{"id":19073,"date":"2018-03-12T17:11:19","date_gmt":"2018-03-12T16:11:19","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=19073"},"modified":"2018-07-18T16:35:59","modified_gmt":"2018-07-18T14:35:59","slug":"campanile-louvres-hotel-group","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/cas-clients\/campanile-louvres-hotel-group\/","title":{"rendered":"CAMPANILE \u2013 LOUVRES HOTEL GROUP"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-5\"><h4><em><strong>Contexte<\/strong><\/em><\/h4><ul><li>Campagne d\u2019acquisition web-to-store cross-device et multi-formats\u00a0: web, mobile &amp; vid\u00e9o.<\/li><li>Promotion d\u2019\u00e9v\u00e9nements et de la restauration de plus de 300 \u00e9tablissements franciliens de la chaine h\u00f4teli\u00e8re.<\/li><\/ul><\/div><div class=\"col-sm-2\"><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"row\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/campanile-1.jpg\" alt=\"\" width=\"194\" height=\"65\" class=\"wp-image-16555 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/IPG_MB_MasterA_CMYK_highres-1.jpg\" alt=\"\" width=\"250\" height=\"38\" class=\"wp-image-16552 aligncenter\" \/><\/p><\/div><\/div><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/cadreon_new.png\" alt=\"\" width=\"218\" height=\"36\" class=\"wp-image-17524 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ponk.png\" alt=\"\" width=\"115\" height=\"60\" class=\"wp-image-19082 aligncenter\" \/><\/p><\/div><\/div><br \/>\r\n\r\n<\/div><\/div><\/div><\/div>\r\n\r\n<hr \/>\r\n<div class=\"row\"><div class=\"col-xs-12\"><h4><strong><em>Objectifs et enjeux<\/em><\/strong><\/h4><p>Campanile fait appel au dispositif DCO d\u2019ADventori pour partager ses valeurs de proximit\u00e9 et de convivialit\u00e9. La campagne, cross-device et multi-formats, est pilot\u00e9e par Mediabrands afin de promouvoir les animations organis\u00e9es dans les \u00e9tablissements Campanile \u00e0 proximit\u00e9 de l\u2019internaute et la restauration.<\/p><\/div><\/div><p>&nbsp;<\/p>\r\n<hr \/>\r\n<div class=\"row\"><div class=\"col-xs-12\"><h4><strong><em>Solution d\u00e9ploy\u00e9e<\/em><\/strong><\/h4><p>Gr\u00e2ce \u00e0 la technologie DCO d\u2019ADventori, le contenu des publicit\u00e9s s\u2019adapte en temps-r\u00e9el \u00e0 la situation de l\u2019internaute. Alliant cr\u00e9a, data et enjeux business, Campanile a mis en place un sc\u00e9nario de campagne qui s\u2019appuie sur des donn\u00e9es situationnelles (dates, heures et g\u00e9olocalisation) et ses donn\u00e9es 1st party (\u00e9v\u00e9nements, adresses du r\u00e9seau h\u00f4telier) afin de g\u00e9n\u00e9rer du trafic qualifi\u00e9.<\/p>\r\n<div class=\"row\"><div class=\"col-md-6\"><p>&nbsp;<\/p><p style=\"text-align: center;\"><strong>Vid\u00e9o pr\u00e9sent\u00e9e \u00e0 un internaute se trouvant \u00e0 Marseille<\/strong><\/p><div style=\"width: 1136px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-19073-1\" width=\"1136\" height=\"650\" poster=\"https:\/\/v4.adventori.com\/media\/featured_video_1.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Marseille_AtelierCocktail1907.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Marseille_AtelierCocktail1907.mp4\">https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Marseille_AtelierCocktail1907.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-6\"><p>&nbsp;<\/p><p style=\"text-align: center;\"><strong>Vid\u00e9o pr\u00e9sent\u00e9e \u00e0 un internaute se trouvant \u00e0 Paris<\/strong><\/p><div style=\"width: 1136px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-19073-2\" width=\"1136\" height=\"650\" poster=\"https:\/\/v4.adventori.com\/media\/featured_image_video_DEF_campanile.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Paris_Batchata0607-1.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Paris_Batchata0607-1.mp4\">https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Paris_Batchata0607-1.mp4<\/a><\/video><\/div><\/div><\/div><p>&nbsp;<\/p><p>A partir de ces donn\u00e9es, le sc\u00e9nario de campagne s\u2019articule ainsi\u00a0:<\/p><ul><li>Les animations organis\u00e9es prochainement dans les h\u00f4tels \u00e0 proximit\u00e9 de l\u2019internaute, sont pr\u00e9sent\u00e9es dynamiquement en fonction de leurs dates. Campanile fait ainsi la promotion de pr\u00e8s de 200 soir\u00e9es \u00e0 th\u00e8mes et diffusion de comp\u00e9titions sportives au sein de 318 \u00e9tablissements m\u00e9tropolitain de l\u2019enseigne, et ce, uniquement pour la p\u00e9riode estivale.<\/li><li>Selon l\u2019horaire de diffusion, les publicit\u00e9s affichent les restaurants des \u00e9tablissements Campanile les plus proches, sur les moments du d\u00e9jeuner et du d\u00eener.<\/li><\/ul><p>Cette strat\u00e9gie est d\u00e9ploy\u00e9e quel que soit le device :<\/p><ul><li>Sur desktop et mobile, pour accro\u00eetre la notori\u00e9t\u00e9 de la marque\u00a0: une vid\u00e9o Vpaid compos\u00e9e d\u2019un \u00e9cran dynamique suivi d\u2019un spot publicitaire de la marque.<\/li><li>Sur mobile, avec un objectif drive-to-store\u00a0: une banni\u00e8re dynamique qui au clic, propose un store locator sous forme d\u2019expand. Celui-ci donne acc\u00e8s \u00e0 une liste pr\u00e9sentant les diff\u00e9rents h\u00f4tels Campanile situ\u00e9s \u00e0 proximit\u00e9 du mobinaute, ainsi qu\u2019\u00e0 une cartographie de ces \u00e9tablissements.