{"id":1886,"date":"2016-04-01T16:56:35","date_gmt":"2016-04-01T14:56:35","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=1886"},"modified":"2018-02-05T17:39:07","modified_gmt":"2018-02-05T16:39:07","slug":"la-creation-levier-de-performance","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/","title":{"rendered":"LA CR\u00c9ATION, LEVIER DE PERFORMANCE"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-8\"><h3>CR\u00c9ATIVIT\u00c9 ET PERFORMANCE<\/h3><p>Dans le digital, le choix de la cr\u00e9ation a une importance ind\u00e9niable, car c\u2019est de cette cr\u00e9ation que d\u00e9pendra en grande partie la performance de campagne.<\/p><p>Respecter l\u2019image de la marque, \u00eatre impactant, apporter des informations pertinentes, proposer un message personnalis\u00e9\u2026 La qualit\u00e9 d\u2019une publicit\u00e9 d\u00e9pend de diff\u00e9rents \u00e9l\u00e9ments.<\/p><p>&nbsp;<\/p><h3>LA PERTINENCE DU MESSAGE : UN CRIT\u00c8RE D\u00c9TERMINANT<\/h3><p>ADventori, expert\u00a0de la publicit\u00e9 data-driven, permet de\u00a0personnaliser et d\u2019adapter la publicit\u00e9 \u00e0 chaque internaute, tout en respectant la charte de la marque. La richesse et la pertinence du message d\u00e9pendent des sc\u00e9narios \u00e9tablis par l\u2019annonceur ainsi que des donn\u00e9es utilis\u00e9es pour les d\u00e9terminer (Donn\u00e9es R\u00e9elles, Annonceur, Editeur ou de l\u2019internaute).<\/p><p>Pour imager l\u2019influence de la cr\u00e9ation sur les performances de campagne, ADventori a lanc\u00e9 une infographie sur les r\u00e9sultats des campagnes utilisant sa technologie, et ce dans des secteurs aussi vari\u00e9s que le tourisme, l\u2019automobile, l\u2019assurance ou la grande distribution.<\/p><h3><\/h3><h3 style=\"text-align: center;\"><button class=\"btn btn-primary\"><a href=\"https:\/\/v4.adventori.com\/media\/Adventori_Infographie_La_Creation_est_un_levier_de_performance_201511.jpg\" target=\"_blank\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">T\u00e9l\u00e9charger\u00a0l&rsquo;Infographie<\/a><\/button><\/h3><\/div><div class=\"col-sm-4\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg\" alt=\"creationlevierperformance\" width=\"566\" height=\"566\" class=\"alignnone size-full wp-image-3667\" \/><\/p><\/div><\/div><br \/>\r\n\r\n\r\n\r\n<div class=\"row\"><\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment la cr\u00e9ativit\u00e9 et la pertinence du message m\u00e8nent \u00e0 une meilleure performance<\/p>\n","protected":false},"author":4,"featured_media":3667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographie : La cr\u00e9ation, levier de performance | ADventori<\/title>\n<meta name=\"description\" content=\"T\u00e9l\u00e9chargez notre infographie &quot;La cr\u00e9ation, un levier de performance&quot; et d\u00e9couvrez les r\u00e9sultats de nos campagnes data-driven. Nos analyses sont pour vous !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographie : La cr\u00e9ation, levier de performance | ADventori\" \/>\n<meta property=\"og:description\" content=\"T\u00e9l\u00e9chargez notre infographie &quot;La cr\u00e9ation, un levier de performance&quot; et d\u00e9couvrez les r\u00e9sultats de nos campagnes data-driven. Nos analyses sont pour vous !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-01T14:56:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-05T16:39:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"566\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg\",\"width\":566,\"height\":566},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/\",\"name\":\"Infographie : La cr\u00e9ation, levier de performance | ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#primaryimage\"},\"datePublished\":\"2016-04-01T14:56:35+00:00\",\"dateModified\":\"2018-02-05T16:39:07+00:00\",\"description\":\"T\u00e9l\u00e9chargez notre infographie \\\"La cr\u00e9ation, un levier de performance\\\" et d\u00e9couvrez les r\u00e9sultats de nos campagnes data-driven. Nos analyses sont pour vous !\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LA CR\u00c9ATION, LEVIER DE PERFORMANCE\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\"},\"headline\":\"LA CR\u00c9ATION, LEVIER DE PERFORMANCE\",\"datePublished\":\"2016-04-01T14:56:35+00:00\",\"dateModified\":\"2018-02-05T16:39:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#webpage\"},\"wordCount\":188,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg\",\"articleSection\":[\"Infographie\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\",\"name\":\"Carole Ellouk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Infographie : La cr\u00e9ation, levier de performance | ADventori","description":"T\u00e9l\u00e9chargez notre infographie \"La cr\u00e9ation, un levier de performance\" et d\u00e9couvrez les r\u00e9sultats de nos campagnes data-driven. Nos analyses sont pour vous !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/","og_locale":"fr_FR","og_type":"article","og_title":"Infographie : La cr\u00e9ation, levier de performance | ADventori","og_description":"T\u00e9l\u00e9chargez notre infographie \"La cr\u00e9ation, un levier de performance\" et d\u00e9couvrez les r\u00e9sultats de nos campagnes data-driven. Nos analyses sont pour vous !","og_url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/","og_site_name":"ADventori","article_published_time":"2016-04-01T14:56:35+00:00","article_modified_time":"2018-02-05T16:39:07+00:00","og_image":[{"width":566,"height":566,"url":"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_image":"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Carole Ellouk","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg","contentUrl":"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg","width":566,"height":566},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/","name":"Infographie : La cr\u00e9ation, levier de performance | ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#primaryimage"},"datePublished":"2016-04-01T14:56:35+00:00","dateModified":"2018-02-05T16:39:07+00:00","description":"T\u00e9l\u00e9chargez notre infographie \"La cr\u00e9ation, un levier de performance\" et d\u00e9couvrez les r\u00e9sultats de nos campagnes data-driven. Nos analyses sont pour vous !","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"LA CR\u00c9ATION, LEVIER DE PERFORMANCE"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1"},"headline":"LA CR\u00c9ATION, LEVIER DE PERFORMANCE","datePublished":"2016-04-01T14:56:35+00:00","dateModified":"2018-02-05T16:39:07+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#webpage"},"wordCount":188,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/infographie\/la-creation-levier-de-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/creationlevierperformance.jpg","articleSection":["Infographie"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1","name":"Carole Ellouk"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/1886"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=1886"}],"version-history":[{"count":8,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/1886\/revisions"}],"predecessor-version":[{"id":19863,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/1886\/revisions\/19863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/3667"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=1886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=1886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=1886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}