{"id":1884,"date":"2016-04-01T16:42:26","date_gmt":"2016-04-01T14:42:26","guid":{"rendered":"https:\/\/v4.adventori.com\/fr\/?p=1884"},"modified":"2016-12-29T11:20:04","modified_gmt":"2016-12-29T10:20:04","slug":"store-locator-la-killer-app-du-web-marketing","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/store-locator-la-killer-app-du-web-marketing\/","title":{"rendered":"STORE LOCATOR, LA KILLER APP DU WEB MARKETING"},"content":{"rendered":"<h1>L\u2019ENJEU POUR LES ENSEIGNES AUJOURD\u2019HUI EST LE WEB-TO-STORE.<\/h1><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-8\"><p>&nbsp;<\/p><p>Bon nombre d\u2019\u00e9tudes aujourd\u2019hui nous le d\u00e9montre :<\/p><ul><li><strong>75%<\/strong> des consommateurs r\u00e9alisent une recherche sur internet avant d\u2019effectuer un achat,<\/li><li><strong>92% <\/strong>de ces achats sont r\u00e9alis\u00e9s en magasin,<\/li><li><strong>20% <\/strong>des requ\u00eates Google ont une finalit\u00e9 locale.<\/li><\/ul><p>Une solution semble \u00e9merger pour r\u00e9unir ces finalit\u00e9s : <b>le Store Locator<\/b>.<\/p><p>Pour faire la lumi\u00e8re sur ce sujet, clarifier ses enjeux et ses objectifs, ADventori a concentr\u00e9 ses analyses dans un livre blanc d\u00e9di\u00e9 : <i>\u00ab\u00a0Store Locator, la Killer App du Web marketing\u00a0\u00bb<\/i>.<\/p><p>Ce document explicite le r\u00f4le du Store Locator en fonction de plusieurs param\u00e8tres :<\/p><ul><li>le comportement des consommateurs dans leur processus d\u2019achat,<\/li><li>les strat\u00e9gies commerciales et marketing,<\/li><li>la visibilit\u00e9 de sa marque sur le net<\/li><\/ul><p>Ce document facilitera vos r\u00e9flexions web-to-store et vous aidera \u00e0 mieux articuler votre d\u00e9ploiement sur le sujet.<\/p><h4>Recevoir le Livre Blanc<\/h4><script type=\"text\/javascript\">var 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Elles sont indispensables pour traiter votre demande. Vous disposez d\u2019un droit d\u2019acc\u00e8s, de rectification, de limitation, d\u2019effacement, d\u2019opposition pour motif l\u00e9gitime, d\u2019un droit \u00e0 la portabilit\u00e9<br>de vos donn\u00e9es, du droit de d\u00e9finir des directives relatives au sort de vos donn\u00e9es \u00e0 caract\u00e8re personnel et, le cas \u00e9ch\u00e9ant, de retirer votre consentement<br>\u00e0 tout moment. Lire nos <a style=\"    color: #27ae60; text-decoration: none;\" href=\"\/fr\/avec-nous\/mentions-legales\/\">  Mentions L\u00e9gales<\/a>.<\/p><\/li><li id=\"field_4_7\"  class=\"gfield newsletterchoice field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_4_7\"><label class='gfield_label gfield_label_before_complex'  >Newsletter<\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_4_7'><li class='gchoice gchoice_4_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Je souhaite recevoir la newsletter d\u2019ADventori'  id='choice_4_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_4_7_1' id='label_4_7_1'>Je souhaite recevoir la newsletter d\u2019ADventori<\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_4_9\"  class=\"gfield field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_4_9\"><label 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