{"id":16655,"date":"2017-09-14T11:40:34","date_gmt":"2017-09-14T09:40:34","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=16655"},"modified":"2018-01-05T11:00:10","modified_gmt":"2018-01-05T10:00:10","slug":"publicite-et-dmp","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/","title":{"rendered":"Publicit\u00e9 digitale et DMP : Try before you buy"},"content":{"rendered":"<h2>PUBLICIT\u00c9 ET DMP : LES NOUVEAUX VRAIS ENJEUX<\/h2><h2>\r\n<\/h2><div class=\"row\"><div class=\"col-md-8\">\r\n<p>ADventori collabore avec les annonceurs sur l\u2019exploitation de la connaissance client issue de leur DMP et de leur CRM. Gr\u00e2ce \u00e0 cette relation, 3 constats ont \u00e9t\u00e9 \u00e9tablis\u00a0:<\/p>\r\n<ol>\r\n<li>Les objectifs de personnalisation et de mesure 1 to 1 sont des top priorit\u00e9s<\/li><li>L\u2019organisation des annonceurs n\u2019est pas toujours adapt\u00e9e \u00e0 la gestion des campagnes bas\u00e9es sur la connaissance client<\/li><li>La DMP est un sujet pr\u00e9occupant pour les annonceurs<\/li>\r\n<\/ol>\r\n<br \/>\r\n<p>L\u2019objet de ce document est de montrer qu\u2019il est possible\u00a0:<\/p><ul><li>D\u2019exploiter la connaissance client en campagne digitale avant la mise en place d\u2019un DMP<\/li><li>De tester les besoins afin de mieux d\u00e9finir les r\u00f4les de la DMP et de son ROI<\/li><li>De dimensionner l\u2019organisation interne afin d\u2019accueillir cet outil et l\u2019exploiter imm\u00e9diatement.<\/li><\/ul>\r\n<p>&nbsp;<\/p>\r\n\r\n<h3>Recevez notre Livre Blanc<\/h3><h4><script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==n?t.apply(null,r):r[0]=t.apply(null,r)})),\"filter\"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});<\/script>\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_30' >\n                        <div class='gform_heading'>\n                            <span class='gform_description'>Pour recevoir le livre blanc par mail, veuillez remplir le formulaire suivant.<\/span>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_30'  action='\/fr\/wp-json\/wp\/v2\/posts\/16655' >\n                        <div class='gform_body gform-body'><ul id='gform_fields_30' class='gform_fields top_label form_sublabel_below description_below'><li id=\"field_30_3\"  class=\"gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_30_3\"><label class='gfield_label' for='input_30_3' >Pr\u00e9nom<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_30_3' type='text' value='' class='large'    placeholder='Pr\u00e9nom' aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_30_2\"  class=\"gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_30_2\"><label class='gfield_label' for='input_30_2' >Nom<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_30_2' type='text' value='' class='large'    placeholder='Nom' aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_30_1\"  class=\"gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_30_1\"><label class='gfield_label' for='input_30_1' >Soci\u00e9t\u00e9<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_30_1' type='text' value='' class='large'    placeholder='Soci\u00e9t\u00e9' aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_30_5\"  class=\"gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_30_5\"><label class='gfield_label' for='input_30_5' >Fonction<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_30_5' type='text' value='' class='large'    placeholder='Fonction' aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_30_6\"  class=\"gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_30_6\"><label class='gfield_label' for='input_30_6' >Pays<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_30_6' type='text' value='' class='large'    placeholder='Pays' aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/li><li id=\"field_30_4\"  class=\"gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_30_4\"><label class='gfield_label' for='input_30_4' >Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_30_4' type='text' value='' class='large'   placeholder='Email' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_30_8\"  class=\"gfield gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_30_8\"><p style=\"\n    font-family: Hind,sans-serif;\n    font-size: 10px;\">Toutes les informations collect\u00e9es dans le pr\u00e9sent formulaire sont enregistr\u00e9es par ADventori, responsable du traitement. Elles sont indispensables pour traiter votre demande. Vous disposez d\u2019un droit d\u2019acc\u00e8s, de rectification, de limitation, d\u2019effacement, d\u2019opposition pour motif l\u00e9gitime, d\u2019un droit \u00e0 la portabilit\u00e9<br>de vos donn\u00e9es, du droit de d\u00e9finir des directives relatives au sort de vos donn\u00e9es \u00e0 caract\u00e8re personnel et, le cas \u00e9ch\u00e9ant, de retirer votre consentement<br>\u00e0 tout moment. Lire nos <a style=\"    color: #27ae60; text-decoration: none;\" href=\"\/fr\/avec-nous\/mentions-legales\/\">  Mentions L\u00e9gales<\/a>.