{"id":10788,"date":"2017-03-08T12:00:49","date_gmt":"2017-03-08T11:00:49","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=10788"},"modified":"2017-04-12T19:18:39","modified_gmt":"2017-04-12T17:18:39","slug":"total","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/total\/","title":{"rendered":"TOTAL"},"content":{"rendered":"<div class=\"row\"><div class=\"col-sm-7\"><h3><span class=\"s1\"><b>Objectif<\/b><\/span><span class=\"s2\"><b>\u00a0<\/b><\/span><\/h3><p class=\"p2\"><span class=\"s3\">Campagne d\u2019acquisition et de retargeting<\/span><\/p><h3 class=\"p1\"><span class=\"s1\"><b>Sc\u00e9nario<\/b><\/span><span class=\"s2\"><b> <\/b><\/span><\/h3><ul><li class=\"li3\"><span class=\"s4\"><\/span><span class=\"s3\">Acquisition : La banni\u00e8re affiche diff\u00e9rents messages de branding, de fa\u00e7on al\u00e9atoire.<\/span><\/li><li class=\"li2\"><span class=\"s5\"><\/span><span class=\"s3\">Retargeting : La banni\u00e8re affiche dans un carrousel les diff\u00e9rents produits vus par l\u2019internaute. <\/span><\/li><\/ul><h3 class=\"p1\"><span class=\"s1\"><b>Donn\u00e9es utilis\u00e9es <\/b><\/span><\/h3><ul><li class=\"li3\"><span class=\"s6\"><\/span><span class=\"s3\">Historique de navigation<\/span><\/li><li class=\"li3\"><span class=\"s5\"><\/span><span class=\"s3\">Flux produit : wording + image<\/span><\/li><\/ul><\/div><div class=\"col-sm-5\"><div class=\"row\"><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Vizeum.jpg\" alt=\"Vizeum\" width=\"147\" height=\"35\" class=\"wp-image-3260 aligncenter active\" \/><\/p><\/div><div class=\"col-xs-6\"><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/total-300x116.png\" alt=\"total\" width=\"154\" height=\"48\" class=\"wp-image-10796 alignleft\" \/><\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><div class=\"col-xs-6\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><hr \/><p>&nbsp;<\/p><div class=\"row\"><div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\"><em>Acquisition<\/em><\/p><div style=\"width: 320px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-10788-1\" width=\"320\" height=\"270\" poster=\"https:\/\/v4.adventori.com\/media\/201609_total_300x250_aquitition_seq2.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201609_total_300x250_aquitition.mp4?_=1\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201609_total_300x250_aquitition.mp4\">https:\/\/v4.adventori.com\/media\/201609_total_300x250_aquitition.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><div class=\"col-xs-6\">\r\n\r\n<div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\"><em>Retargeting<\/em><\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-10788-2\" width=\"320\" height=\"270\" poster=\"https:\/\/v4.adventori.com\/media\/201609_total_300x250_aquitition_seq2-1.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201609_total_300x250_retargeting.mp4?_=2\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201609_total_300x250_retargeting.mp4\">https:\/\/v4.adventori.com\/media\/201609_total_300x250_retargeting.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div>\r\n<p>&nbsp;<\/p><p>&nbsp;<\/p>\r\n\r\n<div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\"><em>Acquisition<\/em><\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-10788-3\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/201609_total_300X600_aquisition_seq2.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201609_total_300X600_aquisition.mp4?_=3\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201609_total_300X600_aquisition.mp4\">https:\/\/v4.adventori.com\/media\/201609_total_300X600_aquisition.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div>\r\n\r\n\r\n<div class=\"col-xs-6\"><div class=\"row\"><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><div class=\"col-md-8\"><p style=\"text-align: center;\"><em>Retargeting<\/em><\/p><div style=\"width: 320px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-10788-4\" width=\"320\" height=\"620\" poster=\"https:\/\/v4.adventori.com\/media\/201609_total_300x600_retargeting_seq2.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/v4.adventori.com\/media\/201609_total_300x600_retargeting.mp4?_=4\" \/><a href=\"https:\/\/v4.adventori.com\/media\/201609_total_300x600_retargeting.mp4\">https:\/\/v4.adventori.com\/media\/201609_total_300x600_retargeting.mp4<\/a><\/video><\/div><\/div><div class=\"col-md-2\"><p>&nbsp;<\/p><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Objectif\u00a0Campagne d\u2019acquisition et de retargetingSc\u00e9nario Acquisition : La banni\u00e8re affiche diff\u00e9rents messages de branding, de fa\u00e7on al\u00e9atoire.Retargeting : La banni\u00e8re affiche dans un carrousel les diff\u00e9rents produits vus par l\u2019internaute. Donn\u00e9es utilis\u00e9es Historique de navigationFlux produit : wording + image&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Acquisition&nbsp; &nbsp;Retargeting&nbsp; &nbsp;&nbsp; &nbsp;Acquisition&nbsp; &nbsp;Retargeting&nbsp;<\/p>\n","protected":false},"author":4,"featured_media":11114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[141,179,180],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Total<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la campagne d&#039;acquisition et de retargeting Total, r\u00e9lias\u00e9e avec la technologie data-driven creative d&#039;ADventori\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v4.adventori.com\/fr\/inspirez-vous\/galerie\/total\/\" 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