{"id":18144,"date":"2017-10-15T16:00:27","date_gmt":"2017-10-15T14:00:27","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=18144"},"modified":"2017-12-12T12:27:09","modified_gmt":"2017-12-12T11:27:09","slug":"lafourchette","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/lafourchette\/","title":{"rendered":"LaFourchette"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\">\r\n<h4><strong>Objectif<\/strong><\/h4>\r\n<p>Campagnes de branding et de retargeting pour La Fourchette et Insider, le service premium de la marque.<\/p>\r\n\r\n<h4><strong>Sc\u00e9nario<\/strong><\/h4>\r\n<strong>Branding<\/strong>\r\n<p>Affichage al\u00e9atoire de diff\u00e9rents messages La Fourchette et Insider, adapt\u00e9s \u00e0 la g\u00e9olocalisation de l\u2019internaute.<\/p>\r\n\r\n<strong>Retargeting<\/strong>\r\n<p>En fonction de la navigation de l\u2019internaute :\r\n<\/p><ul><li>Adaptation \u00e0 l\u2019identit\u00e9 graphique de La Fourchette ou d\u2019Insider.<\/li>\r\n<li>Reprise des restaurants visit\u00e9s, leurs adresses et leurs notes<\/li><\/ul>\r\n\r\n<h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4>\r\n<ul><li>G\u00e9olocalisation<\/li>\r\n<li>Historique de navigation<\/li>\r\n<li>Restaurants et leurs adresses<\/li>\r\n<li>Notes des restaurants<\/li><\/ul><\/div>\r\n\r\n<div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\">\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Ocebo.png\" alt=\"\" width=\"134\" height=\"55\" class=\"wp-image-8015 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/la-fourchette.png\" alt=\"\" width=\"244\" height=\"78\" class=\"wp-image-18145 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/RadiumOne-300x74.png\" alt=\"\" width=\"138\" height=\"34\" class=\"wp-image-10820 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/RadiumOne-300x74.png 300w, https:\/\/v4.adventori.com\/media\/RadiumOne-150x37.png 150w, https:\/\/v4.adventori.com\/media\/RadiumOne.png 500w\" sizes=\"(max-width: 138px) 100vw, 138px\" \/><\/p><\/div><div class=\"col-xs-6\">\r\n\r\n<p>&nbsp;<\/p><\/div><\/div><\/div><\/div>\r\n\r\n<hr \/><div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p><div class=\"row\">\r\n<div class=\"col-md-6\">\r\n<h4 style=\"text-align: center;\"><em>Branding &#8211; Lyon<\/em><\/h4>\r\n<div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-18144-1\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/31102017_Insider_300x600_Branding_Lyon.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/31102017_Insider_300x600_Branding_Lyon.mp4\">https:\/\/v4.adventori.com\/media\/31102017_Insider_300x600_Branding_Lyon.mp4<\/a><\/video><\/div><\/div>\r\n<div class=\"col-md-6\">\r\n<h4 style=\"text-align: center;\"><em>Retargeting<\/em><\/h4>\r\n<div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-18144-2\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/31102017_Insider_300x250_Retargeting_Paris.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/31102017_Insider_300x250_Retargeting_Paris.mp4\">https:\/\/v4.adventori.com\/media\/31102017_Insider_300x250_Retargeting_Paris.mp4<\/a><\/video><\/div><p>&nbsp;<\/p>\r\n\r\n<div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-18144-3\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/31102017_Insider_300x250_Retargeting_bordeaux.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/31102017_Insider_300x250_Retargeting_bordeaux.mp4\">https:\/\/v4.adventori.com\/media\/31102017_Insider_300x250_Retargeting_bordeaux.mp4<\/a><\/video><\/div><\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"row\"><div class=\"col-xs-12\">\r\n<h3 style=\"text-align: center;\"><em>Habillages dynamiques<\/em><\/h3>\r\n<h4 style=\"text-align: center;\"><em>Insider \u00e0 Paris<\/em><\/h4>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/31102017_insider_challenge_habillage.png\" alt=\"\" style=\"border: solid black 1px;\" width=\"3946\" height=\"1886\" class=\"alignnone size-full wp-image-18176\" \/><\/p><p>&nbsp;<\/p><\/div>\r\n\r\n<div class=\"col-xs-12\">\r\n<h4 style=\"text-align: center;\">\r\n<\/h4><p>&nbsp;<\/p><h4 style=\"text-align: center;\">\r\n<em>LaFourchette \u00e0 Bordeaux<\/em><\/h4>\r\n<p>\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/31102017_insider_europe1_habillage_2.png\" alt=\"\" style=\"border: solid black 1px;\" width=\"3842\" height=\"1850\" class=\"alignnone wp-image-18193 size-full\" \/><\/p><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectif Campagnes de branding et de retargeting pour La Fourchette et Insider, le service premium de la marque. Sc\u00e9nario Branding Affichage al\u00e9atoire de diff\u00e9rents messages La Fourchette et Insider, adapt\u00e9s \u00e0 la g\u00e9olocalisation de l\u2019internaute. Retargeting En fonction de la navigation de l\u2019internaute : Adaptation \u00e0 l\u2019identit\u00e9 graphique de La Fourchette ou d\u2019Insider. Reprise des &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/lafourchette\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":18161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[134,141,162,165,178,179,180,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LaFourchette &amp; Insider - Branding et Retargeting DCO - ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne branding et retargeting LaFourchette-Insider et comment la technologie DCO est utilis\u00e9e pour afficher le message le plus pertinent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/lafourchette\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LaFourchette &amp; Insider - Branding et Retargeting DCO - ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la campagne branding et retargeting LaFourchette-Insider et comment la technologie DCO est utilis\u00e9e pour afficher le message le plus pertinent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/lafourchette\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-15T14:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-12T11:27:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/la_fourchette_featured_image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/la_fourchette_featured_image.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/lafourchette\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/la_fourchette_featured_image.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/la_fourchette_featured_image.png\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/lafourchette\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/lafourchette\/\",\"name\":\"LaFourchette & Insider - 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