{"id":10647,"date":"2016-11-21T12:06:26","date_gmt":"2016-11-21T11:06:26","guid":{"rendered":"https:\/\/www.adventori.com\/fr\/?p=10647"},"modified":"2017-12-19T12:23:05","modified_gmt":"2017-12-19T11:23:05","slug":"creation-programmatique-la-piece-manquante-du-puzzle","status":"publish","type":"post","link":"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/creation-programmatique-la-piece-manquante-du-puzzle\/","title":{"rendered":"CR\u00c9ATION PROGRAMMATIQUE: LA PI\u00c8CE MANQUANTE DU PUZZLE"},"content":{"rendered":"<div class=\"row\"><div class=\"col-md-3\"><p>&nbsp;<\/p><p>\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/v4.adventori.com\/media\/Logo-Strat\u00e9gies-300x86.jpg\" alt=\"Logo-Strat\u00e9gies\" width=\"300\" height=\"86\" class=\"alignnone size-medium wp-image-10649\" srcset=\"https:\/\/v4.adventori.com\/media\/Logo-Strat\u00e9gies-300x86.jpg 300w, https:\/\/v4.adventori.com\/media\/Logo-Strat\u00e9gies-150x43.jpg 150w, https:\/\/v4.adventori.com\/media\/Logo-Strat\u00e9gies-1024x292.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p>&nbsp;<\/p><\/div><div class=\"col-md-7\"><p>&nbsp;<\/p><h3>\u00ab\u00a0Cr\u00e9ation programmatique : la pi\u00e8ce manquante du puzzle\u00a0\u00bb<\/h3><p><span>Longtemps n\u00e9glig\u00e9e au profit de la performance, la cr\u00e9ation fait enfin ses premiers pas dans le secteur, enrichie par une science de la data de mieux en mieux exploit\u00e9e. Une aubaine pour un march\u00e9 en qu\u00eate de pertinence ? Carole Ellouk, Directrice Marketing d&rsquo;ADventori, a \u00e9t\u00e9 interview\u00e9e par Strat\u00e9gies \u00e0 ce sujet.<\/span><\/p><p>&nbsp;<\/p><h4 class=\"j-blog-header j-blog-headline\"><button class=\"btn btn-primary\"><a href=\"http:\/\/www.strategies.fr\/actualites\/agences\/1049008W\/creation-programmatique-la-piece-manquante-du-puzzle.html\" target=\"_blank\" rel=\"noopener\">Voir sur le site<\/a><\/button>\u00a0\u00a0<a href=\"https:\/\/v4.adventori.com\/media\/20161117-Strat\u00e9gies-La-cr\u00e9ation-pi\u00e8ce-manquante-du-puzzle-entier.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"btn btn-primary active\">Voir la capture<\/button><\/a><\/h4><\/div><p>&nbsp;<\/p><\/div><p>&nbsp;<\/p><p>&nbsp;<\/p><p><span>\u00a0<a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-via=\"ADventori\">Tweet<\/a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');<\/script> &nbsp; <script src=\"\/\/platform.linkedin.com\/in.js\"><\/script><script type=\"IN\/Share\" data-counter=\"right\"><\/script><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\">\r\n lang: fr_FR\r\n<\/script>\r\n<script type=\"IN\/FollowCompany\" data-id=\"2206484\"><\/script><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;\u00a0&nbsp;&nbsp;\u00ab\u00a0Cr\u00e9ation programmatique : la pi\u00e8ce manquante du puzzle\u00a0\u00bbLongtemps n\u00e9glig\u00e9e au profit de la performance, la cr\u00e9ation fait enfin ses premiers pas dans le secteur, enrichie par une science de la data de mieux en mieux exploit\u00e9e. Une aubaine pour un march\u00e9 en qu\u00eate de pertinence ? Carole Ellouk, Directrice Marketing d&rsquo;ADventori, a \u00e9t\u00e9 interview\u00e9e par &hellip; <a href=\"https:\/\/v4.adventori.com\/fr\/actualites\/ils-parlent-de-nous-dans-la-presse\/creation-programmatique-la-piece-manquante-du-puzzle\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":10650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CR\u00c9ATION PROGRAMMATIQUE: LA PI\u00c8CE MANQUANTE DU PUZZLE | ADventori<\/title>\n<meta name=\"description\" content=\"La cr\u00e9ation, une aubaine pour le march\u00e9 du programmatique ? 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