{"id":18266,"date":"2017-11-07T12:06:26","date_gmt":"2017-11-07T11:06:26","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=18266"},"modified":"2017-11-09T16:51:04","modified_gmt":"2017-11-09T15:51:04","slug":"adventori-au-strategies-programmatic-day-2017","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-strategies-programmatic-day-2017\/","title":{"rendered":"ADventori au Strat\u00e9gies Programmatic Day 2017"},"content":{"rendered":"<div class=\"row\"><div class=\"col-xs-2\"><p style=\"text-align: center;\">\u00a0\u00a0<\/p><\/div><div class=\"col-xs-8\"><h2 style=\"text-align: center;\">STRATEGIES PROGRAMMATIC DAY 2017<\/h2><h3 style=\"text-align: center;\">Le Programmatique : face aux menaces, le march\u00e9 s&rsquo;organise<\/h3><p>&nbsp;<\/p><p style=\"text-align: center;\">Apr\u00e8s plusieurs ann\u00e9es de tests tous azimuts, les acteurs du programmatique se r\u00e9organisent pour mieux r\u00e9pondre aux besoins et contraintes du march\u00e9. Est-ce la fin d\u2019un syst\u00e8me ? Le programmatique est-il devenu plus r\u00e9fl\u00e9chi et plus mature ? Quelles sont les cons\u00e9quences sur les organisations internes ?<\/p><\/div><div class=\"col-xs-2\"><p>&nbsp;<\/p><\/div><\/div><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-2\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-8\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Programmatic-Day1.jpg\" alt=\"\" width=\"480\" height=\"319\" class=\"size-full wp-image-4046 aligncenter\" \/><\/p><\/div><div class=\"col-xs-2\"><p>&nbsp;<\/p><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-2\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-8\"><p style=\"text-align: center;\">Rendez-vous mercredi 15 novembre pour la 3e \u00e9dition du Strat\u00e9gies Programmatic Day, rendez-vous 100% programmatique. Une journ\u00e9e de tables rondes d&rsquo;experts, de keynotes sp\u00e9ciales \u00ab\u00a0tendances du march\u00e9\u00a0\u00bb et de cas pratiques d&rsquo;annonceurs pour r\u00e9pondre \u00e0 cette question.\u00a0<\/p><p style=\"text-align: center;\"><strong>Pierre-Antoine Durgeat\u00a0<\/strong>\u2013\u00a0CEO et fondateur d\u2019<strong>ADventori<\/strong>, interviendra\u00a0aux c\u00f4t\u00e9s de Barbara Guerin, Director of Ecommerce and Digital Marketing chez Pierre &amp; Vacances Center Parcs. Ensemble, ils vous pr\u00e9senteront la strat\u00e9gie programmatique mise en place par PVCP avec la technologie DCO d\u2019ADventori.<\/p><\/div><div class=\"col-xs-2\"><p>&nbsp;<\/p><\/div><\/div><div class=\"row\"><div class=\"col-xs-12\" style=\"text-align: center;\"><p>&nbsp;<\/p><p><strong>Rendez-vous le 15 novembre prochain \u00e0 11h30<\/strong><\/p><p><strong>Plus d&rsquo;informations\u00a0<a href=\"http:\/\/www.programmaticday.fr\/\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.agencemediadelannee.fr\/', 'ici']);\" target=\"_blank\" class=\"external external_icon\" rel=\"nofollow noopener\">ici<\/a><\/strong><\/p><\/div><div class=\"col-xs-12\"><p style=\"text-align: center;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/p><p>&nbsp;<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0STRATEGIES PROGRAMMATIC DAY 2017Le Programmatique : face aux menaces, le march\u00e9 s&rsquo;organise&nbsp;Apr\u00e8s plusieurs ann\u00e9es de tests tous azimuts, les acteurs du programmatique se r\u00e9organisent pour mieux r\u00e9pondre aux besoins et contraintes du march\u00e9. Est-ce la fin d\u2019un syst\u00e8me ? Le programmatique est-il devenu plus r\u00e9fl\u00e9chi et plus mature ? Quelles sont les cons\u00e9quences sur les &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-strategies-programmatic-day-2017\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":4875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADventori au Strat\u00e9gies Programmatic Day 2017 - Adventori<\/title>\n<meta name=\"description\" content=\"Rendez vous le 15 novembre pour le Strat\u00e9gies Programmatic Day 2017. 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Le programmatique : face aux menaces, le march\u00e9 s&#039;organise !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-strategies-programmatic-day-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-07T11:06:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-09T15:51:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/strategies_programmatic_day_2017.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/LOGO-STRATEGIES-PROGRAMMATIC.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-strategies-programmatic-day-2017\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/strategies_programmatic_day_2017.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/strategies_programmatic_day_2017.png\",\"width\":600,\"height\":372},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-strategies-programmatic-day-2017\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-strategies-programmatic-day-2017\/\",\"name\":\"ADventori au Strat\u00e9gies Programmatic Day 2017 - Adventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-strategies-programmatic-day-2017\/#primaryimage\"},\"datePublished\":\"2017-11-07T11:06:26+00:00\",\"dateModified\":\"2017-11-09T15:51:04+00:00\",\"description\":\"Rendez vous le 15 novembre pour le Strat\u00e9gies Programmatic Day 2017. 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