<\/p><\/li><li id=\"field_30_7\"  class=\"gfield newsletterchoice field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_30_7\"><label class='gfield_label gfield_label_before_complex'  >Newsletter<\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_30_7'><li class='gchoice gchoice_30_7_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_7.1' type='checkbox'  value='Je souhaite recevoir la newsletter d\u2019ADventori'  id='choice_30_7_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_30_7_1' id='label_30_7_1'>Je souhaite recevoir la newsletter d\u2019ADventori<\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><\/li><li id=\"field_30_9\"  class=\"gfield field_sublabel_below field_description_below gfield_visibility_visible\"  data-js-reload=\"field_30_9\"><label class='gfield_label' for='input_30_9' >Luttons contre les robots<\/label><div class=\"ginput_container\"><div class=\"g-recaptcha\" data-sitekey=\"6LdRK-QUAAAAAEVQISnX0S9z1l6PqT6azXtM8mvS\" data-theme=\"light\"><\/div><\/div><\/li><\/ul><\/div>\n        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_30' class='gform_button button' value='Recevoir le livre blanc'  onclick='if(window[\"gf_submitting_30\"]){return false;}  window[\"gf_submitting_30\"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_30\"]){return false;} window[\"gf_submitting_30\"]=true;  jQuery(\"#gform_30\").trigger(\"submit\",[true]); }' \/> \n            <input type='hidden' class='gform_hidden' name='is_submit_30' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='30' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_30' value='WyJbXSIsImVkNWI2ODdmN2JhNmQzM2JlNmY4MGVhYjU0YmRiOWMwIl0=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_target_page_number_30' id='gform_target_page_number_30' value='0' \/>\n            <input type='hidden' class='gform_hidden' name='gform_source_page_number_30' id='gform_source_page_number_30' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><\/h4><p><strong>Attention, si vous ne recevez pas notre livre blanc, c&rsquo;est qu&rsquo;il est peut-\u00eatre dans vos spams.<\/strong><\/p><\/div><div class=\"col-md-4\"><p><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/featured_image_white_paper_FR.png\" alt=\"\" width=\"220\" height=\"300\" class=\"active aligncenter wp-image-16747 size-full\" title=\"livre-blanc-crm-dmp\" \/><\/p><p>&nbsp;<\/p><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Les donn\u00e9es CRM et DMP sont la cl\u00e9 de la personnalisation publicitaire. D\u00e9couvrez comment optimiser leur utilisation.<\/p>\n","protected":false},"author":4,"featured_media":16646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Livre Blanc] Publicit\u00e9 digitale et DMP : try before you buy - ADventori<\/title>\n<meta name=\"description\" content=\"Les donn\u00e9es CRM et DMP sont la cl\u00e9 de la personnalisation publicitaire. T\u00e9l\u00e9chargez notre Livre Blanc et d\u00e9couvrez comment optimiser leur utilisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Livre Blanc] Publicit\u00e9 digitale et DMP : try before you buy - ADventori\" \/>\n<meta property=\"og:description\" content=\"Les donn\u00e9es CRM et DMP sont la cl\u00e9 de la personnalisation publicitaire. T\u00e9l\u00e9chargez notre Livre Blanc et d\u00e9couvrez comment optimiser leur utilisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-14T09:40:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-05T10:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/featured_image_white_paper_EN-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"220\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/featured_image_white_paper_EN-1.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/featured_image_white_paper_EN-1.png\",\"width\":220,\"height\":300},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/\",\"name\":\"[Livre Blanc] Publicit\u00e9 digitale et DMP : try before you buy - ADventori\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#primaryimage\"},\"datePublished\":\"2017-09-14T09:40:34+00:00\",\"dateModified\":\"2018-01-05T10:00:10+00:00\",\"description\":\"Les donn\u00e9es CRM et DMP sont la cl\u00e9 de la personnalisation publicitaire. T\u00e9l\u00e9chargez notre Livre Blanc et d\u00e9couvrez comment optimiser leur utilisation.\",\"breadcrumb\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/v4.adventori.