{"id":17454,"date":"2017-10-06T16:18:12","date_gmt":"2017-10-06T14:18:12","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=17454"},"modified":"2017-10-06T16:33:44","modified_gmt":"2017-10-06T14:33:44","slug":"adventori-au-social-media-club","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-social-media-club\/","title":{"rendered":"ADventori au Social Media Club"},"content":{"rendered":"<div class=\"row\"><div class=\"col-xs-2\"><p style=\"text-align: center;\">\u00a0\u00a0<\/p><\/div><div class=\"col-xs-8\"><h3 style=\"text-align: center;\">Data is the new creativity &#8211; avec Pierre-Antoine Durgeat :<\/h3><p>&nbsp;<\/p><p style=\"text-align: center;\"><strong>Pierre-Antoine Durgeat, CEO et Fondateur d&rsquo;ADventori, interviendra lors de la conf\u00e9rence \u00ab\u00a0Data is the new creativity\u00a0\u00bb organis\u00e9e par le Social Media Club le 11 Octobre prochain.\u00a0<\/strong>L&rsquo;occasion de s&rsquo;interroger sur l&rsquo;importance de la donn\u00e9e dans le processus cr\u00e9atif :\u00a0<span>A quel niveau intervient la data ? Le recours \u00e0 ces donn\u00e9es rel\u00e8ve-t-il de la post-rationalisation du planning strat\u00e9gique ou de l\u2019aide \u00e0 la prise \u00e0 la d\u00e9cision ? Comment int\u00e9grer les donn\u00e9es dans les processus cr\u00e9atifs ? Comment concilier une productivit\u00e9 accrue tout en pr\u00e9servant l\u2019intuition n\u00e9cessaire \u00e0 la cr\u00e9ation ?<\/span><\/p><p>&nbsp;<\/p><p style=\"text-align: center;\"><strong>R\u00e9ponse le 11 octobre prochain \u00e0 19h30 chez Digimind, en compagnie d&rsquo;Aur\u00e9lien Ripoche &#8211; Directeur G\u00e9n\u00e9ral Ajoint chez Initiative, IPG Mediabrands, et Basile Viault &#8211; Chief data officer chez TBWA\/Paris.<\/strong><\/p><\/div><div class=\"col-xs-2\"><p>&nbsp;<\/p><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Image-article-site-.jpg\" alt=\"\" width=\"759\" height=\"403\" class=\"wp-image-17455 aligncenter\" \/><\/p><div class=\"row\"><div class=\"col-xs-12\" style=\"text-align: center;\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-12\"><p style=\"text-align: center;\"><strong>Inscriptions et informations\u00a0<a href=\"https:\/\/socialmediaclub.fr\/events\/data-driven-companies-du-predictif-a-la-post-rationnalisation-du-planning-strategique-2\/\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.agencemediadelannee.fr\/', 'ici']);\" target=\"_blank\" class=\"external external_icon\" rel=\"nofollow noopener\">ici<\/a><\/strong><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><\/p><p>&nbsp;<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0Data is the new creativity &#8211; avec Pierre-Antoine Durgeat :&nbsp;Pierre-Antoine Durgeat, CEO et Fondateur d&rsquo;ADventori, interviendra lors de la conf\u00e9rence \u00ab\u00a0Data is the new creativity\u00a0\u00bb organis\u00e9e par le Social Media Club le 11 Octobre prochain.\u00a0L&rsquo;occasion de s&rsquo;interroger sur l&rsquo;importance de la donn\u00e9e dans le processus cr\u00e9atif :\u00a0A quel niveau intervient la data ? Le recours &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/interventions-et-conferences\/adventori-au-social-media-club\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":17462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ADventori au Social Media Club | ADventori<\/title>\n<meta name=\"description\" content=\"Pierre-Antoine Durgeat, CEO ADventori, interviendra lors de la conf\u00e9rence &quot;Data is the new creativity&quot; organis\u00e9e par le Social Media Club le 11 Octobre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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