{"id":10840,"date":"2016-12-09T14:59:46","date_gmt":"2016-12-09T13:59:46","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=10840"},"modified":"2017-08-29T11:13:03","modified_gmt":"2017-08-29T09:13:03","slug":"ouigo","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/ouigo\/","title":{"rendered":"OuiGo"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><span class=\"s1\"><b>Objectif<\/b><\/span><span class=\"s2\"><b>\u00a0<\/b><\/span><\/h3><p class=\"p2\"><span class=\"s3\">Campagne d\u2019acquisition et de retargeting<\/span><\/p><h3 class=\"p1\"><span class=\"s1\"><b>Sc\u00e9nario<\/b><\/span><span class=\"s2\"><b> <\/b><\/span><\/h3><p class=\"p3\"><span class=\"s3\">Acquisition : En fonction de la g\u00e9olocalisation, la banni\u00e8re affiche une offre OuiGo au d\u00e9part de la gare la plus proche de l\u2019internaute.<\/span><\/p><p class=\"p2\"><span class=\"s3\">Retargeting : La banni\u00e8re affiche l\u2019offre OuiGo (date, ville d\u2019arriv\u00e9e et prix) recherch\u00e9e par l\u2019internaute.<\/span><\/p><h3 class=\"p1\"><span class=\"s1\"><b>Donn\u00e9es utilis\u00e9es <\/b><\/span><\/h3><ul><li class=\"li3\"><span class=\"s4\"><\/span><span class=\"s3\">G\u00e9olocalisation<\/span><\/li><li class=\"li3\"><span class=\"s5\"><\/span><span class=\"s3\">Historique de navigation<\/span><\/li><li class=\"li3\"><span class=\"s5\"><\/span><span class=\"s3\">Offre de voyage : wording + prix<\/span><\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/tradelab-1.png\" alt=\"tradelab\" width=\"806\" height=\"386\" class=\"size-full wp-image-2325 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/ouigo-300x300.png\" alt=\"ouigo\" width=\"100\" height=\"80\" class=\"wp-image-10844 aligncenter\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><hr \/><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\"><em>Acquisition &#8211; Internaute situ\u00e9 \u00e0 <em>Aix-en-Provence<\/em><\/em><\/p><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-10840-1\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/2016210_ouigo_300x250_aix_lyon.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/2016210_ouigo_300x250_aix_lyon.mp4\">https:\/\/v4.adventori.com\/media\/2016210_ouigo_300x250_aix_lyon.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\">\r\n\r\n<div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\"><em>Retargeting &#8211; Recherche Lyon \/ Avignon<\/em><\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-10840-2\" width=\"320\" height=\"270\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201610_ouigo_300x250_lyon_avignon.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201610_ouigo_300x250_lyon_avignon.mp4\">https:\/\/v4.adventori.com\/media\/201610_ouigo_300x250_lyon_avignon.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p><p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\"><em>Acquisition &#8211; Internaute situ\u00e9 \u00e0 Lyon<\/em><\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-10840-3\" width=\"320\" height=\"618\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/2016210_ouigo_300x600_lyon_montpellier.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/2016210_ouigo_300x600_lyon_montpellier.mp4\">https:\/\/v4.adventori.com\/media\/2016210_ouigo_300x600_lyon_montpellier.mp4<\/a><\/video><\/div><\/div><\/div><\/div>\r\n\r\n\r\n<div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\"><em>Retargeting &#8211; <em>Recherche\u00a0<\/em>TGV Haute Picardie\/ Rennes<\/em><\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-10840-4\" width=\"320\" height=\"620\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201610_ouigo_300x600_TGV_Haute_Picardie_rennes.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201610_ouigo_300x600_TGV_Haute_Picardie_rennes.mp4\">https:\/\/v4.adventori.com\/media\/201610_ouigo_300x600_TGV_Haute_Picardie_rennes.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Objectif\u00a0Campagne d\u2019acquisition et de retargetingSc\u00e9nario Acquisition : En fonction de la g\u00e9olocalisation, la banni\u00e8re affiche une offre OuiGo au d\u00e9part de la gare la plus proche de l\u2019internaute.Retargeting : La banni\u00e8re affiche l\u2019offre OuiGo (date, ville d\u2019arriv\u00e9e et prix) recherch\u00e9e par l\u2019internaute.Donn\u00e9es utilis\u00e9es G\u00e9olocalisationHistorique de navigationOffre de voyage : wording + prix&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Acquisition &#8211; Internaute situ\u00e9 &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/ouigo\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":10841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,141,179,180,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OuiGo | ADventori<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition et de retargeting OuiGo, realis\u00e9e avec la technologie data-driven creative d&#039;ADventori\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/ouigo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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