{"id":16544,"date":"2017-09-11T10:41:58","date_gmt":"2017-09-11T08:41:58","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=16544"},"modified":"2018-02-12T10:15:34","modified_gmt":"2018-02-12T09:15:34","slug":"campanile","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/campanile\/","title":{"rendered":"Campanile"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectifs de campagne<\/strong><\/h4><p>Campagne de branding et d\u2019acquisition sur desktop, mobile, vid\u00e9o et habillage<\/p><h4><strong>Sc\u00e9nario<\/strong><\/h4><p>En fonction de la date, de l\u2019horaire et de la g\u00e9olocalisation de l\u2019internaute, les publicit\u00e9s affichent les restaurants ou les animations organis\u00e9es dans les \u00e9tablissements \u00e0 proximit\u00e9 :<\/p><ul><li>Sur desktop et mobile : une vid\u00e9o Vpaid compos\u00e9e d\u2019un \u00e9cran dynamique suivi d\u2019un spot publicitaire.<\/li><li>Sur mobile (in-app) : une banni\u00e8re dynamique qui au clic, propose un store locator sous forme d\u2019expand.<\/li><\/ul><p>Un habillage dynamique indiquant la m\u00e9t\u00e9o temps-r\u00e9el de l\u2019internaute vient compl\u00e9ter le dispositif.<\/p><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>G\u00e9olocalisation et m\u00e9t\u00e9o de l\u2019internaute<\/li><li>Liste des h\u00f4tels et restaurants Campanile<\/li><li>Calendrier des \u00e9v\u00e9nements<\/li><li>Date et heure<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/IPG_MB_MasterA_CMYK_highres-1.jpg\" alt=\"\" width=\"4252\" height=\"650\" class=\"size-full wp-image-16552 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/campanile-1.jpg\" alt=\"\" width=\"204\" height=\"68\" class=\"wp-image-16555 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p>\r\n<hr \/>\r\n<div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><i>Vid\u00e9o pr\u00e9sent\u00e9e \u00e0 un internaute se trouvant \u00e0 Marseille<\/i><\/h4><div style=\"width: 1136px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-16544-1\" width=\"1136\" height=\"650\" poster=\"https:\/\/v4.adventori.com\/media\/featured_video_1.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Marseille_AtelierCocktail1907.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Marseille_AtelierCocktail1907.mp4\">https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Marseille_AtelierCocktail1907.mp4<\/a><\/video><\/div><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><i>Vid\u00e9o pr\u00e9sent\u00e9e \u00e0 un internaute se trouvant \u00e0 Paris<\/i><\/h4><div style=\"width: 1136px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-16544-2\" width=\"1136\" height=\"650\" poster=\"https:\/\/v4.adventori.com\/media\/featured_image_video_DEF_campanile.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Paris_Batchata0607-1.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Paris_Batchata0607-1.mp4\">https:\/\/v4.adventori.com\/media\/201707_320x150_Campanile_Paris_Batchata0607-1.mp4<\/a><\/video><\/div><\/div><\/div><\/div><div class=\"col-xs-12\"><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><h4><\/h4><h4 style=\"text-align: center;\"><em>Habillage pr\u00e9sent\u00e9 \u00e0 un internaute se trouvant \u00e0 Strasbourg par temps de pluie<\/em><\/h4><h4><\/h4><h4><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/201707-Campanile-ADventori-Dispositif-Habillage-1.png\" alt=\"\" width=\"1051\" height=\"307\" class=\"wp-image-16558 aligncenter\" \/><\/h4>\r\n<p>&nbsp;<\/p><div class=\"row\"><\/div><\/div><div class=\"col-xs-12\"><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><h4 style=\"text-align: center;\"><em>Dispositif mobile pr\u00e9sent\u00e9 \u00e0 un mobinaute situ\u00e9 \u00e0 Paris : Mobile + Expand Store Lacator<\/em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/201707-Campanile-ADventori-Dispositif-Mobile-1.png\" alt=\"\" width=\"1686\" height=\"987\" class=\"alignnone size-full wp-image-16561\" \/><\/h4><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Objectifs de campagneCampagne de branding et d\u2019acquisition sur desktop, mobile, vid\u00e9o et habillageSc\u00e9narioEn fonction de la date, de l\u2019horaire et de la g\u00e9olocalisation de l\u2019internaute, les publicit\u00e9s affichent les restaurants ou les animations organis\u00e9es dans les \u00e9tablissements \u00e0 proximit\u00e9 :Sur desktop et mobile : une vid\u00e9o Vpaid compos\u00e9e d\u2019un \u00e9cran dynamique suivi d\u2019un spot publicitaire.Sur &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/campanile\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":16577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[199,124,162,163,164,165,178,179,181,198],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campanile | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne vid\u00e9p dynamique de Campanile, dont le message est adapt\u00e9 en fonciton de la g\u00e9olocalisation de l&#039;internaute\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/campanile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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