{"id":10865,"date":"2016-11-25T12:00:50","date_gmt":"2016-11-25T11:00:50","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=10865"},"modified":"2017-01-03T11:28:30","modified_gmt":"2017-01-03T10:28:30","slug":"folio-society","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/folio-society\/","title":{"rendered":"The Folio Society"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><span class=\"s1\"><b>Objectif<\/b><\/span><span class=\"s2\"><b>\u00a0<\/b><\/span><\/h3><p class=\"p2\"><span class=\"s3\">Campagne de retargeting pour The Folio Society, une maison d&rsquo;\u00e9dition britannique proposant essentiellement des beaux livres.<\/span><\/p><h3 class=\"p1\"><span class=\"s1\"><b>Sc\u00e9nario<\/b><\/span><span class=\"s2\"><b> <\/b><\/span><\/h3><p class=\"p3\"><span class=\"s3\">En fonction de parcours de l\u2019internaute sur le site de l\u2019annonceur, la banni\u00e8re affiche :<\/span><\/p><ul><li class=\"li3\"><span class=\"s4\"><\/span><span class=\"s3\">Plusieurs livres d\u2019une m\u00eame cat\u00e9gorie lorsque l\u2019internaute a visit\u00e9 une page cat\u00e9gorie<\/span><\/li><li class=\"li2\"><span class=\"s4\"><\/span><span class=\"s3\">Le livre sp\u00e9cifique vu par l\u2019internaute sur le site de la marque<\/span><\/li><\/ul><h3 class=\"p1\"><span class=\"s1\"><b>Donn\u00e9es utilis\u00e9es <\/b><\/span><\/h3><ul><li class=\"li3\"><span class=\"s5\"><\/span><span class=\"s3\">Historique de navigation<\/span><\/li><li class=\"li3\"><span class=\"s4\"><\/span><span class=\"s3\">Flux produits : wordings + images<\/span><\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p>\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/total-media.png\" width=\"269\" height=\"79\" class=\"alignnone wp-image-10890 size-full\" srcset=\"https:\/\/v4.adventori.com\/media\/total-media.png 269w, https:\/\/v4.adventori.com\/media\/total-media-150x44.png 150w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/><\/p><\/div><div class=\"col-xs-6\"><p>\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/the_folio_society-300x66.jpg\" alt=\"TFS_Master_Logo_Weighted White\" width=\"300\" height=\"66\" class=\"size-medium wp-image-10866 aligncenter\" srcset=\"https:\/\/v4.adventori.com\/media\/the_folio_society-300x66.jpg 300w, https:\/\/v4.adventori.com\/media\/the_folio_society-150x33.jpg 150w, https:\/\/v4.adventori.com\/media\/the_folio_society.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-10865-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201610_foliosociety_300x250_poetry_categorie.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201610_foliosociety_300x250_poetry_categorie.mp4\">https:\/\/v4.adventori.com\/media\/201610_foliosociety_300x250_poetry_categorie.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-10865-2\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201610_foliosociety_300x250_a_space_odyssey.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201610_foliosociety_300x250_a_space_odyssey.mp4\">https:\/\/v4.adventori.com\/media\/201610_foliosociety_300x250_a_space_odyssey.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div>\r\n\r\n<p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><p>&nbsp;<\/p><\/div><div class=\"row\"><div class=\"col-md-12\"><div style=\"width: 990px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-10865-3\" width=\"990\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201610_foliosociety_970x250_A_Wizard_of_Earthsea.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201610_foliosociety_970x250_A_Wizard_of_Earthsea.mp4\">https:\/\/v4.adventori.com\/media\/201610_foliosociety_970x250_A_Wizard_of_Earthsea.mp4<\/a><\/video><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Objectif\u00a0Campagne de retargeting pour The Folio Society, une maison d&rsquo;\u00e9dition britannique proposant essentiellement des beaux livres.Sc\u00e9nario En fonction de parcours de l\u2019internaute sur le site de l\u2019annonceur, la banni\u00e8re affiche :Plusieurs livres d\u2019une m\u00eame cat\u00e9gorie lorsque l\u2019internaute a visit\u00e9 une page cat\u00e9gorieLe livre sp\u00e9cifique vu par l\u2019internaute sur le site de la marqueDonn\u00e9es utilis\u00e9es Historique &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/folio-society\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":10872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[139,180,220],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Folio Society | ADventori<\/title>\n<meta name=\"description\" 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