo;une date pr\u00e9cise, gr\u00e2ce \u00e0 la DCO. Inciter les utilisateurs \u00e0 choisir un trajet en train plut\u00f4t qu\u2019en avion. Contextualisation sur les comparateurs de vol &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-contextualisation\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":20436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,179,182,207],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oui.SNCF - Campagne DCO contextualis\u00e9e | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne DCO d&#039;acquisition de Oui.SNCF, contextualis\u00e9e sur des sites de comparateurs de vols tels que Kayak et Skyscanner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-contextualisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oui.SNCF - Campagne DCO contextualis\u00e9e | ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la campagne DCO d&#039;acquisition de Oui.SNCF, contextualis\u00e9e sur des sites de comparateurs de vols tels que Kayak et Skyscanner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-contextualisation\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-01T09:25:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-18T10:57:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/oui_sncf_contextualisation_featured_image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-contextualisation\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/oui_sncf_contextualisation_featured_image.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/oui_sncf_contextualisation_featured_image.png\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-contextualisation\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/oui-sncf-contextualisation\/\",\"name\":\"Oui.SNCF - 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