{"id":15893,"date":"2017-08-04T08:00:07","date_gmt":"2017-08-04T06:00:07","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=15893"},"modified":"2017-09-08T16:04:29","modified_gmt":"2017-09-08T14:04:29","slug":"fdj-euromillions","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-euromillions\/","title":{"rendered":"FDJ &#8211; Euromillions"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h4><strong>Objectifs<\/strong><\/h4><ul><li>Optimisation des co\u00fbts de production de banni\u00e8res<\/li><li>Augmenter le nombre de cr\u00e9ations de compte sur fdj.fr<\/li><\/ul>\r\n<h4><strong>Sc\u00e9narios<\/strong><\/h4>\r\n<p><u>Fil rouge<\/u><br \/>\r\nLa date et montant de la cagnotte du prochain tirage adapt\u00e9s automatiquement.<\/p>\r\n\r\n\r\n<p><u>Contextualisation sur Leboncoin<\/u><br \/>\r\nL\u2019accroche et l\u2019image adapt\u00e9 en live \u00e0 la cat\u00e9gorie visit\u00e9e sur leboncoin : immobilier, emploi, automobile etc.\r\n<br \/>\r\nDiff\u00e9rentes combinaisons (image et accroche) en random pour chaque th\u00e9matique.<\/p>\r\n\r\n<h4><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h4><ul><li>Flux des dates des tirages au sort et montants des cagnottes<\/li><li>Donn\u00e9es leboncoin<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Leboncoin.fr_Logo_2016.png\" alt=\"\" width=\"900\" height=\"240\" class=\"alignnone size-full wp-image-1909\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/FDJ-300x162.png\" alt=\"\" width=\"300\" height=\"162\" class=\"alignnone size-medium wp-image-15903\" srcset=\"https:\/\/v4.adventori.com\/media\/FDJ-300x162.png 300w, https:\/\/v4.adventori.com\/media\/FDJ-150x81.png 150w, https:\/\/v4.adventori.com\/media\/FDJ-1024x554.png 1024w, https:\/\/v4.adventori.com\/media\/FDJ.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><\/div><\/div><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/iProspect.png\" alt=\"\" width=\"240\" height=\"67\" class=\"wp-image-7121  aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ISOBAR_new.jpg\" alt=\"\" width=\"223\" height=\"65\" class=\"wp-image-16541 aligncenter\" \/><\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p>\r\n<hr \/>\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"row\"><div class=\"col-xs-12\"><h4 style=\"text-align: center;\"><u>Fil rouge<\/u><\/h4><div class=\"row\"><div class=\"col-xs-6\"><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/euromillion-mardi1er-aout-Plage-300x250.png\" alt=\"\" width=\"300\" height=\"250\" class=\"size-medium wp-image-15894 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/euromillion-mardi1er-aout-Plage-300x250.png 300w, https:\/\/v4.adventori.com\/media\/euromillion-mardi1er-aout-Plage-150x125.png 150w, https:\/\/v4.adventori.com\/media\/euromillion-mardi1er-aout-Plage.png 376w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Euromillion-23-Juin-73M-300x250-300x249.png\" alt=\"\" width=\"300\" height=\"249\" class=\"size-medium wp-image-15896 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/Euromillion-23-Juin-73M-300x250-300x249.png 300w, https:\/\/v4.adventori.com\/media\/Euromillion-23-Juin-73M-300x250-150x124.png 150w, https:\/\/v4.adventori.com\/media\/Euromillion-23-Juin-73M-300x250.png 375w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><em style=\"color: inherit; font-family: inherit; font-size: 18px; text-align: center;\">\u00a0<\/em><\/p><\/div><\/div><\/div><\/div><\/div><h4 style=\"text-align: center;\"><\/h4><\/div><div class=\"row\"><p>&nbsp;<\/p><div class=\"col-xs-12\"><p style=\"text-align: center;\"><\/p><h4 style=\"text-align: center;\"><u>Contextualisation sur <\/u><u>Leboncoin<\/u><u> \u2013 Cat\u00e9gorie Immobilier<\/u><\/h4><div class=\"row\"><div class=\"col-md-6\"><p><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/le_bon_coin_immobilier_maquette-300x247.png\" alt=\"\" width=\"492\" height=\"405\" class=\"wp-image-16116 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/le_bon_coin_immobilier_maquette-300x247.png 300w, https:\/\/v4.adventori.com\/media\/le_bon_coin_immobilier_maquette-150x124.png 150w, https:\/\/v4.adventori.com\/media\/le_bon_coin_immobilier_maquette-1024x843.png 1024w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p><\/div><div class=\"col-md-6\"><p>&nbsp;<\/p><div style=\"width: 198px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-15893-1\" width=\"198\" height=\"400\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/FDJ-Hasard-immo-300x600.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/FDJ-Hasard-immo-300x600.mp4\">https:\/\/v4.adventori.com\/media\/FDJ-Hasard-immo-300x600.mp4<\/a><\/video><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><div class=\"col-xs-12\"><h4><\/h4><h4><\/h4><h4 style=\"text-align: center;\"><em><u>Contextualisation sur <\/u><u>Leboncoin<\/u><u> \u2013 Cat\u00e9gorie Emploi<\/u><\/em><\/h4><div class=\"row\"><div class=\"col-md-6\"><p><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Le_bon_coin_emploi_maquette-1-300x252.png\" alt=\"\" width=\"522\" height=\"438\" class=\"wp-image-16119 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/Le_bon_coin_emploi_maquette-1-300x252.png 300w, https:\/\/v4.adventori.com\/media\/Le_bon_coin_emploi_maquette-1-150x126.png 150w, https:\/\/v4.adventori.com\/media\/Le_bon_coin_emploi_maquette-1-1024x859.png 1024w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/p><\/div><div class=\"col-md-6\"><p>&nbsp;<\/p><div style=\"width: 198px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15893-2\" width=\"198\" height=\"400\" poster=\"https:\/\/v4.adventori.com\/media\/featured_video_FDJ-1.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/FDJ-Hasard-emploi-300x600.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/FDJ-Hasard-emploi-300x600.mp4\">https:\/\/v4.adventori.com\/media\/FDJ-Hasard-emploi-300x600.mp4<\/a><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"row\"><\/div><\/div><div><\/div>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ObjectifsOptimisation des co\u00fbts de production de banni\u00e8resAugmenter le nombre de cr\u00e9ations de compte sur fdj.fr Sc\u00e9narios Fil rouge La date et montant de la cagnotte du prochain tirage adapt\u00e9s automatiquement. Contextualisation sur Leboncoin L\u2019accroche et l\u2019image adapt\u00e9 en live \u00e0 la cat\u00e9gorie visit\u00e9e sur leboncoin : immobilier, emploi, automobile etc. Diff\u00e9rentes combinaisons (image et accroche) &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-euromillions\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":15949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[207,139,179,183,203],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FDJ Euromillions - Contextualisation publicitaire - ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la campagne FDJ utilise la technologie DCO d&#039;ADventori pour faire de la contextualisation publicitaire digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-euromillions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FDJ Euromillions - Contextualisation publicitaire - ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment la campagne FDJ utilise la technologie DCO d&#039;ADventori pour faire de la contextualisation publicitaire digitale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-euromillions\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-04T06:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-08T14:04:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/featured_image_FDJ.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/v4.adventori.com\/media\/featured_image_FDJ.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-euromillions\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/featured_image_FDJ.png\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/featured_image_FDJ.png\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-euromillions\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/fdj-euromillions\/\",\"name\":\"FDJ Euromillions - 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