{"id":16213,"date":"2017-09-02T12:00:30","date_gmt":"2017-09-02T10:00:30","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=16213"},"modified":"2017-09-08T15:45:37","modified_gmt":"2017-09-08T13:45:37","slug":"heineken-0","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/heineken-0\/","title":{"rendered":"Heineken 0.0"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectifs<\/strong><\/h4><p>Campagne d\u2019acquisition visant \u00e0 promouvoir la nouvelle bi\u00e8re sans alcool : Heineken 0.0, en jouant sur le moment de la journ\u00e9e et le fait qu\u2019on peut la boire \u00e0 toute heure.<\/p><h4><strong>Sc\u00e9nario<\/strong><\/h4><p>La banni\u00e8re affiche l\u2019heure de la journ\u00e9e et le message est adapt\u00e9 \u00e0 l\u2019horaire :<\/p><ul><li>message g\u00e9n\u00e9rique le matin \u00ab\u00a0O\u00f9 on veut, quand on veut\u00a0\u00bb<\/li><li>message personnalis\u00e9 le midi, l\u2019apr\u00e8s-midi et le soir.<\/li><\/ul><p>L\u2019accroche est personnalis\u00e9e selon le segment client : \u00ab\u00a0healthy\u00a0\u00bb, \u00ab\u00a0man of the world\u00a0\u00bb et \u00ab\u00a0moderate experience\u00a0\u00bb.<\/p><h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Heure de la journ\u00e9e<\/li><li>3rd party data<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/starcom_logo.png\" alt=\"\" width=\"70\" height=\"67\" class=\"wp-image-9503 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/starcom_logo.png 200w, https:\/\/v4.adventori.com\/media\/starcom_logo-150x145.png 150w\" sizes=\"(max-width: 70px) 100vw, 70px\" \/><\/p><\/div><div class=\"col-xs-6\"><p><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Heineken.png\" alt=\"\" width=\"382\" height=\"98\" class=\"wp-image-8485 aligncenter\" \/><\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/megalo.jpg\" alt=\"\" width=\"225\" height=\"74\" class=\"alignnone size-full wp-image-16596\" \/><\/p><p>&nbsp;<\/p><\/div><br \/><br \/><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p><hr \/>\r\n<div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p>\r\n<div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\">\r\n<div class=\"col-md-2\"><\/div>\r\n<div class=\"col-md-8\">\r\n<h4 style=\"text-align: center;\"><em>Apr\u00e8s-midi<\/em><\/h4>\r\n<h4 style=\"text-align: center;\"><em>Segment cible : \u00ab\u00a0healthy\u00a0\u00bb<\/em><\/h4>\r\n\r\n<div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-16213-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/07_08_2017_300x250_Heineken_Healthy_300x250_SMG_Targeting_15h35.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/07_08_2017_300x250_Heineken_Healthy_300x250_SMG_Targeting_15h35.mp4\">https:\/\/v4.adventori.com\/media\/07_08_2017_300x250_Heineken_Healthy_300x250_SMG_Targeting_15h35.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><h4 style=\"text-align: center;\"><em>Soir\u00e9e<\/em><\/h4><h4 style=\"text-align: center;\"><em>Segment cible : \u00ab\u00a0man of the world\u00a0\u00bb<\/em><\/h4><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-16213-2\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/7_08_2017_300x250_Heineken_man_of_the_world_300x250_Radium_one.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/7_08_2017_300x250_Heineken_man_of_the_world_300x250_Radium_one.mp4\">https:\/\/v4.adventori.com\/media\/7_08_2017_300x250_Heineken_man_of_the_world_300x250_Radium_one.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-12\"><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><em>Matin<\/em><\/h4><h4 style=\"text-align: center;\"><em>Message g\u00e9n\u00e9rique<\/em><\/h4><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/7_08_2017_970x250_Heineken_Modorate_Experience_970x250_Slate_sans-animation-300x77.png\" alt=\"\" width=\"981\" height=\"252\" class=\"wp-image-16227 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/7_08_2017_970x250_Heineken_Modorate_Experience_970x250_Slate_sans-animation-300x77.png 300w, https:\/\/v4.adventori.com\/media\/7_08_2017_970x250_Heineken_Modorate_Experience_970x250_Slate_sans-animation-150x39.png 150w, https:\/\/v4.adventori.com\/media\/7_08_2017_970x250_Heineken_Modorate_Experience_970x250_Slate_sans-animation-1024x264.png 1024w, https:\/\/v4.adventori.com\/media\/7_08_2017_970x250_Heineken_Modorate_Experience_970x250_Slate_sans-animation.png 1940w\" sizes=\"(max-width: 981px) 100vw, 981px\" \/><\/p><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifsCampagne d\u2019acquisition visant \u00e0 promouvoir la nouvelle bi\u00e8re sans alcool : Heineken 0.0, en jouant sur le moment de la journ\u00e9e et le fait qu\u2019on peut la boire \u00e0 toute heure.Sc\u00e9narioLa banni\u00e8re affiche l\u2019heure de la journ\u00e9e et le message est adapt\u00e9 \u00e0 l\u2019horaire :message g\u00e9n\u00e9rique le matin \u00ab\u00a0O\u00f9 on veut, quand on veut\u00a0\u00bbmessage personnalis\u00e9 &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/heineken-0\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":16214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[206,133,178,179,203],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagne de Branding - Heineken 0.0 - Display \u00e9volutif avec ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la campagne display, pour le lancement de Heineken 0.0, utilise la technologie d&#039;ADventori pour \u00e9voluer selon le moment et la cible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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