{"id":11981,"date":"2017-03-07T12:00:06","date_gmt":"2017-03-07T11:00:06","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=11981"},"modified":"2017-03-17T14:22:53","modified_gmt":"2017-03-17T13:22:53","slug":"bien-ici","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/bien-ici\/","title":{"rendered":"Bien Ici"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><strong>Objectifs de campagne<\/strong><\/h3><p>Campagne d\u2019acquisition et de retargeting en fil rouge, en web et web-mobile, pour Bien Ici.<\/p><h3><strong>Sc\u00e9nario<\/strong><\/h3><ul><li><strong>Acquisition :<\/strong> <br \/> En fonction du profil de l\u2019internaute (affinit\u00e9s achat, achat neuf, location) et de sa g\u00e9olocalisation, affichage d&rsquo;un carrousel avec le\u00a0top 3 des biens correspondants.<\/li><li><strong>Retargeting :<\/strong> <br \/> En fonction du type de biens et de la localisation recherch\u00e9s par l\u2019internaute sur le site de l\u2019annonceur, affichage d&rsquo;un carrousel avec le\u00a0top 3 des biens correspondants.<\/li><\/ul><h3><strong>Donn\u00e9es utilis\u00e9es<\/strong><\/h3><ul><li>Top produits par cat\u00e9gorie : images et wording<\/li><li>Historique de navigation : cat\u00e9gorie et localisation des biens recherch\u00e9s<\/li><li>G\u00e9olocalisation de l\u2019internaute<\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Madmix-300x92.jpg\" alt=\"Madmix\" width=\"300\" height=\"92\" class=\"size-medium wp-image-12005 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/Madmix-300x92.jpg 300w, https:\/\/v4.adventori.com\/media\/Madmix-150x46.jpg 150w, https:\/\/v4.adventori.com\/media\/Madmix.jpg 490w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/bien_ici-300x73.png\" alt=\"bien_ici\" width=\"300\" height=\"73\" class=\"size-medium wp-image-12008 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/bien_ici-300x73.png 300w, https:\/\/v4.adventori.com\/media\/bien_ici-150x36.png 150w, https:\/\/v4.adventori.com\/media\/bien_ici.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/iProspect.png\" alt=\"iProspect\" width=\"500\" height=\"139\" class=\"size-full wp-image-7121 alignright\" \/><\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><hr \/><p>&nbsp;<\/p><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-6\"><h5 style=\"text-align: center;\">Acquisition \u2013 Utilisateur \u00ab achat \u00bb situ\u00e9 \u00e0\u00a0Poitier<\/h5><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-11981-1\" width=\"320\" height=\"270\" poster=\"https:\/\/v4.adventori.com\/media\/201611_bienici_300x250_poitier_achat_seq2.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201611_bienici_300x250_poitier_achat-1.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201611_bienici_300x250_poitier_achat-1.mp4\">https:\/\/v4.adventori.com\/media\/201611_bienici_300x250_poitier_achat-1.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h5 style=\"text-align: center;\">Retargeting \u2013 Utilisateur ayant recherch\u00e9 un achat neuf \u00e0 Paris<\/h5><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-11981-2\" width=\"320\" height=\"270\" poster=\"https:\/\/v4.adventori.com\/media\/201611_bienici_Ret_paris_seq3.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201611_bienici_Ret_paris-1.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201611_bienici_Ret_paris-1.mp4\">https:\/\/v4.adventori.com\/media\/201611_bienici_Ret_paris-1.mp4<\/a><\/video><\/div><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-6\"><h5 style=\"text-align: center;\">Acquisition \u2013 Utilisateur \u00ab achat neuf \u00bb situ\u00e9 \u00e0 Lorient<\/h5><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-11981-3\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/201611_bienici_300x600_acquisition_lorient_seq4.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201611_bienici_300x600_acquisition_lorient-1.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201611_bienici_300x600_acquisition_lorient-1.mp4\">https:\/\/v4.adventori.com\/media\/201611_bienici_300x600_acquisition_lorient-1.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><h5 style=\"text-align: center;\">Retargeting \u2013 Utilisateur ayant recherch\u00e9 une location \u00e0 Bordeaux<\/h5><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-11981-4\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/201611_bienici_300x600_bordeaux_loc_ret_seq4.jpeg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201611_bienici_300x600_bordeaux_loc_ret-1.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201611_bienici_300x600_bordeaux_loc_ret-1.mp4\">https:\/\/v4.adventori.com\/media\/201611_bienici_300x600_bordeaux_loc_ret-1.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Objectifs de campagneCampagne d\u2019acquisition et de retargeting en fil rouge, en web et web-mobile, pour Bien Ici.Sc\u00e9narioAcquisition : En fonction du profil de l\u2019internaute (affinit\u00e9s achat, achat neuf, location) et de sa g\u00e9olocalisation, affichage d&rsquo;un carrousel avec le\u00a0top 3 des biens correspondants.Retargeting : En fonction du type de biens et de la localisation recherch\u00e9s par &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/bien-ici\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":11982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[137,163,179,180,183,199,206],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bien Ici | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition et de retargeting pour Bien Ici, r\u00e9alis\u00e9e gr\u00e2ce \u00e0 la technologie Data Driven Creative d&#039;ADventori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/bien-ici\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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