{"id":18385,"date":"2017-11-13T15:15:59","date_gmt":"2017-11-13T14:15:59","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=18385"},"modified":"2017-12-18T12:27:37","modified_gmt":"2017-12-18T11:27:37","slug":"publicite-digitale-reconcilier-performance-et-branding-par-frederic-courtin","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/publicite-digitale-reconcilier-performance-et-branding-par-frederic-courtin\/","title":{"rendered":"Publicit\u00e9 digitale : r\u00e9concilier performance et branding &#8211; Par Fr\u00e9d\u00e9ric Courtin"},"content":{"rendered":"<p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-3\"><p>&nbsp;<\/p><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Lengow-day-.jpg\" alt=\"\" width=\"667\" height=\"400\" class=\"alignnone size-full wp-image-16510\" \/><\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><\/div><div class=\"col-md-7\"><p>&nbsp;<\/p><h3>\u00ab\u00a0Publicit\u00e9 digitale : r\u00e9concilier performance et branding\u00a0\u00bb\u00a0<\/h3><p><span>Depuis 4 ans que nous travaillons avec des annonceurs, nous observons de nombreux e-commer\u00e7ants op\u00e9rer un pivot dans leurs strat\u00e9gies de communication : pilot\u00e9es d\u2019ordinaire par la performance, de plus en plus fr\u00e9quentes sont les campagnes publicitaires motiv\u00e9es par des objectifs branding. Traditionnellement associ\u00e9e \u00e0 la communication et aux acteurs du off-line, leur image de marque gagne aujourd\u2019hui en importance.<\/span><\/p><p>R\u00e9concilier performance et branding ? C&rsquo;est possible !\u00a0D\u00e9couvrez la tribune de Fr\u00e9d\u00e9ric Courtin, Sales Director France chez ADventori, publi\u00e9e sur le blog de Lengow !<\/p><p>&nbsp;<\/p><h4><\/h4><h4 class=\"j-blog-header j-blog-headline\"><button class=\"btn btn-primary\"><a href=\"https:\/\/blog.lengow.com\/fr\/bonnes-pratiques\/publicite-digitale\/\" target=\"_blank\" rel=\"noopener\">Voir sur le site<\/a><\/button>\u00a0\u00a0<a href=\"https:\/\/v4.adventori.com\/media\/20171031-Blog-Lengow-Publicit\u00e9-digitale-r\u00e9concilier-performance-et-branding.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn btn-primary\">Voir la capture<\/button><\/a><\/h4><h4><\/h4><\/div><p>&nbsp;<\/p><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><p><span>\u00a0<a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u00ab\u00a0Publicit\u00e9 digitale : r\u00e9concilier performance et branding\u00a0\u00bb\u00a0Depuis 4 ans que nous travaillons avec des annonceurs, nous observons de nombreux e-commer\u00e7ants op\u00e9rer un pivot dans leurs strat\u00e9gies de communication : pilot\u00e9es d\u2019ordinaire par la performance, de plus en plus fr\u00e9quentes sont les campagnes publicitaires motiv\u00e9es par des objectifs branding. Traditionnellement associ\u00e9e \u00e0 la communication et aux &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/publicite-digitale-reconcilier-performance-et-branding-par-frederic-courtin\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":16513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicit\u00e9 digitale : r\u00e9concilier performance et branding - Par Fr\u00e9d\u00e9ric Courtin | ADventori<\/title>\n<meta name=\"description\" content=\"R\u00e9concilier performance et branding ? 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