{"id":13369,"date":"2017-04-21T12:00:32","date_gmt":"2017-04-21T10:00:32","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=13369"},"modified":"2018-02-07T16:15:24","modified_gmt":"2018-02-07T15:15:24","slug":"parions-sport","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/parions-sport\/","title":{"rendered":"Parions Sport"},"content":{"rendered":"<div class=\"row\"><p>Pour promouvoir son offre \u00ab<strong>\u00a0ParionsSport En Ligne\u00a0<\/strong>\u00bb, <strong>FDJ<\/strong> a choisi de pr\u00e9senter les rencontres de Ligue 1 dans sa communication digitale. Les banni\u00e8res affichent les matchs en cours ou \u00e0 venir en fonction de la g\u00e9olocalisation de l\u2019utilisateur, et les gains possibles en fonction des c\u00f4tes de paris sportifs en temps r\u00e9el. Le message \u00e9volue \u00e9galement en fonction de l\u2019avanc\u00e9e de l\u2019internaute dans son cycle d\u2019achat. Une strat\u00e9gie d\u2019acquisition et de retargeting pertinente pour FDJ, qui capitalise sur son statut de Partenaire Officiel de la Ligue 1 tout en r\u00e9pondant \u00e0 ses enjeux business.<\/p><hr \/><\/div><div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectifs<\/strong><\/h3><p data-canvas-width=\"238.97669934823003\">Campagne d&rsquo;acquisition &amp; retargeting de FDJ Parions Sport, Partenaire Officiel de la ligue 1<\/p><h3 data-canvas-width=\"238.97669934823003\"><strong>Sc\u00e9nario<\/strong><\/h3>La banni\u00e8re s\u2019adapte selon diff\u00e9rents \u00e9l\u00e9ments :<ul><li>Equipe mise en avant selon la localisation de l\u2019internaute ( OM, OL ou PSG )<\/li><li>Match pr\u00e9sent\u00e9 selon le planning<\/li><li>Type de pari et gains possibles adapt\u00e9s en live selon la cote du match.<\/li><\/ul>En cas de sc\u00e9nario de retargeting dans lequel l\u2019internaute a abandonn\u00e9 sa cr\u00e9ation de compte sur le site, la 1\u00e8re s\u00e9quence de la banni\u00e8re rappelle le nombre d\u2019\u00e9tapes restantes pour valider son compte.\r\n<h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><ul><li>Navigation de l\u2019internaute<\/li><li>G\u00e9olocalisation<\/li><li>Planning des matchs<\/li><li>Cote des matchs<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/iProspect.png\" alt=\"iProspect\" width=\"500\" height=\"139\" class=\"size-full wp-image-7121 alignright\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/original_Parions_Sport_En_Ligne.png\" alt=\"original_Parions_Sport_En_Ligne\" width=\"299\" height=\"64\" class=\"size-full wp-image-13593 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/original_Parions_Sport_En_Ligne.png 299w, https:\/\/v4.adventori.com\/media\/original_Parions_Sport_En_Ligne-150x32.png 150w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><hr \/><p>&nbsp;<\/p><\/div><p>&nbsp;<\/p><hr \/><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\">Acquisition &#8211; Pr\u00e8s de Paris<\/p><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-13369-1\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/poster_parion_sport.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/102016_parions_sport_300x600_13_04__PSG__etape3.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/102016_parions_sport_300x600_13_04__PSG__etape3.mp4\">https:\/\/v4.adventori.com\/media\/102016_parions_sport_300x600_13_04__PSG__etape3.mp4<\/a><\/video><\/div><\/div><\/div><\/div><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\">Retargeting &#8211; Pr\u00e8s de Marseille<\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-13369-2\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/poster_parion_sport.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/102016_parions_sport_300x600_16_04__OM__ret_etape3.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/102016_parions_sport_300x600_16_04__OM__ret_etape3.mp4\">https:\/\/v4.adventori.com\/media\/102016_parions_sport_300x600_16_04__OM__ret_etape3.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-12\"><p style=\"text-align: center;\">Retargeting &#8211; Pr\u00e8s de Lyon<\/p><div style=\"width: 848px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-13369-3\" width=\"848\" height=\"150\" poster=\"https:\/\/v4.adventori.com\/media\/bg-fdj03-4-1.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/102016_parions_sport_728x90_15_04__OL_ret_etape4.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/102016_parions_sport_728x90_15_04__OL_ret_etape4.mp4\">https:\/\/v4.adventori.com\/media\/102016_parions_sport_728x90_15_04__OL_ret_etape4.mp4<\/a><\/video><\/div><\/div><\/div><div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pour promouvoir son offre \u00ab\u00a0ParionsSport En Ligne\u00a0\u00bb, FDJ a choisi de pr\u00e9senter les rencontres de Ligue 1 dans sa communication digitale. Les banni\u00e8res affichent les matchs en cours ou \u00e0 venir en fonction de la g\u00e9olocalisation de l\u2019utilisateur, et les gains possibles en fonction des c\u00f4tes de paris sportifs en temps r\u00e9el. Le message \u00e9volue &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/parions-sport\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":13606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[139,179,180,199,201,203,204],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parions Sport - FDJ - Campagne de retargeting - ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne digitale Parions Sport (FDJ) qui utilise de fa\u00e7on innovante la technologie de Dynamic Creative Optimisation d&#039;ADventori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/parions-sport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parions Sport - FDJ - Campagne de retargeting - ADventori\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la campagne digitale Parions Sport (FDJ) qui utilise de fa\u00e7on innovante la technologie de Dynamic Creative Optimisation d&#039;ADventori.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/parions-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"ADventori\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-21T10:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-07T15:15:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/v4.adventori.com\/media\/featured_parions_sport.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@adventori\" \/>\n<meta name=\"twitter:site\" content=\"@adventori\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Ellouk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/v4.adventori.com\/#organization\",\"name\":\"ADventori\",\"url\":\"https:\/\/v4.adventori.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/adventori\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\",\"url\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"contentUrl\":\"\/media\/Large_Logo-ADventori_Couleur_2015.png\",\"width\":400,\"height\":133,\"caption\":\"ADventori\"},\"image\":{\"@id\":\"https:\/\/v4.adventori.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/v4.adventori.com\/#website\",\"url\":\"https:\/\/v4.adventori.com\/\",\"name\":\"ADventori\",\"description\":\"LESS ADS, MORE EFFICIENT ADS\",\"publisher\":{\"@id\":\"https:\/\/v4.adventori.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/v4.adventori.com\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/parions-sport\/#primaryimage\",\"url\":\"https:\/\/v4.adventori.com\/media\/featured_parions_sport.jpg\",\"contentUrl\":\"https:\/\/v4.adventori.com\/media\/featured_parions_sport.jpg\",\"width\":300,\"height\":250},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/parions-sport\/#webpage\",\"url\":\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/parions-sport\/\",\"name\":\"Parions Sport - 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