{"id":18809,"date":"2017-11-30T17:33:33","date_gmt":"2017-11-30T16:33:33","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=18809"},"modified":"2017-12-19T12:10:22","modified_gmt":"2017-12-19T11:10:22","slug":"pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/","title":{"rendered":"Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ?"},"content":{"rendered":"<p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-3\"><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png\" alt=\"\" width=\"2788\" height=\"570\" class=\"alignnone size-full wp-image-18810\" \/><\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><\/div><div class=\"col-md-7\"><p>&nbsp;<\/p><h3>Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ?<\/h3><p><span>\u00ab\u00a0L\u2019adserver est au display ce que le Tag Container est \u00e0 la data, la 1\u00e8re des briques \u00e0 d\u00e9ployer, indispensable au bon fonctionnement de vos campagnes et surtout \u00e0 leur optimisation.\u00a0\u00bb<\/span><\/p><p>&nbsp;<\/p><p>Mais qu&rsquo;apporte-t-il concr\u00e8tement \u00e0 l&rsquo;annonceur ? Quel int\u00e9r\u00eat pour lui de s&rsquo;\u00e9quiper d&rsquo;un first party adserver ?\u00a0<\/p><p>R\u00e9ponse dans cet article de Programmatique-Marketing.fr.<\/p><h4>\u00a0\u00a0<\/h4><h4 class=\"j-blog-header j-blog-headline\"><button class=\"btn btn-primary\"><a href=\"https:\/\/programmatique-marketing.fr\/2017\/11\/29\/pourquoi-adsever-na-pas-la-place-quil-merite-dans-le-programmatique\/\" target=\"_blank\" rel=\"noopener\">Voir sur le site<\/a><\/button>     <a href=\"https:\/\/v4.adventori.com\/media\/20171129-Programmatique-Marketing-Pourquoi-ladserver-na-pas-la-place-quil-m\u00e9rite.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn btn-primary active\">Voir la capture<\/button><\/a><\/h4><\/div><\/div><p>&nbsp;<\/p><div class=\"row\"><\/div><p>&nbsp;<\/p><p><span>\u00a0<a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ?\u00ab\u00a0L\u2019adserver est au display ce que le Tag Container est \u00e0 la data, la 1\u00e8re des briques \u00e0 d\u00e9ployer, indispensable au bon fonctionnement de vos campagnes et surtout \u00e0 leur optimisation.\u00a0\u00bb&nbsp;Mais qu&rsquo;apporte-t-il concr\u00e8tement \u00e0 l&rsquo;annonceur ? Quel int\u00e9r\u00eat pour lui de s&rsquo;\u00e9quiper d&rsquo;un first &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":18810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ? | ADventori<\/title>\n<meta name=\"description\" content=\"Qu&#039;apporte-t-il concr\u00e8tement \u00e0 l&#039;annonceur ? Quel int\u00e9r\u00eat pour lui de s&#039;\u00e9quiper d&#039;un first party adserver ?\u00a0R\u00e9ponse avec Programmatique-Marketing.fr\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ? | ADventori\" \/>\n<meta property=\"og:description\" content=\"Qu&#039;apporte-t-il concr\u00e8tement \u00e0 l&#039;annonceur ? Quel int\u00e9r\u00eat pour lui de s&#039;\u00e9quiper d&#039;un first party adserver ?\u00a0R\u00e9ponse avec Programmatique-Marketing.fr\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-30T16:33:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-19T11:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2788\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png\",\"width\":2788,\"height\":570},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/\",\"name\":\"Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ? | ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#primaryimage\"},\"datePublished\":\"2017-11-30T16:33:33+00:00\",\"dateModified\":\"2017-12-19T11:10:22+00:00\",\"description\":\"Qu'apporte-t-il concr\u00e8tement \u00e0 l'annonceur ? Quel int\u00e9r\u00eat pour lui de s'\u00e9quiper d'un first party adserver ?\u00a0R\u00e9ponse avec Programmatique-Marketing.fr\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\"},\"headline\":\"Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ?\",\"datePublished\":\"2017-11-30T16:33:33+00:00\",\"dateModified\":\"2017-12-19T11:10:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#webpage\"},\"wordCount\":104,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png\",\"articleSection\":[\"Ils parlent de nous dans la presse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\",\"name\":\"Carole Ellouk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ? | ADventori","description":"Qu'apporte-t-il concr\u00e8tement \u00e0 l'annonceur ? Quel int\u00e9r\u00eat pour lui de s'\u00e9quiper d'un first party adserver ?\u00a0R\u00e9ponse avec Programmatique-Marketing.fr","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ? | ADventori","og_description":"Qu'apporte-t-il concr\u00e8tement \u00e0 l'annonceur ? Quel int\u00e9r\u00eat pour lui de s'\u00e9quiper d'un first party adserver ?\u00a0R\u00e9ponse avec Programmatique-Marketing.fr","og_url":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/","og_site_name":"ADventori","article_published_time":"2017-11-30T16:33:33+00:00","article_modified_time":"2017-12-19T11:10:22+00:00","og_image":[{"width":2788,"height":570,"url":"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png","type":"image\/png"}],"twitter_card":"summary","twitter_image":"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Carole Ellouk"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png","contentUrl":"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png","width":2788,"height":570},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/","name":"Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ? | ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#primaryimage"},"datePublished":"2017-11-30T16:33:33+00:00","dateModified":"2017-12-19T11:10:22+00:00","description":"Qu'apporte-t-il concr\u00e8tement \u00e0 l'annonceur ? Quel int\u00e9r\u00eat pour lui de s'\u00e9quiper d'un first party adserver ?\u00a0R\u00e9ponse avec Programmatique-Marketing.fr","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ?"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1"},"headline":"Pourquoi l\u2019adserver n\u2019a pas la place qu\u2019il m\u00e9rite dans le Programmatique ?","datePublished":"2017-11-30T16:33:33+00:00","dateModified":"2017-12-19T11:10:22+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#webpage"},"wordCount":104,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/pourquoi-ladserver-na-pas-la-place-quil-merite-dans-le-programmatique\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/Programmatique-Marketing.png","articleSection":["Ils parlent de nous dans la presse"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1","name":"Carole Ellouk"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/18809"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=18809"}],"version-history":[{"count":3,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/18809\/revisions"}],"predecessor-version":[{"id":19301,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/18809\/revisions\/19301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/18810"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=18809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=18809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=18809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}