{"id":146,"date":"2018-01-09T18:49:41","date_gmt":"2018-01-09T17:49:41","guid":{"rendered":"http:\/\/v4.adventori.com\/?p=146"},"modified":"2019-10-04T15:50:12","modified_gmt":"2019-10-04T13:50:12","slug":"crm-display","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/creez-vos-scenarios\/crm-display\/","title":{"rendered":"CRM Display"},"content":{"rendered":"\n<div class=\"wp-block-caxton-grid relative\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-columns caxton-grid-block\" style=\"padding-top:0;padding-left:0;padding-bottom:0;padding-right:0;grid-template-columns:repeat(12, 1fr)\" data-tablet-css=\"padding-left:em;padding-right:em;\" data-mobile-css=\"padding-left:em;padding-right:em;\">\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<h1 class=\"wp-block-heading\">Campagnes one-to-one<\/h1>\n\n\n\n<p>Pourquoi communiquer aupr\u00e8s de ses clients ou prospects avec le m\u00eame message alors qu\u2019il est possible de les identifier et leur sugg\u00e9rer la bonne offre ?<\/p>\n\n\n\n<p>L\u2019objectif sur ce sc\u00e9nario est d\u2019entrer plus profond\u00e9ment dans une relation one-to-one et de se rapprocher d\u2019une publicit\u00e9 utile et qualitative.<\/p>\n\n\n\n<p>Les donn\u00e9es 1st party contenues dans le CRM de l\u2019annonceur ou obtenues via sa DMP peuvent \u00eatre imm\u00e9diatement utilis\u00e9es afin de personnaliser les messages publicitaires. Concr\u00e8tement, un client&nbsp; d\u2019une marque rencontrera un message concernant une offre qu\u2019il ne poss\u00e8de pas, ou mieux encore une publicit\u00e9 qui encouragera l\u2019up-sell, c\u2019est-\u00e0-dire la migration vers une offre sup\u00e9rieure.<\/p>\n\n\n\n<p>Pour les prospects ayant visit\u00e9s le site de l\u2019annonceur, l\u2019analytique du trafic&nbsp; permettra de le reconnaitre et de lui proposer l\u2019offre qu\u2019il vient de visiter&nbsp;: du retargeting de gr\u00e9 \u00e0 gr\u00e9&nbsp;!<\/p>\n\n\n\n<p>Beaucoup d\u2019annonceurs souhaitent entrer dans cette d\u00e9marche, mais peu ont le luxe d\u2019\u00eatre \u00e9quip\u00e9 d\u2019une DMP. C\u2019est pourquoi, pour palier \u00e0 ce manque et r\u00e9pondre \u00e0 cette volont\u00e9, ADventori a d\u00e9velopp\u00e9 une solution de tracking et de 1st party adserving sur mesure de chaque campagne qui permet d\u2019identifier les donn\u00e9es uniquement n\u00e9cessaire \u00e0 une exploitation m\u00e9dia et donc la personnalisation publicitaire. Sans faire appel \u00e0 la DSI.<\/p>\n\n\n\n<p>ADventori est partenaire technologique des DMP&nbsp;:<\/p>\n\n\n\n<ul><li>KRUX<\/li><li>Eulerian<\/li><li>Weborama<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-caxton-section relative\" style=\"grid-area:span 1\/span 6\"><div class=\"absolute absolute--fill\"><div class=\"cover bg-center absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );\"><\/div><div class=\"absolute absolute--fill\" style=\"background-color:;background-image:linear-gradient( );opacity:1;\"><\/div><\/div><div class=\"relative caxton-section-block\" style=\"padding-top:5px;padding-left:5px;padding-bottom:5px;padding-right:5px\" data-mobile-css=\"padding-left:1em;padding-right:1em;\" data-tablet-css=\"padding-left:1em;padding-right:1em;\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"410\" src=\"https:\/\/v4.adventori.com\/media\/crm-display.jpg\" alt=\"\" class=\"wp-image-27119\"\/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<div class=\"row\">\n<div class=\"col-md-4\">\n<\/div>\n<\/div>\n<p><a href=\"\/?page_id=213\"><button class=\"btn btn-primary\">&nbsp;Devenir notre partenaire DMP <\/button><\/a><\/p>\n<p><\/p>\n<p><button class=\"btn btn-primary\"><a href=\"http:\/\/www.adventori.com\/fr\/t\/crm-dmp\/\">Voir nos campagnes CRM\/DMP<\/a><\/button><\/p>","protected":false},"excerpt":{"rendered":"<p>La connaissance client cr\u00e9e la publicit\u00e9<\/p>\n","protected":false},"author":4,"featured_media":27119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRM Display | ADventori<\/title>\n<meta name=\"description\" content=\"Votre publicit\u00e9 est le reflet de votre relation client. Personnalisez vos campagnes digitales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/creez-vos-scenarios\/crm-display\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM Display | ADventori\" \/>\n<meta property=\"og:description\" content=\"Votre publicit\u00e9 est le reflet de votre relation client. 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