{"id":13393,"date":"2018-02-01T12:00:38","date_gmt":"2018-02-01T11:00:38","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=13393"},"modified":"2018-06-05T11:30:31","modified_gmt":"2018-06-05T09:30:31","slug":"groupama","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/groupama\/","title":{"rendered":"Groupama"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectifs<\/strong><\/h3><ul><li>Groupama lance 3 campagnes mettant en avant ses services d&rsquo;assurances Auto, Sant\u00e9 et Habitation.<\/li><li>Acquisition, g\u00e9n\u00e9ration de leads et optimisation cr\u00e9ative des campagnes<\/li><li>Contextualisation sur Leboncoin<\/li><\/ul><h3><strong>Sc\u00e9narios<\/strong><\/h3><p>Pour chaque campagne, il a \u00e9t\u00e9 d\u00e9cid\u00e9 de tester deux \u00e9l\u00e9ments de la banni\u00e8re :<\/p><ul><li>La piste\u00a0cr\u00e9ative\u00a0: visuel et accroche<\/li><li>Les CTA &#8211; 4 diff\u00e9rents par campagne<\/li><\/ul><p>&nbsp;<\/p><p><u>Contextualisation &#8211; Partenariat avec <\/u><u>Leboncoin<\/u><\/p><p>Quand la banni\u00e8re d&rsquo;une campagne Groupama Auto ou Habitation est jou\u00e9e sur Leboncoin, elle int\u00e8gre automatiquement la photo du bien visit\u00e9 dans une de ses\u00a0s\u00e9quences.<\/p><h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><p>Cat\u00e9gorie et photos des pages sur Leboncoin<\/p><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Vizeum.jpg\" alt=\"Vizeum\" width=\"126\" height=\"29\" class=\"wp-image-3260 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/groupama-300x94.jpg\" width=\"188\" height=\"55\" class=\"aligncenter wp-image-13448\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Marcel-logo.png\" alt=\"Marcel logo\" width=\"70\" height=\"54\" class=\"wp-image-6087 aligncenter\" \/><\/p><\/div><h6><\/h6><div class=\"col-xs-6\"><h5><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Leboncoin.fr_Logo_2016.png\" alt=\"Leboncoin.fr_Logo_2016\" width=\"171\" height=\"55\" class=\"wp-image-1910 aligncenter\" \/><\/h5><\/div><\/div><\/div><hr \/><\/div><p>&nbsp;<\/p><hr \/><h4 style=\"text-align: center;\"><\/h4><h4 style=\"text-align: center;\">\u00a0 \u00a0<\/h4><h4 style=\"text-align: center;\">Focus sur la campagne Groupama Habitation<\/h4><div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-13393-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201612_groupama_habitation_generique_generique.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201612_groupama_habitation_generique_generique.mp4\">https:\/\/v4.adventori.com\/media\/201612_groupama_habitation_generique_generique.mp4<\/a><\/video><\/div><p>&nbsp;<\/p><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-13393-2\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201612_groupama_habitation_suivi_travaux_devis_habitation.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201612_groupama_habitation_suivi_travaux_devis_habitation.mp4\">https:\/\/v4.adventori.com\/media\/201612_groupama_habitation_suivi_travaux_devis_habitation.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><h4 style=\"text-align: center;\"><span>Focus sur la campagne Groupama Sant\u00e9<\/span><\/h4><div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-13393-3\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_sante_protheses_votre_devis-1.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_sante_protheses_votre_devis-1.mp4\">https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_sante_protheses_votre_devis-1.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-13393-4\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_sante_verres_estimez.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_sante_verres_estimez.mp4\">https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_sante_verres_estimez.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><p>&nbsp;<\/p><\/div><\/div><\/div><p style=\"text-align: center;\"><\/p><p style=\"text-align: center;\"><\/p><p style=\"text-align: center;\"><\/p><p style=\"text-align: center;\">\u00a0\u00a0<\/p><h4 style=\"text-align: center;\">Focus sur la campagne Groupama Auto<\/h4><div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-13393-5\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_auto_generique_simulez_devis.mp4?_=5\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_auto_generique_simulez_devis.mp4\">https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_auto_generique_simulez_devis.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\">\r\n\r\n<div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-13393-6\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_auto_souscription_estimez_assurance.mp4?_=6\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_auto_souscription_estimez_assurance.mp4\">https:\/\/v4.adventori.com\/media\/201612_groupama_300x600_auto_souscription_estimez_assurance.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p style=\"text-align: center;\"><\/p><p style=\"text-align: center;\"><\/p><p style=\"text-align: center;\">\u00a0 \u00a0<\/p><p style=\"text-align: center;\"><\/p><div class=\"row\"><div class=\"col-xs-12\"><h4 style=\"text-align: center;\">Contextualisation sur Leboncoin<\/h4><h4 style=\"text-align: center;\">Ex : Campagne Groupama Habitation &#8211; Repiquage de la photo dans la banni\u00e8re.\u00a0<\/h4><img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid black;\" src=\"https:\/\/v4.adventori.com\/media\/groupama_lbc_maquette_habitation.png\" alt=\"\" width=\"1048\" height=\"749\" class=\"wp-image-21727  aligncenter\" \/><\/div><\/div><div class=\"row\"><div class=\"col-xs-12\"><h4><\/h4><h4 style=\"text-align: center;\">Contextualisation sur Leboncoin<\/h4><h4 style=\"text-align: center;\">Ex : Campagne Groupama Automobile &#8211; Repiquage de la photo dans la banni\u00e8re.\u00a0<\/h4><img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid black;\" src=\"https:\/\/v4.adventori.com\/media\/groupama_lbc_maquette_auto.png\" alt=\"\" width=\"1038\" height=\"741\" class=\"wp-image-21724  aligncenter\" \/><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>ObjectifsGroupama lance 3 campagnes mettant en avant ses services d&rsquo;assurances Auto, Sant\u00e9 et Habitation.Acquisition, g\u00e9n\u00e9ration de leads et optimisation cr\u00e9ative des campagnesContextualisation sur LeboncoinSc\u00e9nariosPour chaque campagne, il a \u00e9t\u00e9 d\u00e9cid\u00e9 de tester deux \u00e9l\u00e9ments de la banni\u00e8re :La piste\u00a0cr\u00e9ative\u00a0: visuel et accrocheLes CTA &#8211; 4 diff\u00e9rents par campagne&nbsp;Contextualisation &#8211; Partenariat avec LeboncoinQuand la banni\u00e8re d&rsquo;une &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/groupama\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":13394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[136,142,179,182,207],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Groupama - Display et Contextualisation sur 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