<\/li><\/ul><p>Un habillage dynamique indiquant la m\u00e9t\u00e9o temps-r\u00e9el de l\u2019internaute, en fonction de sa g\u00e9olocalisation, vient compl\u00e9ter le dispositif.<\/p><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p>&nbsp;<\/p><p style=\"text-align: center;\"><strong>Dispositif mobile pr\u00e9sent\u00e9 \u00e0 un mobinaute situ\u00e9 \u00e0 Paris : Mobile + Expand Store Lacator<\/strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/201707-Campanile-ADventori-Dispositif-Mobile-1.png\" alt=\"\" width=\"1686\" height=\"987\" class=\"alignnone size-full wp-image-16561\" \/><\/p><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div>\r\n<p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\"><strong>Habillage pr\u00e9sent\u00e9 \u00e0 un internaute se trouvant \u00e0 Strasbourg par temps de pluie<\/strong><\/p><h4><\/h4><h4><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/201707-Campanile-ADventori-Dispositif-Habillage-1.png\" alt=\"\" width=\"1099\" height=\"321\" class=\"wp-image-16558 aligncenter\" \/><\/h4><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div>\r\n<\/div><\/div>\r\n<hr \/>\r\n<div class=\"row\"><div class=\"col-xs-12\"><h4><strong><em>R\u00e9sultats<\/em><\/strong><\/h4><p>Gr\u00e2ce \u00e0 la solution web-to-store et \u00e0 l\u2019int\u00e9gration de donn\u00e9es temps-r\u00e9el propos\u00e9es par ADventori, une seule matrice par format suffit pour g\u00e9n\u00e9rer plusieurs milliers de d\u00e9clinaisons de vid\u00e9os et banni\u00e8res adapt\u00e9es \u00e0 la situation de chaque utilisateur et au calendrier des \u00e9v\u00e9nements, et ce, en temps-r\u00e9el.<\/p><p><em>\u00ab\u00a0Afin de soutenir notre promesse de marque, nos \u00e9tablissements organisent diff\u00e9rentes animations dans toute la France. Certains \u00e9v\u00e8nements sont certes nationaux, mais la plupart des animations sont d\u00e9finies localement. Jusqu\u2019alors nous ne pouvions pas communiquer sp\u00e9cifiquement sur chaque \u00e9v\u00e8nement dans nos campagnes m\u00e9dia nationales. La technologie nous permet aujourd\u2019hui de promouvoir tous nos \u00e9v\u00e8nements, de fa\u00e7on pertinente pour nos clients, et de soutenir chaque \u00e9tablissement de fa\u00e7on sp\u00e9cifique, <\/em>souligne <strong>Ga\u00eblle Vial-Paquet, Chef de Groupe Campanile<\/strong><em>. Tout en rationalisant la production cr\u00e9ative, ce dispositif nous apporte une vision unifi\u00e9e des KPIs que nous nous sommes fix\u00e9s.\u00a0\u00bb<\/em><\/p><p>Au-del\u00e0 des enjeux de performance, cette campagne permet d\u2019asseoir la promesse de la marque tourn\u00e9e autour de la convivialit\u00e9.<\/p><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><br \/>\r\n\r\n<div class=\"row\"><div class=\"col-md-6\"><p style=\"text-align: center;\"><a href=\"\/?cat_ID=27\"><button class=\"btn btn-primary\">Tous nos cas clients<\/button><\/a><\/p><\/div><div class=\"col-md-6\"><p style=\"text-align: center;\"><a href=\"\/?cat_ID=6\"><button class=\"btn btn-primary\">Toutes nos campagnes<\/button><\/a><\/p><\/div><\/div><br \/><br \/>\r\n","protected":false},"excerpt":{"rendered":"\n<p>Campanile a fait appel au dispositif DCO d\u2019ADventori pour communiquer sa promesse de marque. La campagne, cross-device et multi-formats, est pilot\u00e9e par Mediabrands afin de promouvoir les animations organis\u00e9es dans les \u00e9tablissements Campanile \u00e0 proximit\u00e9 de l\u2019internaute et la restauration.<\/p>\n","protected":false},"author":4,"featured_media":19751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[124,162,163,164,165,178,179,181,198,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas Client - Campagne DCO Campanile - Web-to-Store | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Campanile a optimis\u00e9 sa campagne d\u2019acquisition web-to-store cross-device et multi-formats gr\u00e2ce \u00e0 la technologie DCO d&#039;ADventori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/cas-clients\/campanile-louvres-hotel-group\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas Client - Campagne DCO Campanile - Web-to-Store | ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Campanile a optimis\u00e9 sa campagne d\u2019acquisition web-to-store cross-device et multi-formats gr\u00e2ce \u00e0 la technologie DCO d&#039;ADventori.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/cas-clients\/campanile-louvres-hotel-group\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-12T16:11:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-18T14:35:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/campanile_featured_image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/campanile_featured_image-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/cas-clients\/campanile-louvres-hotel-group\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/campanile_featured_image-1.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/campanile_featured_image-1.png\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/cas-clients\/campanile-louvres-hotel-group\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/cas-clients\/campanile-louvres-hotel-group\/\",\"name\":\"Cas Client - 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