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publicit\u00e9 digitale et DMP : Try before you buy\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#webpage\"},\"author\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\"},\"headline\":\"Publicit\u00e9 digitale et DMP : Try before you buy\",\"datePublished\":\"2017-09-14T09:40:34+00:00\",\"dateModified\":\"2018-01-05T10:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#webpage\"},\"wordCount\":174,\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/v4.adventori.com\/media\/featured_image_white_paper_EN-1.png\",\"articleSection\":[\"Livre Blanc\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1\",\"name\":\"Carole Ellouk\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Livre Blanc] Publicit\u00e9 digitale et DMP : try before you buy - ADventori","description":"Les donn\u00e9es CRM et DMP sont la cl\u00e9 de la personnalisation publicitaire. T\u00e9l\u00e9chargez notre Livre Blanc et d\u00e9couvrez comment optimiser leur utilisation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/","og_locale":"fr_FR","og_type":"article","og_title":"[Livre Blanc] Publicit\u00e9 digitale et DMP : try before you buy - ADventori","og_description":"Les donn\u00e9es CRM et DMP sont la cl\u00e9 de la personnalisation publicitaire. T\u00e9l\u00e9chargez notre Livre Blanc et d\u00e9couvrez comment optimiser leur utilisation.","og_url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/","og_site_name":"ADventori","article_published_time":"2017-09-14T09:40:34+00:00","article_modified_time":"2018-01-05T10:00:10+00:00","og_image":[{"width":220,"height":300,"url":"https:\/\/v4.adventori.com\/media\/featured_image_white_paper_EN-1.png","type":"image\/png"}],"twitter_card":"summary","twitter_creator":"@adventori","twitter_site":"@adventori","twitter_misc":{"Written by":"Carole Ellouk","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/v4.adventori.com\/#organization","name":"ADventori","url":"https:\/\/v4.adventori.com\/","sameAs":["https:\/\/twitter.com\/adventori"],"logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/","url":"\/media\/Large_Logo-ADventori_Couleur_2015.png","contentUrl":"\/media\/Large_Logo-ADventori_Couleur_2015.png","width":400,"height":133,"caption":"ADventori"},"image":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/v4.adventori.com\/#website","url":"https:\/\/v4.adventori.com\/","name":"ADventori","description":"LESS ADS, MORE EFFICIENT ADS","publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/v4.adventori.com\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#primaryimage","url":"https:\/\/v4.adventori.com\/media\/featured_image_white_paper_EN-1.png","contentUrl":"https:\/\/v4.adventori.com\/media\/featured_image_white_paper_EN-1.png","width":220,"height":300},{"@type":"WebPage","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#webpage","url":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/","name":"[Livre Blanc] Publicit\u00e9 digitale et DMP : try before you buy - ADventori","isPartOf":{"@id":"https:\/\/v4.adventori.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#primaryimage"},"datePublished":"2017-09-14T09:40:34+00:00","dateModified":"2018-01-05T10:00:10+00:00","description":"Les donn\u00e9es CRM et DMP sont la cl\u00e9 de la personnalisation publicitaire. T\u00e9l\u00e9chargez notre Livre Blanc et d\u00e9couvrez comment optimiser leur utilisation.","breadcrumb":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/v4.adventori.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Publicit\u00e9 digitale et DMP : Try before you buy"}]},{"@type":"Article","@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#article","isPartOf":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#webpage"},"author":{"@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1"},"headline":"Publicit\u00e9 digitale et DMP : Try before you buy","datePublished":"2017-09-14T09:40:34+00:00","dateModified":"2018-01-05T10:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#webpage"},"wordCount":174,"publisher":{"@id":"https:\/\/v4.adventori.com\/#organization"},"image":{"@id":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/idees-a-telecharger\/livre-blanc\/publicite-et-dmp\/#primaryimage"},"thumbnailUrl":"https:\/\/v4.adventori.com\/media\/featured_image_white_paper_EN-1.png","articleSection":["Livre Blanc"],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/v4.adventori.com\/#\/schema\/person\/b8bfffd5023d7e708864612abbe500e1","name":"Carole Ellouk"}]}},"_links":{"self":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/16655"}],"collection":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/comments?post=16655"}],"version-history":[{"count":16,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/16655\/revisions"}],"predecessor-version":[{"id":25869,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/posts\/16655\/revisions\/25869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media\/16646"}],"wp:attachment":[{"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/media?parent=16655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/categories?post=16655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v4.adventori.com\/fr\/wp-json\/wp\/v2\/tags?post=16655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}